A data profile of the people who buy, follow and care about Universe in Brazil — modelled from more than twelve digital signal sources. Universe has an estimated audience of 14,540,640 people in Brazil.
Universe has an estimated audience of 14,540,640 people in Brazil. 63.9% are female, 36.1% are male, average age 37.4. Top brand affinities: MSN, Magazine Luiza, Michael Jackson, Spanish language, Bossa nova.
Top brand affinities include MSN, Magazine Luiza, Michael Jackson, with strongest over-indexing on MSN (1.83× the country average).
Demographically, the Universe audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Creativity.
The typical Universe fan in Brazil is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Universe profile in Brazil.
63.9% are female, 36.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 37.4 |
| Estimated audience size | 14,540,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Universe audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.14× | ||
| 02 | Borussia Dortmund | Sports | 2.14× | ||
| 03 | Maria Bethânia | Music & Radio | 2.14× | ||
| 04 | Campeonato Carioca | Sports | 2.14× | ||
| 05 | Casemiro | Sports | 2.13× | ||
| 06 | Spanish language | Politics & Society | 2.09× | ||
| 07 | Adam Sandler | Movies & TV | 2.01× | ||
| 08 | Keanu Reeves | Movies & TV | 1.96× | ||
| 09 | MSN | News | 1.83× | ||
| 10 | Bossa nova | Music & Radio | 1.75× | ||
| 11 | The Big Bang Theory | Movies & TV | 1.74× | ||
| 12 | Michael Jackson | Music & Radio | 1.71× | ||
| 13 | Microwave oven | Home & Garden | 1.70× | ||
| 14 | Mexico | Travel & Leisure | 1.65× | ||
| 15 | Mixed martial arts | Sports | 1.57× | ||
| 16 | Zoom! | Business & Career | 1.56× | ||
| 17 | BTS | Music & Radio | 1.55× | ||
| 18 | Wikipedia | Internet & Social Media | 1.54× | ||
| 19 | uol | Technology & Electronics | 1.54× | ||
| 20 | Magazine Luiza | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Creativity | OPEN | 1.26× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Community Orientation | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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