Universe Audience in Mexico
Universe has an estimated audience of 6,899,317 people in Mexico. 51.3% are female, 48.7% are male, average age 30.1. Top brand affinities: Chris Martin, National Car Rental, MSN, Pedro Pascal, Catholic Church.
Top brand affinities include Chris Martin, National Car Rental, MSN, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Universe audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 30.1 |
| Estimated audience size | 6,899,317 |
Audience persona
The typical Universe fan in Mexico is balanced, around 30.1 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.5× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Banana | 2.48× | Food & Beverages |
| Sarcasm | 2.56× | Politics & Society |
| TikTok | 1.52× | Internet & Social Media |
| Game consoles | 1.89× | Technology & Electronics |
| Travel agency | 2.45× | Travel & Leisure |
| Radio | 1.8× | Technology & Electronics |
| Beauty salons | 1.52× | Beauty & Wellness |
| El País | 2.37× | News |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Broadcasting of sports events | 2.8× | Movies & TV |
| Pilsner | 3.81× | Food & Beverages |
| Dentistry | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.36 |
| Spirituality | BALANCE | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
| Creativity | OPEN | 1.31 |
| Urban Lifestyle | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.