Popularity ranking · Italy

The 100 most popular Internet & Social Media audiences in Italy

This curated ranking covers the 100 largest internet & social media audiences in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.7k internet & social media audiences tracked in Italy, the 100 ranked here account for the largest measured audience reach. Instagram, WhatsApp and World Wide Web lead the list with a combined estimated audience of 74M people. Across all 100 entries the average audience size is 4M, and the largest, Instagram, reaches around 32M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Practical joke 745k 38.7 31.6% Content type
77 Automotive news 745k 48.2 15.4% Newspaper
78 DNA (magazine) 744k 39.0 0.0%
79 Proxy server 712k 44.0 47.3%
80 Viber 677k 38.3 48.5% Communication
81 Like button 649k 36.8 58.7%
82 Google Analytics 624k 37.9 45.3%
83 DuckDuckGo 619k 40.0 67.1% Search engine
84 food porn 619k 32.3 54.0% Content type
85 OmeTV 617k 37.2 44.9%
86 Photoblog 615k 44.5 45.4% Content type
87 Internet Archive 609k 41.1 51.5%
88 Khaby Lame 599k 32.0 62.8% Social media influencer
89 BeReal 599k 23.9 58.2%
90 Registered user 593k 41.5 49.1%
91 Webtoon 582k 30.5 53.4%
92 Ravelry 576k 43.1 79.2%
93 Web developer 569k 31.7 37.1%
94 Google Trends 563k 47.1 65.0%
95 Jake Paul 556k 24.9 47.5% Social media influencer
96 Personally identifiable information 552k 48.4 45.7%
97 500px 538k 35.1 45.9%
98 Hinge 537k 43.6 50.6% Dating
99 Andrew Tate 508k 22.6 8.2% Social media influencer
100 Troll 507k 34.3 28.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Italy?

Instagram currently leads with an estimated audience of 32M people in Italy.

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