A data profile of the people who buy, follow and care about Plant morphology in United Kingdom — modelled from more than twelve digital signal sources. Plant morphology has an estimated audience of 3,137,329 people in United Kingdom.
The average Plant morphology fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (4.05× the country average).
Demographically, the Plant morphology audience skews more female with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plant morphology fan in United Kingdom is more female, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Plant morphology profile in United Kingdom.
74.1% are female, 25.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 41.9 |
| Estimated audience size | 3,137,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Plant morphology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.3% |
| Italy | 7.7% |
| Mexico | 6.7% |
Where the Plant morphology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.08× | |
| 02 | North East | ~100K | 1.08× | |
| 03 | South West | ~300K | 1.02× | |
| 04 | East of England | ~300K | 1.01× | |
| 05 | South East | ~400K | 0.99× | |
| 06 | Scotland | ~300K | 0.99× | |
| 07 | East Midlands | ~200K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | Yorkshire and the Humber | ~200K | 0.98× | |
| 10 | North West | ~300K | 0.96× | |
| 11 | West Midlands | ~100K | 0.96× | |
| 12 | England | ~2M | 0.77× |
The strongest cross-interests of the Plant morphology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.58× | ||
| 02 | War film | Movies & TV | 4.19× | ||
| 03 | Wikipedia | Internet & Social Media | 4.05× | ||
| 04 | Adoption | Kids & Family | 3.57× | ||
| 05 | Forestry | Home & Garden | 3.44× | ||
| 06 | Fish and chips | Food & Beverages | 3.15× | ||
| 07 | Hot tub | Home & Garden | 3.02× | ||
| 08 | Refrigerator | Home & Garden | 2.89× | ||
| 09 | Risk management | Business & Career | 2.84× | ||
| 10 | Mobile home | Cars & Mobility | 2.76× | ||
| 11 | Satire | Literature | 2.74× | ||
| 12 | Mother's Day | Kids & Family | 2.63× | ||
| 13 | Hobby | Home & Garden | 2.60× | ||
| 14 | Kitchen | Home & Garden | 1.88× | ||
| 15 | Aldi | Shopping | 1.83× | ||
| 16 | Distilled beverage | Food & Beverages | 1.82× | ||
| 17 | Politics | Politics & Society | 1.79× | ||
| 18 | Weddings | Kids & Family | 1.76× | ||
| 19 | Internet & Social Media | 1.69× | |||
| 20 | Flower | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.41× | |
| Design Affinity | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.95× |
Plant morphology has an estimated audience of 3,137,329 people in United Kingdom, concentrated in England and South East.
74.1% of Plant morphology fans are female, 25.9% are male, with an average age of 41.9 years.
Plant morphology fans show strongest brand affinity for Wikipedia (4.05×), Hobby (2.6×), and Refrigerator (2.89×) over the country average.
Plant morphology fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plant morphology itself, the audience over-indexes on Hobby (2.6×), Refrigerator (2.89×), Kitchen (1.88×), and Aldi (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plant morphology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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