Top 63 Lifestyle clusters in United Kingdom

How to read this list

Rank

Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
26	Beverages	27M	3.9%	43.0	59.8%	Lifestyle cluster
27	Entertainment	27M	3.6%	42.7	54.6%	Lifestyle cluster
28	Computers	27M	3.8%	42.6	52.7%	Lifestyle cluster
29	Hobbies and activities	27M	4.3%	40.6	55.2%	Lifestyle cluster
30	Current events	26M	4.5%	45.9	55.5%	Lifestyle cluster
31	Shoes	26M	4.3%	43.3	63.4%	Lifestyle cluster
32	Culture	26M	4.2%	43.4	58.7%	Lifestyle cluster
33	Alcoholic beverages	25M	4.8%	44.3	57.1%	Lifestyle cluster
34	TV	25M	4.0%	—	—	Lifestyle cluster
35	Furniture	25M	5.0%	45.7	63.6%	Lifestyle cluster
36	Nature	24M	4.5%	45.1	60.2%	Lifestyle cluster
37	Social network	24M	4.0%	43.1	56.9%	Lifestyle cluster
38	Luxury goods	24M	4.4%	43.2	62.8%	Lifestyle cluster
39	Social media	24M	4.4%	43.7	55.6%	Lifestyle cluster
40	Jewelry	24M	4.5%	43.7	66.2%	Lifestyle cluster
41	Software	23M	4.0%	43.7	54.4%	Lifestyle cluster
42	Mobile phones	23M	3.9%	43.6	54.2%	Lifestyle cluster
43	Home improvement	23M	4.8%	46.2	58.9%	Lifestyle cluster
44	Cuisine	22M	3.6%	43.1	60.4%	Lifestyle cluster
45	Televisions	21M	3.7%	41.7	53.9%	Lifestyle cluster
46	Automobiles	21M	3.8%	43.4	45.8%	Lifestyle cluster
47	Smartphones	20M	3.9%	44.2	53.3%	Lifestyle cluster
48	Do it yourself (DIY)	20M	4.9%	46.3	58.6%	Lifestyle cluster
49	Mobile app	20M	4.2%	44.2	56.1%	Lifestyle cluster
50	Women's clothing	20M	3.9%	43.0	77.8%	Lifestyle cluster

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 63 list compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lifestyle cluster in United Kingdom?

Food and drink currently leads with an estimated audience of 40M people in United Kingdom.

Other top lists in United Kingdom

Generative AIs Politics & Society Fashion photographers Internet & Social Media Internet service providers Currencies Tech trends Series NWSL Fashion editors