Rascasse Audience Intelligence

Craps Audience in United States

A data profile of the people who buy, follow and care about Craps in United States — modelled from more than twelve digital signal sources. Craps has an estimated audience of 2,079,419 people in United States.

#128among Video / Board Game in United States#286in Games

The average Craps fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Roulette, Blackjack, Mobile gambling, with strongest over-indexing on Roulette (16.81× the country average).

Demographically, the Craps audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Craps fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Roulette.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Craps profile in United States.

Audience size
2.1M
in United States
Gender
73.7%♀
26.3% male
Age
45.6
average years
Country rank
#13823
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Craps fans

73.7% are female, 26.3% are male, average age 45.6.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Craps audience in United States
MetricValue
Female73.7%
Male26.3%
Average age45.6
Estimated audience size2,079,419
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Craps audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4929%
50+33%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Craps audience comes from United States.

Worldwide audience distribution share by country for Craps
CountryShare
United States32.4%
Italy11.4%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Craps audience in United States is strongest.

Fig. 05

Top regions by affinity

Craps fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K2.99×
02Hawaii~10K1.29×
03New York~100K1.18×
04Oklahoma~30K1.15×
05New Mexico~10K1.14×
06California~300K1.12×
07Washington~50K1.10×
08Nebraska~10K1.10×
09South Dakota~5K1.09×
10Alaska~5K1.09×
11Kansas~20K1.06×
12Iowa~20K1.05×
13Utah~20K1.04×
14Oregon~20K1.03×
15Massachusetts~40K1.02×
16Arkansas~20K1.01×
17Connecticut~20K1.00×
18Arizona~40K0.99×
19Colorado~30K0.98×
20Wisconsin~30K0.98×
21Rhode Island~7K0.98×
22Illinois~70K0.97×
23Virginia~50K0.97×
24North Dakota~4K0.97×
25Missouri~30K0.96×
26Louisiana~30K0.96×
27Michigan~50K0.95×
28Indiana~40K0.95×
29Mississippi~20K0.95×
30Ohio~60K0.94×
31Texas~200K0.93×
32New Jersey~50K0.93×
33Idaho~10K0.93×
34Minnesota~30K0.92×
35New Hampshire~8K0.92×
36Washington, District of Columbia~6K0.91×
37Pennsylvania~60K0.90×
38North Carolina~60K0.90×
39Maryland~30K0.89×
40Kentucky~20K0.88×
41Montana~5K0.88×
42Vermont~3K0.88×
43Florida~100K0.87×
44Delaware~5K0.87×
45Alabama~20K0.85×
46Tennessee~30K0.84×
47Maine~6K0.84×
48Georgia~50K0.83×
49West Virginia~8K0.83×
50South Carolina~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Craps, United States
0.81×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Craps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Craps audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports48.48×
02Mobile gamblingGames19.01×
03RouletteGames16.81×
04BlackjackGames11.77×
05FIFA Club World CupSports10.82×
06Web serverTechnology & Electronics7.46×
07Hong KongTravel & Leisure4.90×
08Michigan LotteryGames4.33×
09Non-alcoholic beverageFood & Beverages3.44×
10CasinoGames3.26×
11Board gamesGames2.94×
12Britney SpearsMusic & Radio2.78×
13GamblingGames2.41×
14Nordstrom rackFashion & Accessoires2.29×
15PowerballGames2.21×
16EmailTechnology & Electronics2.17×
17Pizza HutFood & Beverages2.01×
18Hobby LobbyHome & Garden1.82×
19Mobile phonesTechnology & Electronics1.66×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Craps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Craps audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Urban LifestyleOPEN1.49×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Craps audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.71×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Craps have in United States?

Craps has an estimated audience of 2,079,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Craps fans?

73.7% of Craps fans are female, 26.3% are male, with an average age of 45.6 years.

03

Which brands do Craps fans like most?

Craps fans show strongest brand affinity for Roulette (16.81×), Blackjack (11.77×), and Mobile gambling (19.01×) over the country average.

04

Where do Craps fans live in United States?

Craps fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Craps fans also like?

Beyond Craps itself, the audience over-indexes on Blackjack (11.77×), Mobile gambling (19.01×), Web server (7.46×), and Casino (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Craps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Craps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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