NBC Audience in Canada
NBC has an estimated audience of 5,920,958 people in Canada. 52.7% are female, 47.3% are male, average age 42.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WestJet, Real property, Breakfast television, Gwen Stefani, Bored Panda.
The average NBC fan in Canada is 42.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WestJet, Real property, Breakfast television, with strongest over-indexing on WestJet (1.54× the country average). Demographically, the NBC audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of NBC fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.3 |
| Estimated audience size | 5,920,958 |
Audience persona
The typical NBC fan in Canada is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,632,528 | 1.06× |
| Quebec | 1,301,138 | 0.92× |
| British Columbia | 1,036,043 | 1.17× |
| Alberta | 648,751 | 0.89× |
| Nova Scotia | 198,824 | 1.13× |
| Manitoba | 195,658 | 0.88× |
| Saskatchewan | 173,103 | 0.92× |
| New Brunswick | 164,543 | 1.2× |
| Newfoundland and Labrador | 96,910 | 1.08× |
| Prince Edward Island | 23,576 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 1.54× | Travel & Leisure |
| Real property | 1.52× | Home & Garden |
| Breakfast television | 1.76× | Movies & TV |
| Gwen Stefani | 3.39× | Music & Radio |
| Bored Panda | 2.06× | Internet & Social Media |
| CBS Sports | 1.8× | Movies & TV |
| Bruce Willis | 1.54× | Movies & TV |
| Hilary Duff | 1.76× | Movies & TV |
| Jennifer Aniston | 1.56× | Movies & TV |
| Us Weekly | 1.82× | Internet & Social Media |
| Jamie Lee Curtis | 1.61× | Movies & TV |
| Kevin Costner | 1.91× | Movies & TV |
| American Airlines | 1.71× | Travel & Leisure |
| IHeartRadio | 1.77× | Music & Radio |
| Cher | 1.7× | Music & Radio |
| Chris Pratt | 1.74× | Movies & TV |
| Late-night talk show | 1.78× | Movies & TV |
| Michelle Pfeiffer | 1.73× | Movies & TV |
| Simon Cowell | 2.16× | Movies & TV |
| Jimmy Fallon | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Individualism | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.11 |
| Extroversion | THRILL | 1.1 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.4% |
| Canada | 4.9% |
| Australia | 4.3% |
See NBC audiences in other countries
More Movies & TV audiences in Canada
- CNN Newsroom (11,104,950)
- CNN (10,852,337)
- CBC News (9,332,813)
- Canadian Broadcasting Corporation (7,145,081)
- Netflix (6,172,943)
Frequently asked questions
How many fans does NBC have in Canada?
NBC has an estimated audience of 5,920,958 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of NBC fans?
52.7% of NBC fans are female, 47.3% are male, with an average age of 42.3 years.
Which brands do NBC fans like most?
NBC fans show strongest brand affinity for WestJet (1.54×), Real property (1.52×), and Breakfast television (1.76×) over the country average.
Where do NBC fans live in Canada?
NBC fans in Canada are most concentrated in Ontario (reach 2,632,528), Quebec (reach 1,301,138), and British Columbia (reach 1,036,043). These three regions account for the largest share of the active audience.
What other brands do NBC fans also like?
Beyond NBC itself, the audience over-indexes on Real property (1.52×), Breakfast television (1.76×), Gwen Stefani (3.39×), and Bored Panda (2.06×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.