Social relation Audience in United States

Social relation logo

Social relation has an estimated audience of 10,173,013 people in United States. 57.4% are female, 42.6% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, The Historian.

The average Social relation fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Social relation audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Social relation fans

Demographic split for Social relation audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.1
Estimated audience size10,173,013

Audience persona

The typical Social relation fan in United States is more female, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Social relation in United States
RegionReachAffinity
California1,334,1081.19×
Texas682,3390.78×
New York510,8050.9×
Florida500,2380.73×
Illinois273,1580.81×
North Carolina256,0040.84×
Pennsylvania238,2810.7×
Georgia222,1870.71×
New Jersey180,2460.7×
Michigan170,5320.64×
Ohio167,3210.53×
Arizona167,1520.8×
Virginia167,0670.67×
Massachusetts160,4620.8×
Washington156,6380.77×
Maryland140,9320.81×
Indiana116,1500.62×
Missouri112,4870.69×
Wisconsin102,5630.67×
Tennessee102,2810.5×
Colorado98,4750.61×
Alabama98,0260.69×
Louisiana95,2790.73×
Oregon91,9370.79×
Mississippi84,6011.01×
Minnesota84,5870.58×
South Carolina83,8880.55×
Connecticut82,5230.81×
Kentucky77,1590.6×
Oklahoma73,5010.65×
West Virginia69,8421.47×
Utah65,7990.72×
Arkansas60,1260.72×
Hawaii57,5031.31×
Iowa57,1600.68×
Kansas55,9090.7×
Nevada55,8760.57×
Alaska55,7572.56×
Idaho51,5961.01×
Montana48,6061.72×
New Mexico48,5830.95×
South Dakota47,9762.04×
North Dakota46,7132.24×
New Hampshire46,0381.15×
Wyoming45,1983×
Nebraska45,0810.88×
Rhode Island44,4551.37×
Maine44,4281.22×
Vermont43,7242.45×
Delaware39,8111.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social relation audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.21×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
3D printing2.27×Technology & Electronics
Israel1.87×Travel & Leisure
Urban Outfitters1.57×Shopping
Nationality1.78×Politics & Society
Eurail16.57×Cars & Mobility
Wikia2.07×Internet & Social Media
Parral, Chihuahua8.99×Travel & Leisure
Kendra Scott1.62×Fashion & Accessoires
Goop2.79×Internet & Social Media
Home staging2.69×Home & Garden
Cam Ward1.79×Sports
Winemaking2.07×Food & Beverages
Urban horticulture1.62×Home & Garden
Vocal harmony2×Music & Radio
Morphine (band)3.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social relation audience
TraitClusterScore
Risk AppetiteTHRILL1.56
PatriotismCONSERVATISM1.54
IndividualismJOY1.53
SpiritualityBALANCE1.39
Urban LifestyleOPEN1.34
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Social relation
CountryShare
United States20.0%
Italy14.6%
Brazil4.9%

See Social relation audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Social relation have in United States?

Social relation has an estimated audience of 10,173,013 people in United States, concentrated in California and Texas.

What is the gender split and age of Social relation fans?

57.4% of Social relation fans are female, 42.6% are male, with an average age of 40.1 years.

Which brands do Social relation fans like most?

Social relation fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.21×), and Mathcore (18.06×) over the country average.

Where do Social relation fans live in United States?

Social relation fans in United States are most concentrated in California (reach 1,334,108), Texas (reach 682,339), and New York (reach 510,805). These three regions account for the largest share of the active audience.

What other brands do Social relation fans also like?

Beyond Social relation itself, the audience over-indexes on Lulu 黃路梓茵 (6.21×), Mathcore (18.06×), Google Home (11.63×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social relation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.