Health insurance in the United States Audience in United States

Health insurance in the United States has an estimated audience of 4,507,887 people in United States. 56.8% are female, 43.2% are male, average age 48.6. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging, Singer-songwriter.

The average Health insurance in the United States fan in United States is 48.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Health insurance in the United States audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Health insurance in the United States fans

Demographic split for Health insurance in the United States audience in United States
MetricValue
Female56.8%
Male43.2%
Average age48.6
Estimated audience size4,507,887

Audience persona

The typical Health insurance in the United States fan in United States is more female, around 48.6 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Health insurance in the United States in United States
RegionReachAffinity
California84,5590.17×
New York75,2410.3×
Florida67,4480.22×
Texas67,0610.17×
Pennsylvania64,5100.43×
Mississippi50,1901.35×
Louisiana44,6250.77×
Arkansas44,5881.2×
Oklahoma43,6050.87×
Kentucky42,9140.76×
Alabama41,5390.66×
West Virginia41,4341.97×
Michigan41,1740.35×
Tennessee39,5730.44×
South Carolina39,2900.58×
North Carolina38,5620.28×
Ohio38,4060.28×
Indiana38,2820.46×
Kansas38,2711.08×
Idaho38,2621.69×
Georgia38,2500.28×
Wisconsin38,0290.56×
Missouri37,0740.51×
Arizona36,6230.4×
Hawaii36,5511.89×
Iowa36,3330.98×
South Dakota35,5783.41×
New Jersey34,7530.3×
North Dakota34,6413.74×
Illinois34,2000.23×
Minnesota33,9770.53×
Massachusetts33,6290.38×
Nebraska33,4311.48×
Connecticut33,3800.74×
New Mexico33,2561.47×
Nevada33,1490.76×
Rhode Island32,9662.3×
Maine32,9472.04×
Washington32,8270.36×
Oregon32,7250.63×
Utah32,5300.81×
Vermont32,4244.1×
Virginia32,3200.29×
Maryland32,1570.41×
Colorado30,2180.43×
Delaware29,5222.37×
Washington, District of Columbia21,3161.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health insurance in the United States audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven63.27×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Health insurance6.33×Business & Career
Crédit Agricole66.92×Business & Career
Société Générale74.34×Business & Career
Newcastle United F.C.20×Sports
MSN3.13×News
Retirement planning6.61×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Cigna9.27×Business & Career
Planet Fitness2.69×Sports
Hobby Lobby2.5×Home & Garden
Dollar General2.45×Shopping
Aetna8.15×Business & Career
Aldi2.33×Shopping
Retirement3.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health insurance in the United States audience
TraitClusterScore
Need for SecurityCONSERVATISM2
Career OrientationPOWER1.91
Family OrientationCONSERVATISM1.67
Price SensitivityPREMIUM1.62
TravellingTHRILL1.42
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Health insurance in the United States
CountryShare
United States71.5%
India4.7%
United Kingdom3.4%

See Health insurance in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Health insurance in the United States have in United States?

Health insurance in the United States has an estimated audience of 4,507,887 people in United States, concentrated in California and New York.

What is the gender split and age of Health insurance in the United States fans?

56.8% of Health insurance in the United States fans are female, 43.2% are male, with an average age of 48.6 years.

Which brands do Health insurance in the United States fans like most?

Health insurance in the United States fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (63.27×) over the country average.

Where do Health insurance in the United States fans live in United States?

Health insurance in the United States fans in United States are most concentrated in California (reach 84,559), New York (reach 75,241), and Florida (reach 67,448). These three regions account for the largest share of the active audience.

What other brands do Health insurance in the United States fans also like?

Beyond Health insurance in the United States itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (63.27×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.