A data profile of the people who buy, follow and care about NBC in Canada — modelled from more than twelve digital signal sources. NBC has an estimated audience of 5,927,145 people in Canada.
The average NBC fan in Canada is 42.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include WestJet, Real property, Breakfast television, with strongest over-indexing on WestJet (1.54× the country average).
Demographically, the NBC audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical NBC fan in Canada is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.
The key figures that characterise the NBC profile in Canada.
52.7% are female, 47.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.3 |
| Estimated audience size | 5,927,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide NBC audience comes from Canada.
| Country | Share |
|---|---|
| United States | 76.7% |
| Canada | 5.1% |
| China | 2.7% |
Where the NBC audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~200K | 1.20× | |
| 02 | British Columbia | ~1M | 1.17× | |
| 03 | Nova Scotia | ~200K | 1.13× | |
| 04 | Newfoundland and Labrador | ~100K | 1.08× | |
| 05 | Ontario | ~2.5M | 1.06× | |
| 06 | Quebec | ~1.5M | 0.92× | |
| 07 | Saskatchewan | ~200K | 0.92× | |
| 08 | Alberta | ~600K | 0.89× | |
| 09 | Manitoba | ~200K | 0.88× | |
| 10 | Prince Edward Island | ~20K | 0.81× |
The strongest cross-interests of the NBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gwen Stefani | Music & Radio | 3.39× | ||
| 02 | Bored Panda | Internet & Social Media | 2.06× | ||
| 03 | Jimmy Fallon | Movies & TV | 1.95× | ||
| 04 | Kevin Costner | Movies & TV | 1.91× | ||
| 05 | Us Weekly | Internet & Social Media | 1.82× | ||
| 06 | CBS Sports | Movies & TV | 1.80× | ||
| 07 | Late-night talk show | Movies & TV | 1.78× | ||
| 08 | IHeartRadio | Music & Radio | 1.77× | ||
| 09 | Breakfast television | Movies & TV | 1.76× | ||
| 10 | Hilary Duff | Movies & TV | 1.76× | ||
| 11 | Chris Pratt | Movies & TV | 1.74× | ||
| 12 | Michelle Pfeiffer | Movies & TV | 1.73× | ||
| 13 | American Airlines | Travel & Leisure | 1.71× | ||
| 14 | Cher | Music & Radio | 1.70× | ||
| 15 | Jamie Lee Curtis | Movies & TV | 1.61× | ||
| 16 | John Travolta | Movies & TV | 1.58× | ||
| 17 | Jennifer Aniston | Movies & TV | 1.56× | ||
| 18 | WestJet | Travel & Leisure | 1.54× | ||
| 19 | Bruce Willis | Movies & TV | 1.54× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Individualism | JOY | 1.17× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.84× |
NBC has an estimated audience of 5,927,145 people in Canada, concentrated in Ontario and Quebec.
52.7% of NBC fans are female, 47.3% are male, with an average age of 42.3 years.
NBC fans show strongest brand affinity for WestJet (1.54×), Real property (1.52×), and Breakfast television (1.76×) over the country average.
NBC fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond NBC itself, the audience over-indexes on Real property (1.52×), Breakfast television (1.76×), Gwen Stefani (3.39×), and Bored Panda (2.06×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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