Borderlands 2 Audience in United States

Borderlands 2 logo

Borderlands 2 has an estimated audience of 438,808 people in United States. 9.5% are female, 90.5% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: ENA (Emergency Nurses Association), Dog breed, Combat sport, Home construction, Pot roast.

The average Borderlands 2 fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ENA (Emergency Nurses Association), Dog breed, Combat sport, with strongest over-indexing on ENA (Emergency Nurses Association) (32.13× the country average). Demographically, the Borderlands 2 audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Borderlands 2 fans

Demographic split for Borderlands 2 audience in United States
MetricValue
Female9.5%
Male90.5%
Average age29.1
Estimated audience size438,808

Audience persona

The typical Borderlands 2 fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ENA (Emergency Nurses Association).

Top regions in United States

Top regions ranked by reach for Borderlands 2 in United States
RegionReachAffinity
California47,4480.98×
Texas34,2490.91×
Florida24,5350.83×
New York18,3090.75×
Ohio14,3491.06×
Illinois13,6070.93×
Pennsylvania13,3130.9×
North Carolina12,5130.95×
Washington12,0661.37×
Georgia11,6340.86×
Michigan11,5831.01×
Arizona10,2071.14×
Virginia10,2040.95×
Indiana9,6211.2×
Tennessee8,6980.99×
Missouri8,5141.2×
New Jersey8,4310.76×
Colorado7,3361.06×
Massachusetts7,2000.83×
Oregon6,8161.36×
Wisconsin6,6891.01×
Maryland6,5390.87×
Oklahoma6,5181.34×
Minnesota6,1410.98×
Kentucky6,0481.1×
Alabama5,6630.92×
South Carolina5,2410.79×
Louisiana5,2190.92×
Arkansas5,1561.43×
Nevada4,5411.07×
Utah4,4991.14×
Kansas3,9351.14×
Iowa3,8791.07×
Connecticut3,5640.81×
Idaho3,2681.49×
Mississippi2,8690.79×
West Virginia2,2731.11×
Nebraska2,1530.98×
New Mexico2,0870.95×
New Hampshire1,7160.99×
Maine1,6341.04×
Hawaii1,5010.8×
Montana1,3501.11×
Rhode Island1,2130.87×
Alaska1,1681.24×
North Dakota8991×
South Dakota8650.85×
Delaware8340.69×
Washington, District of Columbia7910.6×
Vermont7560.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Borderlands 2 audience
BrandAffinityCategory
ENA (Emergency Nurses Association)32.13×Health
Dog breed1.62×Pets & Animals
Combat sport2.16×Sports
Home construction1.7×Home & Garden
Pot roast8.13×Food & Beverages
Zach Ertz5.55×Sports
3D printing1.73×Technology & Electronics
Atkins diet3.25×Health
Winemaking2.67×Food & Beverages
Chili con carne4.7×Food & Beverages
James Beard8.91×Literature
Eyelashes Regrow7.16×Beauty & Wellness
nbc chicago2.45×Movies & TV
IS (Infinite Stratos)1.69×Literature
Car Seat Headrest7.44×Music & Radio
Iowa Lottery4.38×Games
Chicago Stock Exchange11.64×Business & Career
Cultural studies4.64×Business & Career
ABC 7 Chicago1.56×Movies & TV
WESH1.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Borderlands 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Early Adopter MentalityPOWER1.88
ExtroversionTHRILL1.48
Family OrientationCONSERVATISM1.3
Social Media UsageJOY1.28
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Borderlands 2
CountryShare
United States40.7%
United Kingdom4.6%
Germany4.5%

See Borderlands 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Borderlands 2 have in United States?

Borderlands 2 has an estimated audience of 438,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Borderlands 2 fans?

9.5% of Borderlands 2 fans are female, 90.5% are male, with an average age of 29.1 years.

Which brands do Borderlands 2 fans like most?

Borderlands 2 fans show strongest brand affinity for ENA (Emergency Nurses Association) (32.13×), Dog breed (1.62×), and Combat sport (2.16×) over the country average.

Where do Borderlands 2 fans live in United States?

Borderlands 2 fans in United States are most concentrated in California (reach 47,448), Texas (reach 34,249), and Florida (reach 24,535). These three regions account for the largest share of the active audience.

What other brands do Borderlands 2 fans also like?

Beyond Borderlands 2 itself, the audience over-indexes on Dog breed (1.62×), Combat sport (2.16×), Home construction (1.7×), and Pot roast (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Borderlands 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.