Universe Audience in Italy
Universe has an estimated audience of 11,681,185 people in Italy. 57.2% are female, 42.8% are male, average age 42.1. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Singer-songwriter, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.4× the country average). Demographically, the Universe audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Indulgence.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.1 |
| Estimated audience size | 11,681,185 |
Audience persona
The typical Universe fan in Italy is more female, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
Top brand affinities of Universe fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.4× | Internet & Social Media |
| 1.88× | Internet & Social Media | |
| Personal finance | 1.62× | Business & Career |
| Singer-songwriter | 1.95× | Music & Radio |
| Volunteering | 1.96× | Politics & Society |
| Mediaset | 2.38× | Technology & Electronics |
| Satire | 2.86× | Literature |
| General practitioner | 2.52× | Health |
| Master of Business Administration | 2.6× | Business & Career |
| Genetics | 1.75× | Kids & Family |
| Champagne | 1.89× | Food & Beverages |
| Milk | 1.51× | Food & Beverages |
| Dentistry | 2.15× | Business & Career |
| Adriatic Sea | 1.72× | Travel & Leisure |
| New Testament | 3.15× | Politics & Society |
| Rose | 2.53× | Home & Garden |
| Improvisation | 3.45× | Music & Radio |
| Musical theatre | 1.51× | Movies & TV |
| Doctor of Medicine | 2.26× | Business & Career |
| Travel website | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.25 |
| Indulgence | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.1 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.