Universe Audience in Brazil
Universe has an estimated audience of 14,540,640 people in Brazil. 63.9% are female, 36.1% are male, average age 37.4. Top brand affinities: Harry Potter, Neymar, Sport Club Corinthians Paulista, São Paulo FC, UEFA Champions League.
Top brand affinities include Harry Potter, Neymar, Sport Club Corinthians Paulista, with strongest over-indexing on Harry Potter (1.89× the country average). Demographically, the Universe audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 37.4 |
| Estimated audience size | 14,540,640 |
Audience persona
The typical Universe fan in Brazil is more female, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.89× | Movies & TV |
| Neymar | 2.19× | Sports |
| Sport Club Corinthians Paulista | 1.6× | Sports |
| São Paulo FC | 1.62× | Sports |
| UEFA Champions League | 2.14× | Sports |
| TikTok | 2.06× | Internet & Social Media |
| Radio | 2.39× | Technology & Electronics |
| AliExpress | 2.29× | Shopping |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Seleção Brasileira | 1.6× | Sports |
| Handbags | 2.31× | Fashion & Accessoires |
| X | 2.06× | Internet & Social Media |
| Fast food | 1.92× | Food & Beverages |
| Wine | 1.99× | Food & Beverages |
| SUVs | 2.15× | Cars & Mobility |
| Religion | 1.76× | Business & Career |
| Honda | 2.14× | Cars & Mobility |
| Home Appliances | 1.86× | Home & Garden |
| Sephora | 2.4× | Shopping |
| College | 2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.03 |
| Creativity | OPEN | 1.99 |
| Mindfulness | BALANCE | 1.78 |
| Spirituality | BALANCE | 1.78 |
| Family Orientation | CONSERVATISM | 1.76 |
| Risk Appetite | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.