A data profile of the people who buy, follow and care about Universe in Belgium — modelled from more than twelve digital signal sources. Universe has an estimated audience of 1,263,758 people in Belgium.
Universe has an estimated audience of 1,263,758 people in Belgium. 56.9% are female, 43.1% are male, average age 41.6. Top brand affinities: Bicycle touring, New York City, Innovation, Retro style, Modern art.
Top brand affinities include Bicycle touring, New York City, Innovation, with strongest over-indexing on Bicycle touring (2.05× the country average).
Demographically, the Universe audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Individualism.
The typical Universe fan in Belgium is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Bicycle touring.
The key figures that characterise the Universe profile in Belgium.
56.9% are female, 43.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.6 |
| Estimated audience size | 1,263,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Universe audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle touring | Sports | 2.05× | ||
| 02 | New York City | Travel & Leisure | 2.05× | ||
| 03 | Digital art | Arts & Culture | 2.05× | ||
| 04 | Phantasialand | Travel & Leisure | 2.05× | ||
| 05 | Bass guitar | Music & Radio | 1.96× | ||
| 06 | Custom motorcycle | Cars & Mobility | 1.85× | ||
| 07 | Wildlife photography | Technology & Electronics | 1.85× | ||
| 08 | Fine-art photography | Technology & Electronics | 1.83× | ||
| 09 | Independent film | Movies & TV | 1.81× | ||
| 10 | Adventure game | Games | 1.72× | ||
| 11 | Retro style | Fashion & Accessoires | 1.70× | ||
| 12 | Piano | Music & Radio | 1.68× | ||
| 13 | Tradition | Politics & Society | 1.64× | ||
| 14 | Manga | Literature | 1.62× | ||
| 15 | Modern art | Arts & Culture | 1.61× | ||
| 16 | Innovation | Business & Career | 1.57× | ||
| 17 | Art film | Movies & TV | 1.56× | ||
| 18 | First-person shooter games | Games | 1.54× | ||
| 19 | Laptop | Technology & Electronics | 1.54× | ||
| 20 | Mechanical engineering | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.32× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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