food city Audience in United States

food city logo

food city has an estimated audience of 2,990,072 people in United States. 72.7% are female, 27.3% are male, average age 35.0. Top regions: Tennessee, Arizona, Virginia. Top brand affinities: Vocal harmony, Hipster, Mathcore, Hammock camping, Israel.

The average food city fan in United States is 35.0 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Arizona, Virginia. Top brand affinities include Vocal harmony, Hipster, Mathcore, with strongest over-indexing on Vocal harmony (9.55× the country average). Demographically, the food city audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of food city fans

Demographic split for food city audience in United States
MetricValue
Female72.7%
Male27.3%
Average age35.0
Estimated audience size2,990,072

Audience persona

The typical food city fan in United States is more female, around 35.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for food city in United States
RegionReachAffinity
Tennessee1,486,08424.78×
Arizona618,05610.12×
Virginia194,3612.67×
Georgia160,5631.74×
Kentucky120,6543.22×
Alabama93,7222.24×
Texas61,4160.24×
North Carolina23,5940.26×
West Virginia21,8251.57×
California21,0090.06×
Florida14,7760.07×
Maine11,7141.09×
Ohio7,6870.08×
New York7,5170.04×
South Carolina7,1920.16×
Massachusetts7,1670.12×
Louisiana7,1010.18×
Illinois5,7720.06×
Indiana5,5200.1×
Nevada5,3400.18×
Pennsylvania5,2080.05×
Michigan4,7560.06×
Maryland3,7550.07×
Missouri2,4980.05×
New Jersey2,3870.03×
Colorado2,3680.05×
Washington2,2550.04×
Mississippi1,9720.08×
Vermont1,9430.37×
New Mexico1,9340.13×
Arkansas1,8500.08×
Wisconsin1,7490.04×
Minnesota1,4660.03×
Oklahoma1,3780.04×
Oregon1,3720.04×
Connecticut1,2750.04×
Iowa1,2120.05×
Utah1,1780.04×
Hawaii1,0510.08×
Washington, District of Columbia9450.11×
Kansas8900.04×
Idaho7560.05×
Delaware6090.07×
New Hampshire5920.05×
Nebraska5060.03×
Montana4590.06×
Rhode Island2820.03×
North Dakota2660.04×
South Dakota2650.04×
Alaska2360.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for food city audience
BrandAffinityCategory
Vocal harmony9.55×Music & Radio
Hipster17.38×Politics & Society
Mathcore11.89×Music & Radio
Hammock camping9.36×Travel & Leisure
Israel2.02×Travel & Leisure
Elsword13.58×Games
Governor of Michigan5.89×Politics & Society
TV Fanatic8.24×Movies & TV
Fairy godmother5.58×Literature
Goop3.93×Internet & Social Media
Harlow7.9×Travel & Leisure
No Escape (1994 film)7.03×Movies & TV
Wikia2.06×Internet & Social Media
Hog Hunting1.95×Sports
Lahaina, Hawaii10.43×Travel & Leisure
Keith Stanfield3.43×Movies & TV
MK2.18×Music & Radio
San Pellegrino3.7×Food & Beverages
Cherish (group)5.52×Music & Radio
Shrimp toast10.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by food city audience
TraitClusterScore
Healthy LifestyleBALANCE1.38
Convenience OrientationPREMIUM1.32
Quality AwarenessPREMIUM1.24
ExtroversionTHRILL1.18
DIY MentalityTHRILL1.13
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for food city
CountryShare
United States97.1%
France0.7%
United Arab Emirates0.4%

See food city audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does food city have in United States?

food city has an estimated audience of 2,990,072 people in United States, concentrated in Tennessee and Arizona.

What is the gender split and age of food city fans?

72.7% of food city fans are female, 27.3% are male, with an average age of 35.0 years.

Which brands do food city fans like most?

food city fans show strongest brand affinity for Vocal harmony (9.55×), Hipster (17.38×), and Mathcore (11.89×) over the country average.

Where do food city fans live in United States?

food city fans in United States are most concentrated in Tennessee (reach 1,486,084), Arizona (reach 618,056), and Virginia (reach 194,361). These three regions account for the largest share of the active audience.

What other brands do food city fans also like?

Beyond food city itself, the audience over-indexes on Hipster (17.38×), Mathcore (11.89×), Hammock camping (9.36×), and Israel (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for food city. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.