Rascasse Audience Intelligence

Plant morphology Audience in Germany

A data profile of the people who buy, follow and care about Plant morphology in Germany — modelled from more than twelve digital signal sources. Plant morphology has an estimated audience of 872,752 people in Germany.

#199among Field of study in Germany#3426among Topic in Germany#469in Home & Garden

The average Plant morphology fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Ronaldinho, Houseplant, with strongest over-indexing on Ornamental plant (11.71× the country average).

Demographically, the Plant morphology audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Plant morphology fan in Germany is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant morphology profile in Germany.

Audience size
873K
in Germany
Gender
57.6%♀
42.4% male
Age
37.8
average years
Country rank
#7335
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plant morphology fans

57.6% are female, 42.4% are male, average age 37.8.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Plant morphology audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age37.8
Estimated audience size872,752
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Plant morphology audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Plant morphology audience comes from Germany.

Worldwide audience distribution share by country for Plant morphology
CountryShare
United States23.3%
Italy7.7%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant morphology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plant morphology fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.26×
02Thüringen~30K1.19×
03Sachsen-Anhalt~30K1.17×
04Brandenburg~30K1.08×
05Hamburg~20K1.05×
06Rheinland-Pfalz~40K0.98×
07Sachsen~40K0.97×
08Berlin~40K0.93×
09Niedersachsen~80K0.90×
10Hessen~60K0.90×
11Baden-Württemberg~100K0.88×
12Bayern~100K0.87×
13Nordrhein-Westfalen~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Plant morphology, Germany
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant morphology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant morphology audience
#·InterestCategoryAffinity×
01CifHome & Garden36.81×
02Christopher WalkenMovies & TV20.00×
03Cruzeiro Esporte ClubeSports20.00×
04RonaldinhoSports19.87×
05Margaret AtwoodLiterature19.47×
06Ornamental plantHome & Garden11.71×
07Ric FlairSports10.40×
08StonemasonryHome & Garden9.42×
09HouseplantHome & Garden7.35×
10James FrancoMovies & TV7.22×
11Eyes Wide ShutMovies & TV6.86×
12GreenhouseHome & Garden5.77×
13FloristryHome & Garden4.65×
14Arnold SchwarzeneggerMovies & TV4.17×
15Tour de FranceSports3.24×
16FressnapfShopping2.43×
17Müller (company)Food & Beverages1.92×
18RyanairTravel & Leisure1.88×
19FlowerHome & Garden1.76×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant morphology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plant morphology audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
IndulgenceJOY1.78×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plant morphology audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Luxury OrientationPREMIUM0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plant morphology have in Germany?

Plant morphology has an estimated audience of 872,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plant morphology fans?

57.6% of Plant morphology fans are female, 42.4% are male, with an average age of 37.8 years.

03

Which brands do Plant morphology fans like most?

Plant morphology fans show strongest brand affinity for Ornamental plant (11.71×), Ronaldinho (19.87×), and Houseplant (7.35×) over the country average.

04

Where do Plant morphology fans live in Germany?

Plant morphology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Plant morphology fans also like?

Beyond Plant morphology itself, the audience over-indexes on Ronaldinho (19.87×), Houseplant (7.35×), Christopher Walken (20×), and Cif (36.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Plant morphology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plant morphology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →