A data profile of the people who buy, follow and care about Universe in Argentina — modelled from more than twelve digital signal sources. Universe has an estimated audience of 2,184,745 people in Argentina.
Universe has an estimated audience of 2,184,745 people in Argentina. 62.8% are female, 37.2% are male, average age 39.2. Top brand affinities: Non-alcoholic beverage, Endangered species, Atheism, Encyclopedia, Crowdsourcing.
Top brand affinities include Non-alcoholic beverage, Endangered species, Atheism, with strongest over-indexing on Non-alcoholic beverage (1.68× the country average).
Demographically, the Universe audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Universe fan in Argentina is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Universe profile in Argentina.
62.8% are female, 37.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.2 |
| Estimated audience size | 2,184,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Universe audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 02 | Endangered species | Pets & Animals | 1.68× | ||
| 03 | Encyclopedia | Literature | 1.68× | ||
| 04 | Colorado Rapids | Sports | 1.68× | ||
| 05 | 23andMe | Health | 1.68× | ||
| 06 | Aziz Ansari | Movies & TV | 1.68× | ||
| 07 | Amiens SC | Sports | 1.68× | ||
| 08 | World Wide Fund for Nature | Politics & Society | 1.68× | ||
| 09 | Criticism of religion | Politics & Society | 1.67× | ||
| 10 | God in Islam | Politics & Society | 1.57× | ||
| 11 | Secret society | Politics & Society | 1.55× | ||
| 12 | Crowdsourcing | Business & Career | 1.54× | ||
| 13 | Atheism | Politics & Society | 1.51× | ||
| 14 | Growth hormone | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Tradition | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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