Borderlands 2 Audience in United States

Borderlands 2 has an estimated audience of 438,808 people in United States. 9.5% are female, 90.5% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Battlefield 4, Need for Speed, Hearthstone, Action role-playing game.

The average Borderlands 2 fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Battlefield 4, Need for Speed, with strongest over-indexing on Micro Center (110.96× the country average). Demographically, the Borderlands 2 audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Borderlands 2 fans

Demographic split for Borderlands 2 audience in United States
MetricValue
Female9.5%
Male90.5%
Average age29.1
Estimated audience size438,808

Audience persona

The typical Borderlands 2 fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Borderlands 2 in United States
RegionReachAffinity
California47,4480.98×
Texas34,2490.91×
Florida24,5350.83×
New York18,3090.75×
Ohio14,3491.06×
Illinois13,6070.93×
Pennsylvania13,3130.9×
North Carolina12,5130.95×
Washington12,0661.37×
Georgia11,6340.86×
Michigan11,5831.01×
Arizona10,2071.14×
Virginia10,2040.95×
Indiana9,6211.2×
Tennessee8,6980.99×
Missouri8,5141.2×
New Jersey8,4310.76×
Colorado7,3361.06×
Massachusetts7,2000.83×
Oregon6,8161.36×
Wisconsin6,6891.01×
Maryland6,5390.87×
Oklahoma6,5181.34×
Minnesota6,1410.98×
Kentucky6,0481.1×
Alabama5,6630.92×
South Carolina5,2410.79×
Louisiana5,2190.92×
Arkansas5,1561.43×
Nevada4,5411.07×
Utah4,4991.14×
Kansas3,9351.14×
Iowa3,8791.07×
Connecticut3,5640.81×
Idaho3,2681.49×
Mississippi2,8690.79×
West Virginia2,2731.11×
Nebraska2,1530.98×
New Mexico2,0870.95×
New Hampshire1,7160.99×
Maine1,6341.04×
Hawaii1,5010.8×
Montana1,3501.11×
Rhode Island1,2130.87×
Alaska1,1681.24×
North Dakota8991×
South Dakota8650.85×
Delaware8340.69×
Washington, District of Columbia7910.6×
Vermont7560.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Borderlands 2 audience
BrandAffinityCategory
Micro Center110.96×Shopping
Battlefield 4109.52×Games
Need for Speed32.13×Games
Hearthstone60.76×Games
Action role-playing game12.48×Games
Electronic Arts30.88×Games
The Salvation Army28.56×Politics & Society
GameStop6.84×Games
Call of Duty8.75×Games
Mario Kart19.33×Games
The Legend of Zelda10.83×Games
Magic: The Gathering11.73×Games
Superman2.59×Movies & TV
Anime and manga fandom5.85×Literature
Bloodborne23.64×Games
Mobile game3.94×Games
Grand Theft Auto V9.93×Games
Nico Rosberg48.85×Sports
Pokémon4.6×Games
Role-playing games4.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Borderlands 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Early Adopter MentalityPOWER1.88
ExtroversionTHRILL1.48
Family OrientationCONSERVATISM1.3
Social Media UsageJOY1.28
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Borderlands 2
CountryShare
United States40.7%
United Kingdom4.6%
Germany4.5%

See Borderlands 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Borderlands 2 have in United States?

Borderlands 2 has an estimated audience of 438,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Borderlands 2 fans?

9.5% of Borderlands 2 fans are female, 90.5% are male, with an average age of 29.1 years.

Which brands do Borderlands 2 fans like most?

Borderlands 2 fans show strongest brand affinity for Micro Center (110.96×), Battlefield 4 (109.52×), and Need for Speed (32.13×) over the country average.

Where do Borderlands 2 fans live in United States?

Borderlands 2 fans in United States are most concentrated in California (reach 47,448), Texas (reach 34,249), and Florida (reach 24,535). These three regions account for the largest share of the active audience.

What other brands do Borderlands 2 fans also like?

Beyond Borderlands 2 itself, the audience over-indexes on Battlefield 4 (109.52×), Need for Speed (32.13×), Hearthstone (60.76×), and Action role-playing game (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Borderlands 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.