A data profile of the people who buy, follow and care about Social relation in Italy — modelled from more than twelve digital signal sources. Social relation has an estimated audience of 7,414,761 people in Italy.
Social relation has an estimated audience of 7,414,761 people in Italy. 44.5% are female, 55.5% are male, average age 42.5. Top brand affinities: SuperEnalotto, Wikipedia, Satire, WhatsApp, Genetics.
Top brand affinities include SuperEnalotto, Wikipedia, Satire, with strongest over-indexing on SuperEnalotto (4.89× the country average).
Demographically, the Social relation audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Social relation fan in Italy is more male, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Social relation profile in Italy.
44.5% are female, 55.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.5 |
| Estimated audience size | 7,414,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Social relation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 14.6% |
| Brazil | 4.9% |
The strongest cross-interests of the Social relation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 4.89× | ||
| 02 | Andrea Bocelli | Music & Radio | 4.81× | ||
| 03 | Wikipedia | Internet & Social Media | 4.79× | ||
| 04 | Improvisation | Music & Radio | 4.22× | ||
| 05 | New Testament | Politics & Society | 4.17× | ||
| 06 | Satire | Literature | 3.87× | ||
| 07 | General practitioner | Health | 2.62× | ||
| 08 | Doctor of Medicine | Business & Career | 2.61× | ||
| 09 | Mediaset | Technology & Electronics | 2.56× | ||
| 10 | Genetics | Kids & Family | 2.46× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.06× | ||
| 12 | Political science | Business & Career | 2.05× | ||
| 13 | Singer-songwriter | Music & Radio | 2.01× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.83× | ||
| 15 | Champagne | Food & Beverages | 1.80× | ||
| 16 | Volunteering | Politics & Society | 1.76× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Milk | Food & Beverages | 1.61× | ||
| 19 | Politics | Politics & Society | 1.56× | ||
| 20 | Financial services | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Patriotism | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Social relation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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