A data profile of the people who buy, follow and care about Universe in Italy — modelled from more than twelve digital signal sources. Universe has an estimated audience of 11,681,185 people in Italy.
Universe has an estimated audience of 11,681,185 people in Italy. 57.2% are female, 42.8% are male, average age 42.1. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Singer-songwriter, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.4× the country average).
Demographically, the Universe audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Universe fan in Italy is more female, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Universe profile in Italy.
57.2% are female, 42.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.1 |
| Estimated audience size | 11,681,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Universe audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.45× | ||
| 02 | Wikipedia | Internet & Social Media | 3.40× | ||
| 03 | New Testament | Politics & Society | 3.15× | ||
| 04 | Satire | Literature | 2.86× | ||
| 05 | Master of Business Administration | Business & Career | 2.60× | ||
| 06 | Rose | Home & Garden | 2.53× | ||
| 07 | General practitioner | Health | 2.52× | ||
| 08 | Mediaset | Technology & Electronics | 2.38× | ||
| 09 | Doctor of Medicine | Business & Career | 2.26× | ||
| 10 | Dentistry | Business & Career | 2.15× | ||
| 11 | Volunteering | Politics & Society | 1.96× | ||
| 12 | Singer-songwriter | Music & Radio | 1.95× | ||
| 13 | Champagne | Food & Beverages | 1.89× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | Genetics | Kids & Family | 1.75× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.72× | ||
| 17 | Personal finance | Business & Career | 1.62× | ||
| 18 | Travel website | Travel & Leisure | 1.56× | ||
| 19 | Milk | Food & Beverages | 1.51× | ||
| 20 | Musical theatre | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Indulgence | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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