Craps Audience in United States

Craps has an estimated audience of 2,078,889 people in United States. 73.7% are female, 26.3% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Yahtzee, Enterprise Rent-A-Car.

The average Craps fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (14.96× the country average). Demographically, the Craps audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Craps fans

Demographic split for Craps audience in United States
MetricValue
Female73.7%
Male26.3%
Average age45.6
Estimated audience size2,078,889

Audience persona

The typical Craps fan in United States is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Craps in United States
RegionReachAffinity
California266,6411.17×
Texas168,5480.94×
New York167,0831.44×
Florida130,3750.93×
Illinois69,2271×
Nevada68,7043.42×
Pennsylvania62,5960.89×
Ohio61,0120.95×
North Carolina55,3320.88×
Georgia53,9030.84×
Michigan53,8800.99×
New Jersey52,5380.99×
Virginia48,4450.96×
Washington47,1031.13×
Massachusetts42,2221.03×
Arizona40,3510.95×
Indiana36,9790.97×
Tennessee35,1510.84×
Colorado34,0551.04×
Maryland32,4920.91×
Missouri31,7650.95×
Wisconsin31,0510.99×
Minnesota27,2790.92×
Oklahoma25,7011.11×
Louisiana25,2280.94×
South Carolina24,6840.79×
Alabama24,4060.84×
Oregon23,8911×
Kentucky21,6800.83×
Connecticut21,0331.01×
Utah19,4441.04×
Arkansas17,9881.05×
Iowa17,7841.04×
Kansas17,4931.07×
Mississippi16,2070.95×
Hawaii12,4791.4×
Nebraska9,9910.96×
New Mexico9,4770.91×
Idaho9,3110.89×
West Virginia7,2840.75×
New Hampshire6,3180.77×
Washington, District of Columbia6,0350.97×
Rhode Island5,9180.89×
Maine5,3350.72×
Alaska5,0121.13×
Montana4,7360.82×
Delaware4,5070.79×
South Dakota4,4770.93×
North Dakota3,5260.83×
Vermont2,6100.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Craps audience
BrandAffinityCategory
Capital One14.96×Business & Career
Google Maps12.56×Internet & Social Media
Indeed.com11.32×Business & Career
Yahtzee94.49×Games
Enterprise Rent-A-Car13.99×Cars & Mobility
CarGurus12.74×Cars & Mobility
DeviantArt14.87×Internet & Social Media
Billy Bob Thornton16.12×Movies & TV
Jeff Bezos20.5×Business & Career
Circle K12.54×Shopping
Beetlejuice8.44×Movies & TV
Google News10.14×News
Khan Academy14.15×Business & Career
ICloud15.44×Technology & Electronics
Kendra Scott17.21×Fashion & Accessoires
Mobile gambling30.46×Games
Priyanka Chopra23.07×Movies & TV
Jessica Simpson22.92×Music & Radio
DraftKings22.23×Sports
Diane Keaton8.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Craps audience
TraitClusterScore
ExtroversionTHRILL1.42
Urban LifestyleOPEN1.39
IndividualismJOY1.39
Convenience OrientationPREMIUM1.32
Social Media UsageJOY1.27
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Craps
CountryShare
United States34.8%
Italy12.2%
United Kingdom10.7%

See Craps audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Craps have in United States?

Craps has an estimated audience of 2,078,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Craps fans?

73.7% of Craps fans are female, 26.3% are male, with an average age of 45.6 years.

Which brands do Craps fans like most?

Craps fans show strongest brand affinity for Capital One (14.96×), Google Maps (12.56×), and Indeed.com (11.32×) over the country average.

Where do Craps fans live in United States?

Craps fans in United States are most concentrated in California (reach 266,641), Texas (reach 168,548), and New York (reach 167,083). These three regions account for the largest share of the active audience.

What other brands do Craps fans also like?

Beyond Craps itself, the audience over-indexes on Google Maps (12.56×), Indeed.com (11.32×), Yahtzee (94.49×), and Enterprise Rent-A-Car (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Craps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.