A data profile of the people who buy, follow and care about Leer in Spain — modelled from more than twelve digital signal sources. Leer has an estimated audience of 984,379 people in Spain.
Leer has an estimated audience of 984,379 people in Spain. 72.2% are female, 27.8% are male, average age 44.9. Top brand affinities: Central heating, Brico Dépôt, E-book readers, Consumer electronics, Self-awareness.
Top brand affinities include Central heating, Brico Dépôt, E-book readers, with strongest over-indexing on Central heating (15.87× the country average).
Demographically, the Leer audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
The typical Leer fan in Spain is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Central heating.
The key figures that characterise the Leer profile in Spain.
72.2% are female, 27.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 44.9 |
| Estimated audience size | 984,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Leer audience comes from Spain.
| Country | Share |
|---|---|
| Mexico | 31.9% |
| Spain | 29.8% |
| United States | 9.9% |
The strongest cross-interests of the Leer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central heating | Home & Garden | 15.87× | ||
| 02 | Electropop | Music & Radio | 10.96× | ||
| 03 | Black Mirror (TV series) | Movies & TV | 8.87× | ||
| 04 | The Handmaid's Tale | Movies & TV | 8.67× | ||
| 05 | Bali | Travel & Leisure | 8.15× | ||
| 06 | Portrait painting | Arts & Culture | 7.35× | ||
| 07 | Broadway theatre | Travel & Leisure | 7.34× | ||
| 08 | Young-adult fiction | Literature | 7.32× | ||
| 09 | Book discussion club | Literature | 6.67× | ||
| 10 | The Lord of the Rings | Movies & TV | 6.39× | ||
| 11 | Just Eat | Food & Beverages | 6.03× | ||
| 12 | E-book readers | Technology & Electronics | 4.93× | ||
| 13 | Brico Dépôt | Shopping | 4.03× | ||
| 14 | Maisons du Monde | Home & Garden | 3.94× | ||
| 15 | Self-awareness | Health | 3.53× | ||
| 16 | Financial services | Business & Career | 2.89× | ||
| 17 | Fnac | Shopping | 2.59× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.91× | ||
| 19 | Clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Vehicles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.89× | |
| Convenience Orientation | PREMIUM | 1.91× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Indulgence | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Leer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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