Rascasse Audience Intelligence

Christian McCaffrey Audience in United States

A data profile of the people who buy, follow and care about Christian McCaffrey in United States — modelled from more than twelve digital signal sources. Christian McCaffrey has an estimated audience of 5,896,095 people in United States.

#75among American football in United States#536among Person in United States#489in Sports

The average Christian McCaffrey fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drag racing, San Francisco 49ers, Aaron Rodgers, with strongest over-indexing on Drag racing (6.67× the country average).

Demographically, the Christian McCaffrey audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christian McCaffrey fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Drag racing.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christian McCaffrey profile in United States.

Audience size
5.9M
in United States
Gender
33.2%♀
66.8% male
Age
35.9
average years
Country rank
#5789
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christian McCaffrey fans

33.2% are female, 66.8% are male, average age 35.9.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Christian McCaffrey audience in United States
MetricValue
Female33.2%
Male66.8%
Average age35.9
Estimated audience size5,896,095
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Christian McCaffrey audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

87.7%

of the worldwide Christian McCaffrey audience comes from United States.

Worldwide audience distribution share by country for Christian McCaffrey
CountryShare
United States87.7%
Canada3.6%
Mexico1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christian McCaffrey audience in United States is strongest.

Fig. 05

Top regions by affinity

Christian McCaffrey fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K1.47×
02Rhode Island~30K1.43×
03Iowa~70K1.34×
04Arizona~200K1.31×
05California~800K1.27×
06North Carolina~200K1.20×
07Pennsylvania~200K1.16×
08Minnesota~100K1.12×
09North Dakota~10K1.10×
10South Dakota~20K1.09×
11Illinois~200K1.08×
12Massachusetts~100K1.08×
13Connecticut~60K1.08×
14Kansas~50K1.08×
15Idaho~30K1.08×
16New Jersey~200K1.07×
17Nevada~60K1.07×
18Hawaii~30K1.06×
19Wisconsin~90K1.05×
20Ohio~200K1.03×
21Missouri~100K1.03×
22Maryland~100K1.02×
23Nebraska~30K1.02×
24Montana~20K1.02×
25Washington~100K1.01×
26Michigan~200K1.00×
27South Carolina~90K1.00×
28Delaware~20K0.99×
29Alabama~80K0.98×
30Louisiana~70K0.98×
31Virginia~100K0.97×
32Washington, District of Columbia~20K0.95×
33Wyoming~8K0.95×
34New Hampshire~20K0.93×
35Kentucky~70K0.91×
36Utah~50K0.90×
37Tennessee~100K0.89×
38Oregon~60K0.89×
39Indiana~100K0.88×
40New York~300K0.87×
41New Mexico~30K0.86×
42Texas~400K0.85×
43West Virginia~20K0.85×
44Alaska~10K0.84×
45Florida~300K0.81×
46Maine~20K0.81×
47Mississippi~40K0.78×
48Oklahoma~50K0.77×
49Arkansas~40K0.77×
50Georgia~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Christian McCaffrey, United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christian McCaffrey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christian McCaffrey audience
#·InterestCategoryAffinity×
01Eli ManningSports8.02×
02Russell WilsonSports6.89×
03Drag racingCars & Mobility6.67×
04San Francisco 49ersSports6.59×
05Aaron RodgersSports6.06×
06Dak PrescottSports5.16×
07Mila KunisMovies & TV5.05×
08Los Angeles RamsSports3.10×
09Seattle SeahawksSports3.00×
10Tampa Bay BuccaneersSports2.99×
11Miami DolphinsSports2.78×
12Buffalo BillsSports2.69×
13Green Bay PackersSports2.38×
14Philadelphia EaglesSports2.37×
15Pittsburgh SteelersSports2.35×
16Super BowlSports2.02×
17Los Angeles LakersSports2.01×
18Mixed martial artsSports1.94×
19NBASports1.51×
20NFLSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christian McCaffrey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christian McCaffrey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Career OrientationPOWER1.29×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christian McCaffrey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
MindfulnessBALANCE0.81×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christian McCaffrey have in United States?

Christian McCaffrey has an estimated audience of 5,896,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christian McCaffrey fans?

33.2% of Christian McCaffrey fans are female, 66.8% are male, with an average age of 35.9 years.

03

Which brands do Christian McCaffrey fans like most?

Christian McCaffrey fans show strongest brand affinity for Drag racing (6.67×), San Francisco 49ers (6.59×), and Aaron Rodgers (6.06×) over the country average.

04

Where do Christian McCaffrey fans live in United States?

Christian McCaffrey fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Christian McCaffrey fans also like?

Beyond Christian McCaffrey itself, the audience over-indexes on San Francisco 49ers (6.59×), Aaron Rodgers (6.06×), Russell Wilson (6.89×), and NFL (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Christian McCaffrey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian McCaffrey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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