Pocono Mountains Audience in United States

Pocono Mountains has an estimated audience of 2,671,785 people in United States. 76.1% are female, 23.9% are male, average age 46.2. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Kendra Scott.

The average Pocono Mountains fan in United States is 46.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (11.92× the country average). Demographically, the Pocono Mountains audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Pocono Mountains fans

Demographic split for Pocono Mountains audience in United States
MetricValue
Female76.1%
Male23.9%
Average age46.2
Estimated audience size2,671,785

Audience persona

The typical Pocono Mountains fan in United States is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Pocono Mountains in United States
RegionReachAffinity
Pennsylvania719,2117.99×
New York462,4153.1×
New Jersey348,1535.12×
Florida133,5860.74×
Maryland126,1592.75×
Texas104,5460.46×
Virginia93,3901.44×
California89,5280.3×
Ohio88,4201.07×
North Carolina61,8260.77×
Massachusetts55,9391.06×
Michigan55,2710.79×
Connecticut52,9521.98×
Illinois51,7810.58×
Georgia49,1870.6×
Delaware34,0304.62×
Indiana30,1920.62×
South Carolina27,3680.68×
Tennessee26,9430.5×
Colorado19,2150.46×
Wisconsin19,1670.48×
Minnesota18,8160.49×
Kentucky18,6100.56×
Missouri18,4940.43×
Washington17,6350.33×
Louisiana16,7450.49×
Arizona16,6350.3×
Washington, District of Columbia15,3271.91×
Alabama15,3070.41×
West Virginia14,3371.15×
Oklahoma9,8960.33×
Oregon9,5590.31×
Iowa8,8980.4×
Nevada8,8630.34×
Rhode Island8,8151.04×
Kansas8,7710.42×
New Hampshire8,5920.82×
Arkansas8,4160.38×
Mississippi8,2330.37×
Utah7,8940.33×
Maine6,1440.64×
Nebraska4,8830.36×
Idaho3,7830.28×
Vermont3,6430.78×
New Mexico3,5870.27×
Hawaii3,0390.26×
Montana2,6730.36×
South Dakota1,8390.3×
North Dakota1,5570.28×
Alaska1,4870.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pocono Mountains audience
BrandAffinityCategory
Capital One11.92×Business & Career
Google Maps9×Internet & Social Media
CarGurus11.55×Cars & Mobility
Indeed.com6.86×Business & Career
Kendra Scott17.45×Fashion & Accessoires
Billy Bob Thornton13.96×Movies & TV
Enterprise Rent-A-Car9.65×Cars & Mobility
Beetlejuice7.64×Movies & TV
Jeff Bezos17.53×Business & Career
Khan Academy11.92×Business & Career
DeviantArt10.09×Internet & Social Media
Jessica Simpson20.41×Music & Radio
Circle K9.66×Shopping
Google News8.11×News
Priyanka Chopra19.93×Movies & TV
Diane Keaton8.4×Movies & TV
AccuWeather7.88×Home & Garden
ICloud11.17×Technology & Electronics
MSN4.72×News
Catherine Zeta-Jones13.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pocono Mountains audience
TraitClusterScore
TravellingTHRILL1.59
IndulgenceJOY1.45
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.22
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Pocono Mountains
CountryShare
United States47.8%
Italy12.8%
United Kingdom10.1%

See Pocono Mountains audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Pocono Mountains have in United States?

Pocono Mountains has an estimated audience of 2,671,785 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Pocono Mountains fans?

76.1% of Pocono Mountains fans are female, 23.9% are male, with an average age of 46.2 years.

Which brands do Pocono Mountains fans like most?

Pocono Mountains fans show strongest brand affinity for Capital One (11.92×), Google Maps (9×), and CarGurus (11.55×) over the country average.

Where do Pocono Mountains fans live in United States?

Pocono Mountains fans in United States are most concentrated in Pennsylvania (reach 719,211), New York (reach 462,415), and New Jersey (reach 348,153). These three regions account for the largest share of the active audience.

What other brands do Pocono Mountains fans also like?

Beyond Pocono Mountains itself, the audience over-indexes on Google Maps (9×), CarGurus (11.55×), Indeed.com (6.86×), and Kendra Scott (17.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pocono Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.