Universe Audience in Spain
Universe has an estimated audience of 5,800,691 people in Spain. 58.4% are female, 41.6% are male, average age 43.3. Top brand affinities: Aldi, MSN, TripAdvisor, FilmAffinity, Julio Iglesias.
Top brand affinities include Aldi, MSN, TripAdvisor, with strongest over-indexing on Aldi (2.92× the country average). Demographically, the Universe audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.3 |
| Estimated audience size | 5,800,691 |
Audience persona
The typical Universe fan in Spain is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.92× | Shopping |
| MSN | 3.15× | News |
| TripAdvisor | 3.25× | Travel & Leisure |
| FilmAffinity | 2.89× | Movies & TV |
| Julio Iglesias | 2.32× | Music & Radio |
| Movistar | 2.1× | Technology & Electronics |
| Mapfre | 2.43× | Business & Career |
| IBEX 35 | 1.82× | Business & Career |
| Dentistry | 3.28× | Business & Career |
| CAC 40 | 2.2× | Business & Career |
| Robert Redford | 2.6× | Movies & TV |
| Caixabank | 1.88× | Business & Career |
| Google Maps | 1.91× | Internet & Social Media |
| Stradivarius | 1.86× | Shopping |
| Orange | 2.27× | Technology & Electronics |
| Arturo Pérez-Reverte | 3.95× | Literature |
| Cadena SER | 1.72× | Music & Radio |
| Conforama | 2.28× | Home & Garden |
| Wedding dress | 2.47× | Fashion & Accessoires |
| Wikipedia | 1.91× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Mindfulness | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.13 |
| DIY Mentality | THRILL | 1.01 |
| Travelling | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.