A data profile of the people who buy, follow and care about Universe in Canada — modelled from more than twelve digital signal sources. Universe has an estimated audience of 4,826,089 people in Canada.
The average Universe fan in Canada is 38.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, EB Games, YouTube Music, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Universe audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Universe fan in Canada is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Universe profile in Canada.
52.7% are female, 47.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.7 |
| Estimated audience size | 4,826,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Universe audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
Where the Universe audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.33× | |
| 02 | Quebec | ~1.5M | 1.28× | |
| 03 | British Columbia | ~900K | 1.27× | |
| 04 | Manitoba | ~200K | 1.19× | |
| 05 | Alberta | ~700K | 1.11× | |
| 06 | Saskatchewan | ~200K | 1.03× | |
| 07 | Nova Scotia | ~100K | 0.89× | |
| 08 | New Brunswick | ~90K | 0.84× | |
| 09 | Newfoundland and Labrador | ~50K | 0.67× | |
| 10 | Prince Edward Island | ~20K | 0.65× |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 3.23× | ||
| 02 | Anya Taylor-Joy | Movies & TV | 3.23× | ||
| 03 | Halle Berry | Movies & TV | 3.23× | ||
| 04 | Brock Lesnar | Sports | 3.23× | ||
| 05 | NATO | Politics & Society | 3.23× | ||
| 06 | Alexander Skarsgård | Movies & TV | 3.03× | ||
| 07 | Gerard Butler | Movies & TV | 2.78× | ||
| 08 | Liam Neeson | Movies & TV | 2.50× | ||
| 09 | Rachel McAdams | Movies & TV | 2.45× | ||
| 10 | Bruce Willis | Movies & TV | 2.33× | ||
| 11 | John Travolta | Movies & TV | 2.12× | ||
| 12 | Michelle Pfeiffer | Movies & TV | 2.04× | ||
| 13 | Margot Robbie | Movies & TV | 1.98× | ||
| 14 | Robert Redford | Movies & TV | 1.96× | ||
| 15 | Matthew McConaughey | Movies & TV | 1.96× | ||
| 16 | Bored Panda | Internet & Social Media | 1.95× | ||
| 17 | YouTube Music | Internet & Social Media | 1.88× | ||
| 18 | Scarlett Johansson | Movies & TV | 1.81× | ||
| 19 | Real property | Home & Garden | 1.79× | ||
| 20 | Western Union | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Individualism | JOY | 1.21× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× |
Universe has an estimated audience of 4,826,089 people in Canada, concentrated in Ontario and Quebec.
52.7% of Universe fans are female, 47.3% are male, with an average age of 38.7 years.
Universe fans show strongest brand affinity for Real property (1.79×), EB Games (3.23×), and YouTube Music (1.88×) over the country average.
Universe fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Universe itself, the audience over-indexes on EB Games (3.23×), YouTube Music (1.88×), Bruce Willis (2.33×), and Anya Taylor-Joy (3.23×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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