Universe Audience in France
Universe has an estimated audience of 6,931,992 people in France. 58.5% are female, 41.5% are male, average age 41.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Vueling, Real property, Broadcasting of sports events, Hackers, Myspace.
The average Universe fan in France is 41.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Vueling, Real property, Broadcasting of sports events, with strongest over-indexing on Vueling (18.57× the country average). Demographically, the Universe audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.4 |
| Estimated audience size | 6,931,992 |
Audience persona
The typical Universe fan in France is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,954,984 | 1.58× |
| Auvergne-Rhône-Alpes | 869,886 | 1.07× |
| Grand Est | 663,019 | 1.18× |
| Hauts-de-France | 648,898 | 1.06× |
| Occitanie | 606,541 | 1.01× |
| Provence-Alpes-Côte d'Azur | 562,037 | 1.09× |
| Nouvelle-Aquitaine | 559,992 | 0.92× |
| Pays de la Loire | 345,317 | 0.9× |
| Normandy | 302,998 | 0.9× |
| Bourgogne-Franche-Comté | 255,648 | 0.91× |
| Centre-Val de Loire | 250,297 | 0.96× |
| Brittany | 247,096 | 0.73× |
| Corsica | 23,844 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 18.57× | Travel & Leisure |
| Real property | 2.42× | Home & Garden |
| Broadcasting of sports events | 5.95× | Movies & TV |
| Hackers | 17.86× | Movies & TV |
| Myspace | 18.94× | Internet & Social Media |
| Big Time Rush | 18.39× | Movies & TV |
| ICarly | 20× | Movies & TV |
| Improvisation | 4.49× | Music & Radio |
| Kitchen garden | 3.92× | Home & Garden |
| Google News | 1.59× | News |
| Winx Club | 16.66× | Movies & TV |
| Jerry Seinfeld | 20× | Movies & TV |
| Orange | 1.53× | Technology & Electronics |
| Tinder | 3.5× | Internet & Social Media |
| Flower | 1.52× | Home & Garden |
| France Info | 1.68× | Movies & TV |
| Google Photos | 3.1× | Technology & Electronics |
| Vince McMahon | 14.44× | Sports |
| Hobby | 1.52× | Home & Garden |
| Hairstyle | 1.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.79 |
| Extroversion | THRILL | 1.2 |
| Patriotism | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.08 |
| DIY Mentality | THRILL | 1 |
| Individualism | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Universe have in France?
Universe has an estimated audience of 6,931,992 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Universe fans?
58.5% of Universe fans are female, 41.5% are male, with an average age of 41.4 years.
Which brands do Universe fans like most?
Universe fans show strongest brand affinity for Vueling (18.57×), Real property (2.42×), and Broadcasting of sports events (5.95×) over the country average.
Where do Universe fans live in France?
Universe fans in France are most concentrated in Île-de-France (reach 1,954,984), Auvergne-Rhône-Alpes (reach 869,886), and Grand Est (reach 663,019). These three regions account for the largest share of the active audience.
What other brands do Universe fans also like?
Beyond Universe itself, the audience over-indexes on Real property (2.42×), Broadcasting of sports events (5.95×), Hackers (17.86×), and Myspace (18.94×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.