Rascasse Audience Intelligence

Borderlands 2 Audience in United States

A data profile of the people who buy, follow and care about Borderlands 2 in United States — modelled from more than twelve digital signal sources. Borderlands 2 has an estimated audience of 434,890 people in United States.

#334among Video game in United States#558among Video / Board Game in United States#890in Games

The average Borderlands 2 fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Battlefield 4, Electronic Arts, with strongest over-indexing on Micro Center (114.47× the country average).

Demographically, the Borderlands 2 audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Borderlands 2 fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Borderlands 2 profile in United States.

Audience size
435K
in United States
Gender
9.5%♀
90.5% male
Age
29.1
average years
Country rank
#39699
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borderlands 2 fans

9.5% are female, 90.5% are male, average age 29.1.

Fig. 02

Gender split

9.5%
Female
90.5%
Male
Demographic split for Borderlands 2 audience in United States
MetricValue
Female9.5%
Male90.5%
Average age29.1
Estimated audience size434,890
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Borderlands 2 audience in United States
Age bracketShare%
16-1943%
20-2930%
30-3915%
40-497%
50+5%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Borderlands 2 audience comes from United States.

Worldwide audience distribution share by country for Borderlands 2
CountryShare
United States41.6%
United Kingdom4.6%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borderlands 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Borderlands 2 fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.38×
02Oregon~7K1.33×
03Washington~10K1.31×
04Arkansas~5K1.31×
05Oklahoma~6K1.29×
06Alaska~1K1.23×
07Missouri~8K1.20×
08West Virginia~2K1.15×
09Indiana~9K1.13×
10Montana~1K1.13×
11Kansas~4K1.12×
12Kentucky~6K1.09×
13Utah~4K1.09×
14North Dakota<1K1.09×
15Arizona~10K1.07×
16Iowa~4K1.07×
17Maine~2K1.06×
18Nevada~4K1.04×
19Ohio~10K1.03×
20New Mexico~2K1.03×
21Wisconsin~7K1.01×
22New Hampshire~2K1.01×
23Michigan~10K1.00×
24Colorado~7K1.00×
25Vermont<1K1.00×
26South Dakota~1K0.99×
27Nebraska~2K0.98×
28Tennessee~9K0.97×
29Minnesota~6K0.96×
30Alabama~6K0.94×
31Louisiana~5K0.94×
32California~40K0.93×
33Virginia~10K0.92×
34Rhode Island~1K0.92×
35Texas~30K0.90×
36Pennsylvania~10K0.90×
37North Carolina~10K0.90×
38Mississippi~3K0.88×
39Illinois~10K0.87×
40Georgia~10K0.86×
41Hawaii~2K0.86×
42Maryland~6K0.85×
43Connecticut~4K0.85×
44Delaware~1K0.83×
45Massachusetts~7K0.82×
46South Carolina~5K0.82×
47Florida~20K0.81×
48New Jersey~8K0.75×
49New York~20K0.71×
50Washington, District of Columbia<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Borderlands 2, United States
0.70×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Borderlands 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Borderlands 2 audience
#·InterestCategoryAffinity×
01Battlefield 4Games126.39×
02Micro CenterShopping114.47×
03HearthstoneGames51.03×
04Electronic ArtsGames48.28×
05The Salvation ArmyPolitics & Society32.08×
06Need for SpeedGames30.92×
07BloodborneGames20.68×
08Mario KartGames13.08×
09Action role-playing gameGames10.53×
10Magic: The GatheringGames10.18×
11The Lord of the RingsMovies & TV9.38×
12GameStopGames7.37×
13The Legend of ZeldaGames7.11×
14Massively multiplayer online gamesGames6.42×
15Collectible card gameGames6.04×
16Call of DutyGames6.01×
17PokémonGames5.45×
18Anime and manga fandomLiterature5.05×
19Mobile gameGames3.99×
20SupermanMovies & TV2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Borderlands 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Borderlands 2 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.02×
Family OrientationCONSERVATISM1.90×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Borderlands 2 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
Design AffinityPREMIUM0.55×
Quality AwarenessPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Borderlands 2 have in United States?

Borderlands 2 has an estimated audience of 434,890 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Borderlands 2 fans?

9.5% of Borderlands 2 fans are female, 90.5% are male, with an average age of 29.1 years.

03

Which brands do Borderlands 2 fans like most?

Borderlands 2 fans show strongest brand affinity for Micro Center (114.47×), Battlefield 4 (126.39×), and Electronic Arts (48.28×) over the country average.

04

Where do Borderlands 2 fans live in United States?

Borderlands 2 fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Borderlands 2 fans also like?

Beyond Borderlands 2 itself, the audience over-indexes on Battlefield 4 (126.39×), Electronic Arts (48.28×), The Salvation Army (32.08×), and Need for Speed (30.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Borderlands 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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