Rascasse Audience Intelligence

food city Target Market in United States

A data profile of the people who buy, follow and care about food city in United States — modelled from more than twelve digital signal sources. food city has an estimated audience of 3,063,202 people in United States.

#35among Supermarket in United States#1040among Brand in United States#207in Shopping

The average food city fan in United States is 35.0 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Arizona, Virginia.

Top brand affinities include Advance Auto Parts, O'Reilly Auto Parts, AutoZone, with strongest over-indexing on Advance Auto Parts (13.58× the country average).

Demographically, the food city audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical food city fan in United States is more female, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Advance Auto Parts.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the food city profile in United States.

Audience size
3.1M
in United States
Gender
72.7%♀
27.3% male
Age
35.0
average years
Country rank
#10121
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of food city

72.7% are female, 27.3% are male, average age 35.0.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for food city audience in United States
MetricValue
Female72.7%
Male27.3%
Average age35.0
Estimated audience size3,063,202
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the food city audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4920%
50+11%
Fig. 04

Worldwide distribution

97.1%

of the worldwide food city audience comes from United States.

Worldwide audience distribution share by country for food city
CountryShare
United States97.1%
France0.7%
United Arab Emirates0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the food city audience in United States is strongest.

Fig. 05

Top regions by affinity

food city customers by region in United States
#RegionReachAffinity×
01Tennessee~1.5M24.21×
02Arizona~700K12.03×
03Alabama~200K3.81×
04Kentucky~90K2.53×
05Virginia~200K2.22×
06Georgia~100K1.48×
07West Virginia~20K1.31×
08Maine~10K1.15×
09Alaska~4K0.63×
10North Dakota~4K0.59×
11South Dakota~4K0.57×
12Rhode Island~5K0.54×
13Vermont~3K0.49×
14Montana~4K0.44×
15Delaware~3K0.41×
16Nebraska~6K0.40×
17Hawaii~5K0.38×
18Idaho~5K0.37×
19New Hampshire~4K0.36×
20Iowa~7K0.28×
21Washington, District of Columbia~2K0.27×
22Arkansas~6K0.26×
23Kansas~6K0.26×
24Oklahoma~8K0.25×
25Mississippi~6K0.25×
26Utah~6K0.24×
27New Mexico~4K0.24×
28Connecticut~7K0.23×
29North Carolina~20K0.21×
30Oregon~7K0.21×
31Texas~50K0.20×
32Louisiana~8K0.20×
33Nevada~6K0.20×
34Wisconsin~9K0.19×
35Minnesota~8K0.19×
36Missouri~8K0.17×
37South Carolina~8K0.17×
38Washington~9K0.14×
39Massachusetts~8K0.14×
40Indiana~8K0.14×
41Colorado~7K0.14×
42New Jersey~10K0.13×
43Maryland~7K0.13×
44Michigan~9K0.12×
45Ohio~10K0.11×
46Pennsylvania~10K0.10×
47Illinois~9K0.09×
48Florida~20K0.08×
49New York~10K0.08×
50California~20K0.07×
Fig. 06

Affinity by region

Affinity by region — food city, United States
0.07×1.00×24.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the food city audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for food city audience
#·InterestCategoryAffinity×
01Advance Auto PartsCars & Mobility13.58×
02Stacy KeiblerMovies & TV13.58×
03O'Reilly Auto PartsCars & Mobility10.05×
04SeatGeekSports5.46×
05WegmansShopping5.44×
06StubHubTravel & Leisure5.33×
07Love's Travel Stops & Country StoresShopping5.29×
08Olive GardenFood & Beverages4.12×
09AutoZoneCars & Mobility3.66×
10Enterprise Rent-A-CarCars & Mobility3.62×
11NASDAQBusiness & Career3.21×
12Discount TireShopping3.17×
13Dairy QueenFood & Beverages2.89×
14Popeyes Louisiana KitchenFood & Beverages2.63×
15GameStopGames2.62×
16Discount storesShopping2.35×
17NBA playoffsSports2.01×
18KrogerFood & Beverages1.89×
19Pizza HutFood & Beverages1.79×
20Financial servicesBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the food city audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by food city audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
PatriotismCONSERVATISM1.51×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by food city audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
CreativityOPEN0.84×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is food city's target market in United States?

food city's target market in United States covers an estimated 3,063,202 people, concentrated in Tennessee and Arizona.

02

What is the gender split and age of food city customers?

72.7% of the food city audience are female, 27.3% are male, with an average age of 35.0 years.

03

Which brands do food city fans like most?

food city fans show strongest brand affinity for Advance Auto Parts (13.58×), O'Reilly Auto Parts (10.05×), and AutoZone (3.66×) over the country average.

04

Where do food city fans live in United States?

food city fans in United States are most concentrated in Tennessee (reach ~1.5M), Arizona (reach ~700K), and Virginia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do food city fans also like?

Beyond food city itself, the audience over-indexes on O'Reilly Auto Parts (10.05×), AutoZone (3.66×), Olive Garden (4.12×), and Wegmans (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See food city audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for food city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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