Social relation Audience in Germany
Social relation has an estimated audience of 1,089,945 people in Germany. 48.3% are female, 51.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, Western Union, Tagesschau, Country rap.
The average Social relation fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Social relation audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Social relation fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.3 |
| Estimated audience size | 1,089,945 |
Audience persona
The typical Social relation fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,706 | 0.68× |
| Bayern | 119,250 | 0.68× |
| Baden-Württemberg | 107,579 | 0.72× |
| Niedersachsen | 71,337 | 0.67× |
| Sachsen | 68,453 | 1.28× |
| Hessen | 50,686 | 0.61× |
| Berlin | 45,742 | 0.94× |
| Rheinland-Pfalz | 38,929 | 0.71× |
| Brandenburg | 36,928 | 1.09× |
| Sachsen-Anhalt | 35,604 | 1.26× |
| Thüringen | 26,186 | 0.94× |
| Bremen | 24,002 | 2.57× |
| Mecklenburg-Vorpommern | 22,367 | 1.07× |
| Saarland | 22,235 | 1.66× |
| Hamburg | 16,912 | 0.69× |
| Schleswig-Holstein | 15,976 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| Western Union | 7.58× | Business & Career |
| Tagesschau | 2.81× | Movies & TV |
| Country rap | 7.46× | Music & Radio |
| Real property | 5.14× | Home & Garden |
| Italo disco | 9.38× | Music & Radio |
| German television comedy | 6.1× | Movies & TV |
| Pets | 1.8× | Pets & Animals |
| Allgäu | 5.8× | Travel & Leisure |
| Ryanair | 2.17× | Travel & Leisure |
| Automobiles | 1.7× | Cars & Mobility |
| Lake Constance | 6.7× | Travel & Leisure |
| Pillow | 3.74× | Home & Garden |
| Firefox | 4.96× | Internet & Social Media |
| Public administration | 6.67× | Business & Career |
| Headphones | 4.01× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
| Netto Marken-Discount | 1.65× | Shopping |
| University | 2.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.48 |
| Mindfulness | BALANCE | 1.36 |
| Convenience Orientation | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 14.6% |
| Brazil | 4.9% |
See Social relation audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social relation have in Germany?
Social relation has an estimated audience of 1,089,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social relation fans?
48.3% of Social relation fans are female, 51.7% are male, with an average age of 41.3 years.
Which brands do Social relation fans like most?
Social relation fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and Western Union (7.58×) over the country average.
Where do Social relation fans live in Germany?
Social relation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,706), Bayern (reach 119,250), and Baden-Württemberg (reach 107,579). These three regions account for the largest share of the active audience.
What other brands do Social relation fans also like?
Beyond Social relation itself, the audience over-indexes on Satire (8.81×), Western Union (7.58×), Tagesschau (2.81×), and Country rap (7.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social relation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.