Health insurance in the United States Audience in United States
Health insurance in the United States has an estimated audience of 4,507,887 people in United States. 56.8% are female, 43.2% are male, average age 48.6. Top regions: California, New York, Florida. Top brand affinities: Emperor Entertainment Group, Israel, Bully (2011 film), Jesse Plemons, Nebraska Cornhuskers football.
The average Health insurance in the United States fan in United States is 48.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Emperor Entertainment Group, Israel, Bully (2011 film), with strongest over-indexing on Emperor Entertainment Group (12.6× the country average). Demographically, the Health insurance in the United States audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Health insurance in the United States fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 48.6 |
| Estimated audience size | 4,507,887 |
Audience persona
The typical Health insurance in the United States fan in United States is more female, around 48.6 years old, with strong Need for Security tendencies and a notable affinity for Emperor Entertainment Group.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 84,559 | 0.17× |
| New York | 75,241 | 0.3× |
| Florida | 67,448 | 0.22× |
| Texas | 67,061 | 0.17× |
| Pennsylvania | 64,510 | 0.43× |
| Mississippi | 50,190 | 1.35× |
| Louisiana | 44,625 | 0.77× |
| Arkansas | 44,588 | 1.2× |
| Oklahoma | 43,605 | 0.87× |
| Kentucky | 42,914 | 0.76× |
| Alabama | 41,539 | 0.66× |
| West Virginia | 41,434 | 1.97× |
| Michigan | 41,174 | 0.35× |
| Tennessee | 39,573 | 0.44× |
| South Carolina | 39,290 | 0.58× |
| North Carolina | 38,562 | 0.28× |
| Ohio | 38,406 | 0.28× |
| Indiana | 38,282 | 0.46× |
| Kansas | 38,271 | 1.08× |
| Idaho | 38,262 | 1.69× |
| Georgia | 38,250 | 0.28× |
| Wisconsin | 38,029 | 0.56× |
| Missouri | 37,074 | 0.51× |
| Arizona | 36,623 | 0.4× |
| Hawaii | 36,551 | 1.89× |
| Iowa | 36,333 | 0.98× |
| South Dakota | 35,578 | 3.41× |
| New Jersey | 34,753 | 0.3× |
| North Dakota | 34,641 | 3.74× |
| Illinois | 34,200 | 0.23× |
| Minnesota | 33,977 | 0.53× |
| Massachusetts | 33,629 | 0.38× |
| Nebraska | 33,431 | 1.48× |
| Connecticut | 33,380 | 0.74× |
| New Mexico | 33,256 | 1.47× |
| Nevada | 33,149 | 0.76× |
| Rhode Island | 32,966 | 2.3× |
| Maine | 32,947 | 2.04× |
| Washington | 32,827 | 0.36× |
| Oregon | 32,725 | 0.63× |
| Utah | 32,530 | 0.81× |
| Vermont | 32,424 | 4.1× |
| Virginia | 32,320 | 0.29× |
| Maryland | 32,157 | 0.41× |
| Colorado | 30,218 | 0.43× |
| Delaware | 29,522 | 2.37× |
| Washington, District of Columbia | 21,316 | 1.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emperor Entertainment Group | 12.6× | Business & Career |
| Israel | 1.88× | Travel & Leisure |
| Bully (2011 film) | 5.26× | Movies & TV |
| Jesse Plemons | 2.51× | Movies & TV |
| Nebraska Cornhuskers football | 2.33× | Sports |
| Jeep Wagoneer | 3.61× | Cars & Mobility |
| South Asian cuisine | 5.56× | Food & Beverages |
| Kendra Scott | 1.78× | Fashion & Accessoires |
| Layne Staley | 3.8× | Music & Radio |
| Urban horticulture | 1.97× | Home & Garden |
| Hebe | 3.5× | Home & Garden |
| Fat Albert (film) | 4.51× | Movies & TV |
| Cam Ward | 1.91× | Sports |
| Cullinan Diamond | 7.81× | |
| Nurse education | 1.51× | Kids & Family |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
| Women's empowerment | 1.74× | Politics & Society |
| Stamp collecting | 1.92× | Home & Garden |
| TeachHUB | 1.62× | Business & Career |
| Brunello Cucinelli | 3.02× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2 |
| Career Orientation | POWER | 1.91 |
| Family Orientation | CONSERVATISM | 1.67 |
| Price Sensitivity | PREMIUM | 1.62 |
| Travelling | THRILL | 1.42 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.5% |
| India | 4.7% |
| United Kingdom | 3.4% |
See Health insurance in the United States audiences in other countries
- Health insurance in the United States — Germany
- Health insurance in the United States — United Kingdom
- Health insurance in the United States — France
- Health insurance in the United States — Italy
- Health insurance in the United States — Spain
- Health insurance in the United States — Brazil
- Health insurance in the United States — Japan
- Health insurance in the United States — South Korea
- Health insurance in the United States — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Health insurance in the United States have in United States?
Health insurance in the United States has an estimated audience of 4,507,887 people in United States, concentrated in California and New York.
What is the gender split and age of Health insurance in the United States fans?
56.8% of Health insurance in the United States fans are female, 43.2% are male, with an average age of 48.6 years.
Which brands do Health insurance in the United States fans like most?
Health insurance in the United States fans show strongest brand affinity for Emperor Entertainment Group (12.6×), Israel (1.88×), and Bully (2011 film) (5.26×) over the country average.
Where do Health insurance in the United States fans live in United States?
Health insurance in the United States fans in United States are most concentrated in California (reach 84,559), New York (reach 75,241), and Florida (reach 67,448). These three regions account for the largest share of the active audience.
What other brands do Health insurance in the United States fans also like?
Beyond Health insurance in the United States itself, the audience over-indexes on Israel (1.88×), Bully (2011 film) (5.26×), Jesse Plemons (2.51×), and Nebraska Cornhuskers football (2.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Health insurance in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.