Rascasse Audience Intelligence

Health insurance in the United States Audience in United States

A data profile of the people who buy, follow and care about Health insurance in the United States in United States — modelled from more than twelve digital signal sources. Health insurance in the United States has an estimated audience of 4,507,887 people in United States.

#4033among Topic in United States#470in Politics & Society

The average Health insurance in the United States fan in United States is 48.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Mortgage loans, Health insurance, with strongest over-indexing on Sustainable energy (9.45× the country average).

Demographically, the Health insurance in the United States audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health insurance in the United States fan in United States is more female, around 48.6 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health insurance in the United States profile in United States.

Audience size
4.5M
in United States
Gender
56.8%♀
43.2% male
Age
48.6
average years
Country rank
#7294
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health insurance in the United States fans

56.8% are female, 43.2% are male, average age 48.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Health insurance in the United States audience in United States
MetricValue
Female56.8%
Male43.2%
Average age48.6
Estimated audience size4,507,887
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Health insurance in the United States audience in United States
Age bracketShare%
16-197%
20-2910%
30-3913%
40-4919%
50+51%
Fig. 04

Worldwide distribution

71.5%

of the worldwide Health insurance in the United States audience comes from United States.

Worldwide audience distribution share by country for Health insurance in the United States
CountryShare
United States71.5%
India4.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health insurance in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Health insurance in the United States fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.48×
02South Dakota~10K1.37×
03North Dakota~10K1.33×
04Maine~20K1.26×
05Delaware~10K1.20×
06Rhode Island~20K1.14×
07Hawaii~20K1.12×
08Idaho~20K1.10×
09New Mexico~20K1.10×
10West Virginia~20K1.10×
11Washington, District of Columbia~10K1.10×
12Mississippi~40K1.09×
13Nebraska~20K1.08×
14Kansas~40K1.04×
15Arkansas~40K1.02×
16Alaska~10K1.02×
17Iowa~40K1.00×
18New Hampshire~20K1.00×
19Montana~10K0.99×
20Oklahoma~50K0.98×
21Kentucky~60K0.97×
22Connecticut~40K0.97×
23Utah~40K0.97×
24Nevada~40K0.96×
25Louisiana~60K0.95×
26Oregon~50K0.95×
27Alabama~60K0.94×
28South Carolina~60K0.93×
29Missouri~70K0.92×
30Wisconsin~60K0.92×
31Minnesota~60K0.92×
32Tennessee~80K0.91×
33Indiana~80K0.91×
34Maryland~70K0.90×
35Colorado~60K0.90×
36Arizona~80K0.89×
37Virginia~100K0.88×
38Washington~80K0.88×
39Massachusetts~80K0.88×
40Michigan~100K0.87×
41New Jersey~100K0.87×
42Ohio~100K0.86×
43Georgia~100K0.86×
44North Carolina~100K0.86×
45Illinois~100K0.85×
46Pennsylvania~100K0.84×
47New York~200K0.80×
48Florida~200K0.79×
49Texas~300K0.76×
50California~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Health insurance in the United States, United States
0.70×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health insurance in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health insurance in the United States audience
#·InterestCategoryAffinity×
01Newcastle United F.C.Sports20.00×
02Elderly careHealth13.73×
03Sustainable energyHome & Garden9.45×
04Online bankingBusiness & Career7.39×
05Retirement planningBusiness & Career7.05×
06Health insuranceBusiness & Career6.94×
07Renewable energyBusiness & Career6.75×
08LotteryGames6.05×
09QVCMovies & TV5.64×
10FedExBusiness & Career5.63×
11Vehicle insuranceCars & Mobility5.35×
12Mortgage loansBusiness & Career5.30×
13Weather forecastingHome & Garden5.10×
14Home automationTechnology & Electronics5.05×
15Solar energyHome & Garden4.02×
16Discount storesShopping3.56×
17Shopping mallsShopping2.83×
18PinterestInternet & Social Media2.78×
19AirbnbTravel & Leisure2.58×
20McDonald'sFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health insurance in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health insurance in the United States audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.66×
SustainabilityBALANCE2.53×
Career OrientationPOWER2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health insurance in the United States audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health insurance in the United States have in United States?

Health insurance in the United States has an estimated audience of 4,507,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health insurance in the United States fans?

56.8% of Health insurance in the United States fans are female, 43.2% are male, with an average age of 48.6 years.

03

Which brands do Health insurance in the United States fans like most?

Health insurance in the United States fans show strongest brand affinity for Sustainable energy (9.45×), Mortgage loans (5.3×), and Health insurance (6.94×) over the country average.

04

Where do Health insurance in the United States fans live in United States?

Health insurance in the United States fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Health insurance in the United States fans also like?

Beyond Health insurance in the United States itself, the audience over-indexes on Mortgage loans (5.3×), Health insurance (6.94×), Renewable energy (6.75×), and FedEx (5.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Health insurance in the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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