A data profile of the people who buy, follow and care about eldiario.es in Spain — modelled from more than twelve digital signal sources. eldiario.es has an estimated audience of 4,510,012 people in Spain.
eldiario.es has an estimated audience of 4,510,012 people in Spain. 52.0% are female, 48.0% are male, average age 48.2. Top brand affinities: Online newspaper, FilmAffinity, Individualism, Arturo Pérez-Reverte, El País.
Top brand affinities include Online newspaper, FilmAffinity, Individualism, with strongest over-indexing on Online newspaper (5.15× the country average).
Demographically, the eldiario.es audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Individualism, Sustainability.
The typical eldiario.es fan in Spain is balanced, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Online newspaper.
The key figures that characterise the eldiario.es profile in Spain.
52.0% are female, 48.0% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 48.2 |
| Estimated audience size | 4,510,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide eldiario.es audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 97.9% |
| Germany | 0.6% |
| United States | 0.4% |
The strongest cross-interests of the eldiario.es audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wes Anderson | Movies & TV | 9.54× | ||
| 02 | Individualism | Politics & Society | 7.67× | ||
| 03 | Bossa nova | Music & Radio | 7.55× | ||
| 04 | Online newspaper | News | 5.15× | ||
| 05 | Arturo Pérez-Reverte | Literature | 4.91× | ||
| 06 | Sustainable energy | Home & Garden | 3.57× | ||
| 07 | FilmAffinity | Movies & TV | 3.08× | ||
| 08 | Anne Hathaway | Movies & TV | 2.88× | ||
| 09 | Renewable energy | Business & Career | 2.82× | ||
| 10 | Real property | Home & Garden | 2.75× | ||
| 11 | Volunteering | Politics & Society | 2.75× | ||
| 12 | Robert Redford | Movies & TV | 2.51× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.28× | ||
| 14 | Real Sociedad | Sports | 2.20× | ||
| 15 | Aldi | Shopping | 2.14× | ||
| 16 | LaSexta | Movies & TV | 2.02× | ||
| 17 | Caixabank | Business & Career | 1.99× | ||
| 18 | El País | News | 1.87× | ||
| 19 | IBEX 35 | Business & Career | 1.80× | ||
| 20 | Spanish language | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.39× | |
| Sustainability | BALANCE | 1.96× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for eldiario.es. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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