Christian McCaffrey Audience in United States

Christian McCaffrey has an estimated audience of 5,915,654 people in United States. 43.1% are female, 56.9% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google Maps, Aaron Rodgers, Capital One, Indeed.com.

The average Christian McCaffrey fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google Maps, Aaron Rodgers, with strongest over-indexing on Finnair (227.28× the country average). Demographically, the Christian McCaffrey audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Christian McCaffrey fans

Demographic split for Christian McCaffrey audience in United States
MetricValue
Female43.1%
Male56.9%
Average age36.0
Estimated audience size5,915,654

Audience persona

The typical Christian McCaffrey fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Christian McCaffrey in United States
RegionReachAffinity
California829,9961.28×
Texas454,3360.89×
Florida313,7680.78×
New York307,5540.93×
Pennsylvania237,8371.19×
North Carolina221,5771.24×
Illinois214,2211.09×
Ohio194,1311.07×
Arizona178,7721.48×
New Jersey165,0371.1×
Michigan161,6831.05×
Virginia143,4271×
Colorado140,9741.51×
Georgia136,3290.75×
Massachusetts129,6651.11×
Washington113,9910.96×
Tennessee104,4610.88×
Minnesota102,8811.21×
Maryland100,8680.99×
Missouri98,3561.03×
Indiana97,5840.9×
Wisconsin96,1521.08×
Alabama90,3811.09×
South Carolina88,8721×
Louisiana72,2550.95×
Kentucky66,6410.9×
Connecticut64,0751.08×
Iowa62,7611.29×
Nevada58,9451.03×
Oregon57,6140.85×
Kansas51,9071.11×
Oklahoma51,8210.79×
Utah47,2100.89×
Arkansas36,3440.75×
Mississippi34,2580.7×
Nebraska29,2430.99×
Idaho29,1930.98×
Rhode Island28,2911.5×
Hawaii25,3121×
New Mexico24,8300.84×
West Virginia21,8200.79×
New Hampshire20,7760.89×
Washington, District of Columbia17,1250.96×
Maine16,3460.77×
Montana14,9050.91×
Delaware14,8160.91×
South Dakota14,4601.06×
North Dakota13,2071.09×
Alaska10,6950.85×
Wyoming7,6190.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian McCaffrey audience
BrandAffinityCategory
Finnair227.28×Travel & Leisure
Google Maps9.35×Internet & Social Media
Aaron Rodgers14.36×Sports
Capital One8.2×Business & Career
Indeed.com8.24×Business & Career
Google News11.12×News
AccuWeather10.43×Home & Garden
CarGurus8.94×Cars & Mobility
Enterprise Rent-A-Car8.72×Cars & Mobility
Circle K8.77×Shopping
StubHub11.23×Travel & Leisure
Beetlejuice5.26×Movies & TV
Bruce Willis7.49×Movies & TV
ICloud9.15×Technology & Electronics
DeviantArt6.71×Internet & Social Media
Clint Eastwood8.44×Movies & TV
DocuSign10.77×Technology & Electronics
Khan Academy7.62×Business & Career
Diane Keaton5.51×Movies & TV
DuckDuckGo7.98×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian McCaffrey audience
TraitClusterScore
Risk AppetiteTHRILL1.62
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.06
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Christian McCaffrey
CountryShare
United States88.2%
Canada3.6%
Mexico1.5%

See Christian McCaffrey audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Christian McCaffrey have in United States?

Christian McCaffrey has an estimated audience of 5,915,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Christian McCaffrey fans?

43.1% of Christian McCaffrey fans are female, 56.9% are male, with an average age of 36.0 years.

Which brands do Christian McCaffrey fans like most?

Christian McCaffrey fans show strongest brand affinity for Finnair (227.28×), Google Maps (9.35×), and Aaron Rodgers (14.36×) over the country average.

Where do Christian McCaffrey fans live in United States?

Christian McCaffrey fans in United States are most concentrated in California (reach 829,996), Texas (reach 454,336), and Florida (reach 313,768). These three regions account for the largest share of the active audience.

What other brands do Christian McCaffrey fans also like?

Beyond Christian McCaffrey itself, the audience over-indexes on Google Maps (9.35×), Aaron Rodgers (14.36×), Capital One (8.2×), and Indeed.com (8.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian McCaffrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.