Rascasse Audience Intelligence

Leer Audience in United States

A data profile of the people who buy, follow and care about Leer in United States — modelled from more than twelve digital signal sources. Leer has an estimated audience of 328,299 people in United States.

#577among City in United States#5352among POI in United States#3815in Travel & Leisure

The average Leer fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Volaris, Oscar Isaac, with strongest over-indexing on City Bank (108.64× the country average).

Demographically, the Leer audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leer fan in United States is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for City Bank.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leer profile in United States.

Audience size
328K
in United States
Gender
50.9%♀
49.1% male
Age
36.2
average years
Country rank
#46143
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leer fans

50.9% are female, 49.1% are male, average age 36.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Leer audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.2
Estimated audience size328,299
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Leer audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Leer audience comes from United States.

Worldwide audience distribution share by country for Leer
CountryShare
Mexico31.9%
Spain29.8%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leer audience in United States is strongest.

Fig. 05

Top regions by affinity

Leer fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.41×
02Oregon~6K1.51×
03Alaska~1K1.44×
04Indiana~8K1.33×
05Idaho~2K1.20×
06Utah~3K1.18×
07Montana~1K1.13×
08Washington~7K1.12×
09Michigan~10K1.11×
10Georgia~10K1.07×
11Wisconsin~5K1.06×
12Texas~30K1.05×
13Colorado~5K1.05×
14South Carolina~5K1.03×
15Vermont<1K1.02×
16North Carolina~10K1.01×
17California~40K1.00×
18Tennessee~7K0.99×
19New Mexico~2K0.97×
20West Virginia~1K0.97×
21South Dakota<1K0.97×
22Alabama~4K0.96×
23Oklahoma~3K0.96×
24North Dakota<1K0.95×
25Arizona~6K0.94×
26Missouri~5K0.94×
27Nebraska~2K0.94×
28Florida~20K0.93×
29Pennsylvania~10K0.93×
30Iowa~3K0.93×
31Maine~1K0.93×
32Rhode Island<1K0.93×
33Virginia~7K0.92×
34Maryland~5K0.92×
35New Hampshire~1K0.91×
36Connecticut~3K0.90×
37Nevada~3K0.90×
38New Jersey~7K0.89×
39Arkansas~2K0.89×
40Kansas~2K0.88×
41Washington, District of Columbia<1K0.88×
42Minnesota~4K0.86×
43Kentucky~4K0.86×
44Hawaii~1K0.86×
45New York~20K0.85×
46Massachusetts~6K0.85×
47Mississippi~2K0.84×
48Delaware<1K0.84×
49Illinois~9K0.83×
50Ohio~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Leer, United States
0.78×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leer audience
#·InterestCategoryAffinity×
01City BankBusiness & Career108.64×
02El Corte InglésShopping26.87×
03HariboFood & Beverages16.49×
04Doctor StrangeLiterature15.91×
05VolarisTravel & Leisure15.83×
06Oscar IsaacMovies & TV15.19×
07Anthony MackieMovies & TV14.20×
08Gender studiesPolitics & Society12.73×
09Guardians of the Galaxy (film)Movies & TV12.37×
10Language schoolKids & Family11.57×
11Black Panther (comics)Literature10.34×
12Self-awarenessHealth6.04×
13Affiliate marketingBusiness & Career5.87×
14Rick and MortyMovies & TV5.66×
15Enterprise Rent-A-CarCars & Mobility4.28×
16WhatsAppInternet & Social Media4.24×
177-ElevenShopping3.47×
18Las VegasTravel & Leisure3.21×
19Consumer electronicsTechnology & Electronics1.71×
20ClothingFashion & Accessoires1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leer audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.57×
Quality AwarenessPREMIUM1.50×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leer audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.77×
Community OrientationOPEN0.78×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leer have in United States?

Leer has an estimated audience of 328,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leer fans?

50.9% of Leer fans are female, 49.1% are male, with an average age of 36.2 years.

03

Which brands do Leer fans like most?

Leer fans show strongest brand affinity for City Bank (108.64×), Volaris (15.83×), and Oscar Isaac (15.19×) over the country average.

04

Where do Leer fans live in United States?

Leer fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leer fans also like?

Beyond Leer itself, the audience over-indexes on Volaris (15.83×), Oscar Isaac (15.19×), Guardians of the Galaxy (film) (12.37×), and El Corte Inglés (26.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Leer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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