Universe Audience in Mexico
Universe has an estimated audience of 6,899,317 people in Mexico. 51.3% are female, 48.7% are male, average age 30.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (285.61× the country average). Demographically, the Universe audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 30.1 |
| Estimated audience size | 6,899,317 |
Audience persona
The typical Universe fan in Mexico is balanced, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Universe fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 285.61× | Shopping |
| Costa Rica | 471.93× | Travel & Leisure |
| Game consoles | 175.03× | Technology & Electronics |
| Catholic Church | 129.62× | Politics & Society |
| Sarcasm | 87.88× | Politics & Society |
| Mobile game | 75.52× | Games |
| Travel agency | 81.29× | Travel & Leisure |
| Banana | 64.45× | Food & Beverages |
| Exfoliation (cosmetology) | 136.03× | Beauty & Wellness |
| El País | 62.98× | News |
| Valentine's Day | 107.33× | Kids & Family |
| Broadcasting of sports events | 79.09× | Movies & TV |
| Dentistry | 54.19× | Business & Career |
| Pilsner | 59.32× | Food & Beverages |
| Daily Horoscope | 523.27× | Internet & Social Media |
| Sexology | 40.28× | Kids & Family |
| Freeware | 31.49× | Technology & Electronics |
| Multi-level marketing | 49.8× | Business & Career |
| Orange (fruit) | 49.07× | Food & Beverages |
| Breastfeeding | 35.88× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.7 |
| Travelling | THRILL | 21.1 |
| Urban Lifestyle | OPEN | 3.97 |
| Risk Appetite | THRILL | 2.38 |
| Mindfulness | BALANCE | 1.73 |
| Career Orientation | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.