Silks Audience in United States
Silks has an estimated audience of 2,038,986 people in United States. 35.0% are female, 65.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Brookside, Pro-Ject, Vocal harmony, Home construction, Natural rubber.
The average Silks fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brookside, Pro-Ject, Vocal harmony, with strongest over-indexing on Brookside (35× the country average). Demographically, the Silks audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Silks fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 40.9 |
| Estimated audience size | 2,038,986 |
Audience persona
The typical Silks fan in United States is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Brookside.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 286,785 | 1.28× |
| Texas | 211,040 | 1.2× |
| Florida | 168,427 | 1.22× |
| New York | 121,070 | 1.06× |
| Georgia | 84,984 | 1.35× |
| Illinois | 71,976 | 1.06× |
| North Carolina | 65,228 | 1.06× |
| Pennsylvania | 61,676 | 0.9× |
| Virginia | 58,638 | 1.18× |
| Ohio | 56,816 | 0.9× |
| Washington | 55,344 | 1.35× |
| New Jersey | 53,352 | 1.03× |
| Maryland | 52,509 | 1.5× |
| South Carolina | 51,040 | 1.66× |
| Michigan | 47,596 | 0.89× |
| Indiana | 41,210 | 1.11× |
| Arizona | 41,094 | 0.99× |
| Tennessee | 40,925 | 1× |
| Wisconsin | 39,275 | 1.28× |
| Massachusetts | 36,796 | 0.92× |
| Missouri | 31,614 | 0.96× |
| Colorado | 29,422 | 0.92× |
| Alabama | 27,332 | 0.96× |
| Louisiana | 24,586 | 0.94× |
| Kentucky | 24,033 | 0.94× |
| Oregon | 23,987 | 1.03× |
| Minnesota | 22,534 | 0.77× |
| Utah | 21,640 | 1.19× |
| Oklahoma | 21,334 | 0.94× |
| Arkansas | 21,033 | 1.25× |
| Nevada | 20,047 | 1.02× |
| Mississippi | 19,548 | 1.16× |
| Connecticut | 19,057 | 0.93× |
| Kansas | 15,068 | 0.94× |
| Iowa | 13,228 | 0.79× |
| Idaho | 11,292 | 1.1× |
| New Mexico | 9,030 | 0.88× |
| Nebraska | 7,703 | 0.75× |
| New Hampshire | 7,371 | 0.92× |
| Hawaii | 7,339 | 0.84× |
| Alaska | 7,252 | 1.66× |
| Washington, District of Columbia | 6,510 | 1.06× |
| West Virginia | 6,239 | 0.66× |
| Rhode Island | 5,343 | 0.82× |
| Maine | 5,240 | 0.72× |
| Delaware | 4,160 | 0.74× |
| Montana | 3,466 | 0.61× |
| South Dakota | 3,270 | 0.69× |
| North Dakota | 2,891 | 0.69× |
| Vermont | 2,235 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brookside | 35× | Movies & TV |
| Pro-Ject | 6.15× | Music & Radio |
| Vocal harmony | 5.27× | Music & Radio |
| Home construction | 1.6× | Home & Garden |
| Natural rubber | 2.2× | Cars & Mobility |
| Product design | 2.01× | Business & Career |
| Dana Carvey | 9.11× | Movies & TV |
| Noodle (Gorillaz) | 3.49× | Music & Radio |
| Elsword | 14.78× | Games |
| Governor of Michigan | 6.39× | Politics & Society |
| Goop | 4.58× | Internet & Social Media |
| Israel | 1.8× | Travel & Leisure |
| CAC 40 | 4.46× | Business & Career |
| Tech News | 7.62× | Technology & Electronics |
| Bank account | 2.02× | Business & Career |
| Grinch | 3.21× | Movies & TV |
| Historic site | 3.37× | Arts & Culture |
| Hebe | 4.77× | Home & Garden |
| JDSU | 2.01× | Business & Career |
| Hipster | 6.23× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.98 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Early Adopter Mentality | POWER | 1.57 |
| Luxury Orientation | PREMIUM | 1.5 |
| Career Orientation | POWER | 1.38 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| China | 21.3% |
| Australia | 4.8% |
See Silks audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Silks have in United States?
Silks has an estimated audience of 2,038,986 people in United States, concentrated in California and Texas.
What is the gender split and age of Silks fans?
35.0% of Silks fans are female, 65.0% are male, with an average age of 40.9 years.
Which brands do Silks fans like most?
Silks fans show strongest brand affinity for Brookside (35×), Pro-Ject (6.15×), and Vocal harmony (5.27×) over the country average.
Where do Silks fans live in United States?
Silks fans in United States are most concentrated in California (reach 286,785), Texas (reach 211,040), and Florida (reach 168,427). These three regions account for the largest share of the active audience.
What other brands do Silks fans also like?
Beyond Silks itself, the audience over-indexes on Pro-Ject (6.15×), Vocal harmony (5.27×), Home construction (1.6×), and Natural rubber (2.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Silks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.