Universe Audience in Canada
Universe has an estimated audience of 4,826,089 people in Canada. 52.7% are female, 47.3% are male, average age 38.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, EB Games, YouTube Music, Bruce Willis, Liam Neeson.
The average Universe fan in Canada is 38.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, EB Games, YouTube Music, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Universe audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.7 |
| Estimated audience size | 4,826,089 |
Audience persona
The typical Universe fan in Canada is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,683,071 | 1.33× |
| Quebec | 1,483,096 | 1.28× |
| British Columbia | 919,135 | 1.27× |
| Alberta | 660,675 | 1.11× |
| Manitoba | 214,807 | 1.19× |
| Saskatchewan | 156,757 | 1.03× |
| Nova Scotia | 127,874 | 0.89× |
| New Brunswick | 93,785 | 0.84× |
| Newfoundland and Labrador | 49,066 | 0.67× |
| Prince Edward Island | 15,368 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| EB Games | 3.23× | Games |
| YouTube Music | 1.88× | Internet & Social Media |
| Bruce Willis | 2.33× | Movies & TV |
| Liam Neeson | 2.5× | Movies & TV |
| Anya Taylor-Joy | 3.23× | Movies & TV |
| Robert Redford | 1.96× | Movies & TV |
| Halle Berry | 3.23× | Movies & TV |
| Western Union | 1.56× | Business & Career |
| Rachel McAdams | 2.45× | Movies & TV |
| Scarlett Johansson | 1.81× | Movies & TV |
| Alexander Skarsgård | 3.03× | Movies & TV |
| Margot Robbie | 1.98× | Movies & TV |
| Brock Lesnar | 3.23× | Sports |
| Arrow | 3.22× | Movies & TV |
| Bored Panda | 1.95× | Internet & Social Media |
| Gerard Butler | 2.78× | Movies & TV |
| Michael B. Jordan | 1.92× | Movies & TV |
| Matthew McConaughey | 1.96× | Movies & TV |
| Mads Mikkelsen | 3.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.21 |
| Spirituality | BALANCE | 1.18 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.12 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Universe have in Canada?
Universe has an estimated audience of 4,826,089 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Universe fans?
52.7% of Universe fans are female, 47.3% are male, with an average age of 38.7 years.
Which brands do Universe fans like most?
Universe fans show strongest brand affinity for Real property (1.79×), EB Games (3.23×), and YouTube Music (1.88×) over the country average.
Where do Universe fans live in Canada?
Universe fans in Canada are most concentrated in Ontario (reach 2,683,071), Quebec (reach 1,483,096), and British Columbia (reach 919,135). These three regions account for the largest share of the active audience.
What other brands do Universe fans also like?
Beyond Universe itself, the audience over-indexes on EB Games (3.23×), YouTube Music (1.88×), Bruce Willis (2.33×), and Liam Neeson (2.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.