Rascasse Audience Intelligence

Silks Audience in United States

A data profile of the people who buy, follow and care about Silks in United States — modelled from more than twelve digital signal sources. Silks has an estimated audience of 2,057,085 people in United States.

#426among Website / Newspaper / Magazine in United States#1056in Business & Career

The average Silks fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports betting, Litecoin, Forex Online Trading, with strongest over-indexing on Sports betting (26.58× the country average).

Demographically, the Silks audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silks fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Sports betting.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silks profile in United States.

Audience size
2.1M
in United States
Gender
35.3%♀
64.7% male
Age
40.7
average years
Country rank
#13929
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Silks

35.3% are female, 64.7% are male, average age 40.7.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Silks audience in United States
MetricValue
Female35.3%
Male64.7%
Average age40.7
Estimated audience size2,057,085
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Silks audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Silks audience comes from United States.

Worldwide audience distribution share by country for Silks
CountryShare
United States23.0%
China18.7%
Australia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silks audience in United States is strongest.

Fig. 05

Top regions by affinity

Silks fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~60K1.89×
02Indiana~70K1.82×
03Maryland~50K1.54×
04Alaska~7K1.54×
05Georgia~80K1.35×
06Virginia~60K1.30×
07Alabama~40K1.30×
08Washington~50K1.24×
09Kentucky~30K1.17×
10Idaho~10K1.17×
11Florida~200K1.15×
12Illinois~80K1.15×
13North Carolina~70K1.15×
14Arkansas~20K1.15×
15Utah~20K1.14×
16California~300K1.13×
17Texas~200K1.13×
18Pennsylvania~80K1.12×
19Ohio~70K1.12×
20Missouri~40K1.11×
21Wisconsin~30K1.11×
22Arizona~40K1.08×
23New Mexico~10K1.05×
24Mississippi~20K1.04×
25Colorado~30K1.02×
26Oklahoma~20K0.99×
27Kansas~10K0.93×
28Rhode Island~6K0.93×
29Oregon~20K0.92×
30New Jersey~50K0.90×
31New York~100K0.89×
32Michigan~50K0.87×
33Louisiana~20K0.87×
34Nevada~20K0.87×
35Delaware~5K0.87×
36Tennessee~30K0.85×
37Washington, District of Columbia~5K0.82×
38Massachusetts~30K0.81×
39Nebraska~8K0.81×
40New Hampshire~6K0.81×
41Connecticut~20K0.80×
42Iowa~10K0.78×
43South Dakota~4K0.78×
44Hawaii~7K0.75×
45Montana~4K0.73×
46North Dakota~3K0.72×
47Minnesota~20K0.69×
48Maine~5K0.67×
49Vermont~2K0.65×
50West Virginia~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Silks, United States
0.64×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silks audience
#·InterestCategoryAffinity×
01Sports bettingGames26.58×
02LitecoinBusiness & Career22.74×
03Forex Online TradingBusiness & Career16.75×
04Mobile gamblingGames14.41×
05Derivative (finance)Business & Career8.21×
06CryptocurrencyTechnology & Electronics7.08×
07Online gamblingGames5.73×
08BitcoinBusiness & Career5.44×
09CoinbaseBusiness & Career5.40×
10Manchester City F.C.Sports4.52×
11Sustainable energyHome & Garden3.47×
12City BankBusiness & Career3.33×
13InnovationBusiness & Career2.75×
14Renewable energyBusiness & Career2.71×
15Investment managementBusiness & Career2.63×
16GamblingGames2.37×
17NASDAQBusiness & Career2.22×
18FC BarcelonaSports2.22×
19PowerballGames1.71×
20Mortgage loansBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silks audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.08×
Career OrientationPOWER1.60×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silks audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
TraditionCONSERVATISM0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Silks have in United States?

Silks has an estimated audience of 2,057,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Silks fans?

35.3% of Silks fans are female, 64.7% are male, with an average age of 40.7 years.

03

Which brands do Silks fans like most?

Silks fans show strongest brand affinity for Sports betting (26.58×), Litecoin (22.74×), and Forex Online Trading (16.75×) over the country average.

04

Where do Silks fans live in United States?

Silks fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Silks fans also like?

Beyond Silks itself, the audience over-indexes on Litecoin (22.74×), Forex Online Trading (16.75×), Mobile gambling (14.41×), and Coinbase (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Silks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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