A data profile of the people who buy, follow and care about VareseNews in Italy — modelled from more than twelve digital signal sources. VareseNews has an estimated audience of 7,414,674 people in Italy.
The average VareseNews fan in Italy is 44.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Emilia-Romagna.
Top brand affinities include Carrefour, TicketOne, Sustainable energy, with strongest over-indexing on Carrefour (1.77× the country average).
Demographically, the VareseNews audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical VareseNews fan in Italy is balanced, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Carrefour.
The key figures that characterise the VareseNews profile in Italy.
49.7% are female, 50.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 44.3 |
| Estimated audience size | 7,414,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide VareseNews audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.7% |
| Germany | 0.3% |
| China | 0.1% |
Where the VareseNews audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5.5M | 12.03× | |
| 02 | Aosta Valley | ~20K | 1.28× | |
| 03 | Piedmont | ~600K | 1.12× | |
| 04 | Liguria | ~200K | 0.86× | |
| 05 | Emilia-Romagna | ~400K | 0.64× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 0.62× | |
| 07 | Molise | ~20K | 0.45× | |
| 08 | Veneto | ~300K | 0.43× | |
| 09 | Sardinia | ~80K | 0.38× | |
| 10 | Basilicata | ~20K | 0.34× | |
| 11 | Friuli-Venezia Giulia | ~50K | 0.33× | |
| 12 | Tuscany | ~200K | 0.32× | |
| 13 | Marche | ~60K | 0.31× | |
| 14 | Calabria | ~70K | 0.29× | |
| 15 | Umbria | ~40K | 0.29× | |
| 16 | Abruzzo | ~40K | 0.26× | |
| 17 | Sicilia | ~200K | 0.24× | |
| 18 | Puglia | ~100K | 0.24× | |
| 19 | Lazio | ~200K | 0.23× | |
| 20 | Campania | ~100K | 0.17× |
The strongest cross-interests of the VareseNews audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guinness | Food & Beverages | 2.85× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 1.87× | ||
| 03 | Weather forecasting | Home & Garden | 1.86× | ||
| 04 | Carrefour | Shopping | 1.77× | ||
| 05 | Credit (finance) | Business & Career | 1.75× | ||
| 06 | Sustainable energy | Home & Garden | 1.72× | ||
| 07 | Rai News24 | Movies & TV | 1.68× | ||
| 08 | Zoo | Kids & Family | 1.63× | ||
| 09 | Virtual reality | Technology & Electronics | 1.60× | ||
| 10 | Individualism | Politics & Society | 1.58× | ||
| 11 | Electric bicycle | Cars & Mobility | 1.55× | ||
| 12 | Old Wild West | Food & Beverages | 1.55× | ||
| 13 | TicketOne | Travel & Leisure | 1.54× | ||
| 14 | Rail transport | Travel & Leisure | 1.53× | ||
| 15 | Hypermarket | Shopping | 1.52× | ||
| 16 | Solar energy | Home & Garden | 1.51× | ||
| 17 | Day spa | Beauty & Wellness | 1.51× | ||
| 18 | Electric motorcycles and scooters | Cars & Mobility | 1.51× | ||
| 19 | Mineral water | Food & Beverages | 1.51× | ||
| 20 | Home automation | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.14× | |
| Career Orientation | POWER | 1.32× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.51× | |
| Creativity | OPEN | 0.91× | |
| Extroversion | THRILL | 0.91× |
VareseNews has an estimated audience of 7,414,674 people in Italy, concentrated in Lombardy and Piedmont.
49.7% of VareseNews fans are female, 50.3% are male, with an average age of 44.3 years.
VareseNews fans show strongest brand affinity for Carrefour (1.77×), TicketOne (1.54×), and Sustainable energy (1.72×) over the country average.
VareseNews fans in Italy are most concentrated in Lombardy (reach ~5.5M), Piedmont (reach ~600K), and Emilia-Romagna (reach ~400K). These three regions account for the largest share of the active audience.
Beyond VareseNews itself, the audience over-indexes on TicketOne (1.54×), Sustainable energy (1.72×), Hypermarket (1.52×), and Solar energy (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for VareseNews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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