A data profile of the people who buy, follow and care about Universe in Denmark — modelled from more than twelve digital signal sources. Universe has an estimated audience of 955,604 people in Denmark.
Universe has an estimated audience of 955,604 people in Denmark. 61.4% are female, 38.6% are male, average age 42.9. Top brand affinities: Animal rights, Crowdfunding, Keanu Reeves, SpaceX, NASA.
Top brand affinities include Animal rights, Crowdfunding, Keanu Reeves, with strongest over-indexing on Animal rights (1.51× the country average).
Demographically, the Universe audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Universe fan in Denmark is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Animal rights.
The key figures that characterise the Universe profile in Denmark.
61.4% are female, 38.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.9 |
| Estimated audience size | 955,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Universe audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 2.03× | ||
| 02 | Speech recognition | Technology & Electronics | 1.84× | ||
| 03 | NASA | Cars & Mobility | 1.75× | ||
| 04 | Traditional medicine | Health | 1.72× | ||
| 05 | Legalize Marijuana | Politics & Society | 1.72× | ||
| 06 | Medicinal plants | Health | 1.69× | ||
| 07 | Organic chemistry | Business & Career | 1.60× | ||
| 08 | Minnesota Wild | Sports | 1.58× | ||
| 09 | Urban agriculture | Business & Career | 1.57× | ||
| 10 | Baccarat | Games | 1.57× | ||
| 11 | Crowdfunding | Business & Career | 1.55× | ||
| 12 | Feng shui | Health | 1.53× | ||
| 13 | Keanu Reeves | Movies & TV | 1.52× | ||
| 14 | Dave Chappelle | Movies & TV | 1.52× | ||
| 15 | Animal rights | Politics & Society | 1.51× | ||
| 16 | Fan convention | Movies & TV | 1.51× | ||
| 17 | Kickstarter | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.17× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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