A data profile of the people who buy, follow and care about Messina in Italy — modelled from more than twelve digital signal sources. Messina has an estimated audience of 3,753,719 people in Italy.
The average Messina fan in Italy is 41.6 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lombardy, Lazio.
Top brand affinities include Online newspaper, Nonprofit organization, Tradition, with strongest over-indexing on Online newspaper (3.78× the country average).
Demographically, the Messina audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Messina fan in Italy is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Messina profile in Italy.
51.2% are female, 48.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.6 |
| Estimated audience size | 3,753,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Messina audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 79.4% |
| United States | 4.4% |
| Germany | 2.2% |
Where the Messina audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2.5M | 7.35× | |
| 02 | Calabria | ~300K | 2.29× | |
| 03 | Lazio | ~500K | 0.99× | |
| 04 | Puglia | ~200K | 0.84× | |
| 05 | Lombardy | ~500K | 0.83× | |
| 06 | Campania | ~300K | 0.79× | |
| 07 | Basilicata | ~20K | 0.72× | |
| 08 | Aosta Valley | ~7K | 0.68× | |
| 09 | Molise | ~10K | 0.62× | |
| 10 | Emilia-Romagna | ~200K | 0.58× | |
| 11 | Piedmont | ~200K | 0.58× | |
| 12 | Liguria | ~60K | 0.57× | |
| 13 | Tuscany | ~100K | 0.56× | |
| 14 | Abruzzo | ~50K | 0.56× | |
| 15 | Marche | ~50K | 0.54× | |
| 16 | Veneto | ~200K | 0.53× | |
| 17 | Sardinia | ~60K | 0.53× | |
| 18 | Umbria | ~30K | 0.53× | |
| 19 | Trentino-Alto Adige/Südtirol | ~40K | 0.52× | |
| 20 | Friuli-Venezia Giulia | ~40K | 0.51× |
The strongest cross-interests of the Messina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 3.78× | ||
| 02 | Toyota Corolla | Cars & Mobility | 3.36× | ||
| 03 | Makita | Home & Garden | 2.43× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 05 | Private equity | Business & Career | 1.91× | ||
| 06 | Phil Collins | Music & Radio | 1.84× | ||
| 07 | Traditional medicine | Health | 1.77× | ||
| 08 | Nonprofit organization | Politics & Society | 1.75× | ||
| 09 | Art Deco | Arts & Culture | 1.75× | ||
| 10 | Stadium | Sports | 1.69× | ||
| 11 | La7 | Movies & TV | 1.67× | ||
| 12 | Dishwasher | Home & Garden | 1.65× | ||
| 13 | Internet service provider | Technology & Electronics | 1.63× | ||
| 14 | Tradition | Politics & Society | 1.57× | ||
| 15 | Essential oil | Home & Garden | 1.57× | ||
| 16 | Air pollution | Health | 1.57× | ||
| 17 | Snack food | Food & Beverages | 1.56× | ||
| 18 | Charitable organization | Politics & Society | 1.54× | ||
| 19 | Credit (finance) | Business & Career | 1.54× | ||
| 20 | Udinese Calcio | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.54× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Sports Activity | POWER | 0.60× | |
| Risk Appetite | THRILL | 0.62× |
Messina has an estimated audience of 3,753,719 people in Italy, concentrated in Sicilia and Lombardy.
51.2% of Messina fans are female, 48.8% are male, with an average age of 41.6 years.
Messina fans show strongest brand affinity for Online newspaper (3.78×), Nonprofit organization (1.75×), and Tradition (1.57×) over the country average.
Messina fans in Italy are most concentrated in Sicilia (reach ~2.5M), Lombardy (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Messina itself, the audience over-indexes on Nonprofit organization (1.75×), Tradition (1.57×), Charitable organization (1.54×), and Snack food (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Messina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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