A data profile of the people who buy, follow and care about Universe in Norway — modelled from more than twelve digital signal sources. Universe has an estimated audience of 606,328 people in Norway.
Universe has an estimated audience of 606,328 people in Norway. 56.1% are female, 43.9% are male, average age 41.3. Top brand affinities: Biltema, KappAhl, Ticketmaster, High school, Piano.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (2.05× the country average).
Demographically, the Universe audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Universe fan in Norway is more female, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Universe profile in Norway.
56.1% are female, 43.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.3 |
| Estimated audience size | 606,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Universe audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 2.14× | ||
| 02 | Hamburger | Food & Beverages | 2.10× | ||
| 03 | Biltema | Business & Career | 2.05× | ||
| 04 | Eyelash | Beauty & Wellness | 2.03× | ||
| 05 | Manga | Literature | 1.96× | ||
| 06 | Ticketmaster | Travel & Leisure | 1.94× | ||
| 07 | Shih Tzu | Pets & Animals | 1.87× | ||
| 08 | Beagle | Pets & Animals | 1.87× | ||
| 09 | French Bulldog | Pets & Animals | 1.85× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 1.84× | ||
| 11 | High school | Business & Career | 1.82× | ||
| 12 | Twitch | Games | 1.80× | ||
| 13 | Dachshund | Pets & Animals | 1.67× | ||
| 14 | Piano | Music & Radio | 1.66× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.63× | ||
| 16 | Baby food | Kids & Family | 1.62× | ||
| 17 | Golden Retriever | Pets & Animals | 1.58× | ||
| 18 | Luxury real estate | Business & Career | 1.56× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Sustainability | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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