A data profile of the people who buy, follow and care about Social relation in United States — modelled from more than twelve digital signal sources. Social relation has an estimated audience of 10,173,013 people in United States.
The average Social relation fan in United States is 40.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Chuck Norris, Genetics, Web server, with strongest over-indexing on Chuck Norris (3.09× the country average).
Demographically, the Social relation audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Social relation fan in United States is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.
The key figures that characterise the Social relation profile in United States.
57.4% are female, 42.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 10,173,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Social relation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~30K | 1.27× | |
| 02 | Vermont | ~20K | 1.27× | |
| 03 | North Dakota | ~30K | 1.26× | |
| 04 | South Dakota | ~30K | 1.15× | |
| 05 | Montana | ~30K | 1.11× | |
| 06 | Rhode Island | ~40K | 1.10× | |
| 07 | Delaware | ~30K | 1.10× | |
| 08 | West Virginia | ~50K | 1.09× | |
| 09 | Hawaii | ~50K | 1.07× | |
| 10 | Maine | ~40K | 1.07× | |
| 11 | California | ~1M | 1.05× | |
| 12 | New Hampshire | ~40K | 1.05× | |
| 13 | Idaho | ~50K | 1.02× | |
| 14 | Mississippi | ~80K | 1.01× | |
| 15 | Nebraska | ~50K | 1.01× | |
| 16 | New Mexico | ~50K | 1.00× | |
| 17 | Washington, District of Columbia | ~30K | 1.00× | |
| 18 | Arkansas | ~80K | 0.95× | |
| 19 | Connecticut | ~100K | 0.94× | |
| 20 | Utah | ~90K | 0.94× | |
| 21 | Iowa | ~80K | 0.94× | |
| 22 | Kansas | ~80K | 0.94× | |
| 23 | Louisiana | ~100K | 0.93× | |
| 24 | Florida | ~600K | 0.92× | |
| 25 | Oregon | ~100K | 0.92× | |
| 26 | Oklahoma | ~100K | 0.92× | |
| 27 | Nevada | ~90K | 0.92× | |
| 28 | Alabama | ~100K | 0.91× | |
| 29 | Kentucky | ~100K | 0.91× | |
| 30 | Wisconsin | ~100K | 0.90× | |
| 31 | Virginia | ~200K | 0.89× | |
| 32 | Massachusetts | ~200K | 0.89× | |
| 33 | Maryland | ~200K | 0.89× | |
| 34 | Missouri | ~100K | 0.88× | |
| 35 | South Carolina | ~100K | 0.88× | |
| 36 | North Carolina | ~300K | 0.87× | |
| 37 | Arizona | ~200K | 0.87× | |
| 38 | Indiana | ~200K | 0.87× | |
| 39 | Minnesota | ~100K | 0.87× | |
| 40 | Washington | ~200K | 0.86× | |
| 41 | New York | ~500K | 0.85× | |
| 42 | Georgia | ~300K | 0.85× | |
| 43 | Tennessee | ~200K | 0.85× | |
| 44 | Colorado | ~100K | 0.85× | |
| 45 | Pennsylvania | ~300K | 0.84× | |
| 46 | Illinois | ~300K | 0.84× | |
| 47 | Michigan | ~200K | 0.84× | |
| 48 | New Jersey | ~200K | 0.84× | |
| 49 | Texas | ~700K | 0.82× | |
| 50 | Ohio | ~200K | 0.79× |
The strongest cross-interests of the Social relation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cougar | Kids & Family | 6.21× | ||
| 02 | I, Robot (film) | Movies & TV | 6.21× | ||
| 03 | Web server | Technology & Electronics | 3.55× | ||
| 04 | Chuck Norris | Movies & TV | 3.09× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.82× | ||
| 06 | City Bank | Business & Career | 2.41× | ||
| 07 | Virtual reality | Technology & Electronics | 2.18× | ||
| 08 | Britney Spears | Music & Radio | 2.10× | ||
| 09 | Real property | Home & Garden | 2.08× | ||
| 10 | Rail transport | Travel & Leisure | 2.05× | ||
| 11 | Bath and Bodyworks | Shopping | 2.05× | ||
| 12 | Genetics | Kids & Family | 2.01× | ||
| 13 | Microwave oven | Home & Garden | 1.98× | ||
| 14 | CarGurus | Cars & Mobility | 1.73× | ||
| 15 | Subscription business model | Shopping | 1.70× | ||
| 16 | Radio | Technology & Electronics | 1.64× | ||
| 17 | Pizza Hut | Food & Beverages | 1.57× | ||
| 18 | Five Below | Shopping | 1.57× | ||
| 19 | Ace Hardware | Home & Garden | 1.56× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Individualism | JOY | 1.50× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.81× |
Social relation has an estimated audience of 10,173,013 people in United States, concentrated in California and Texas.
57.4% of Social relation fans are female, 42.6% are male, with an average age of 40.1 years.
Social relation fans show strongest brand affinity for Chuck Norris (3.09×), Genetics (2.01×), and Web server (3.55×) over the country average.
Social relation fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Social relation itself, the audience over-indexes on Genetics (2.01×), Web server (3.55×), Real property (2.08×), and Pizza Hut (1.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Social relation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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