Rascasse Audience Intelligence

Integrated circuit Audience in United States

A data profile of the people who buy, follow and care about Integrated circuit in United States — modelled from more than twelve digital signal sources. Integrated circuit has an estimated audience of 1,546,565 people in United States.

#7162among Topic in United States#600in Technology & Electronics

The average Integrated circuit fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Micro Center (40.03× the country average).

Demographically, the Integrated circuit audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Integrated circuit fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Integrated circuit profile in United States.

Audience size
1.5M
in United States
Gender
44.1%♀
55.9% male
Age
38.9
average years
Country rank
#17329
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Integrated circuit fans

44.1% are female, 55.9% are male, average age 38.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Integrated circuit audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.9
Estimated audience size1,546,565
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Integrated circuit audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Integrated circuit audience comes from United States.

Worldwide audience distribution share by country for Integrated circuit
CountryShare
United States12.1%
Brazil11.6%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Integrated circuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Integrated circuit fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.55×
02Oregon~30K1.55×
03Idaho~10K1.27×
04Washington~40K1.22×
05Virginia~50K1.19×
06Indiana~30K1.17×
07New Mexico~9K1.14×
08Montana~5K1.14×
09Texas~100K1.10×
10Utah~10K1.08×
11California~200K1.07×
12Massachusetts~30K1.07×
13South Dakota~4K1.05×
14South Carolina~20K1.04×
15Oklahoma~20K1.04×
16Ohio~50K1.03×
17Minnesota~20K1.03×
18Arkansas~10K1.02×
19New Hampshire~6K1.02×
20Alaska~3K1.02×
21Maryland~30K1.00×
22Colorado~20K1.00×
23Wisconsin~20K1.00×
24Iowa~10K1.00×
25West Virginia~7K1.00×
26North Dakota~3K1.00×
27Michigan~40K0.99×
28Missouri~20K0.99×
29Washington, District of Columbia~5K0.99×
30Pennsylvania~50K0.98×
31Maine~5K0.98×
32Illinois~50K0.97×
33Kentucky~20K0.97×
34Vermont~3K0.95×
35Hawaii~6K0.93×
36Alabama~20K0.92×
37Kansas~10K0.92×
38Nebraska~7K0.92×
39North Carolina~40K0.91×
40Tennessee~30K0.91×
41Florida~90K0.89×
42New York~80K0.89×
43Georgia~40K0.88×
44Rhode Island~4K0.88×
45Delaware~4K0.88×
46Connecticut~10K0.85×
47Mississippi~10K0.85×
48Nevada~10K0.84×
49Louisiana~20K0.80×
50New Jersey~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Integrated circuit, United States
0.79×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Integrated circuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Integrated circuit audience
#·InterestCategoryAffinity×
01Micro CenterShopping40.03×
02UniFiTechnology & Electronics13.32×
035GTechnology & Electronics5.58×
04Harbor Freight ToolsHome & Garden2.84×
05PoliticoPolitics & Society2.72×
06Sustainable energyHome & Garden2.69×
07Web serverTechnology & Electronics2.66×
083D printingTechnology & Electronics2.64×
09O'Reilly Auto PartsCars & Mobility2.61×
10Advance Auto PartsCars & Mobility2.50×
11AutoZoneCars & Mobility2.37×
12Solar panelHome & Garden2.27×
13Renewable energyBusiness & Career2.24×
14InnovationBusiness & Career1.95×
15MenardsHome & Garden1.89×
16Real propertyHome & Garden1.75×
17Solar energyHome & Garden1.74×
18The UPS StoreShopping1.60×
19FedExBusiness & Career1.57×
20PowerballGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Integrated circuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Integrated circuit audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.62×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Integrated circuit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Integrated circuit have in United States?

Integrated circuit has an estimated audience of 1,546,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Integrated circuit fans?

44.1% of Integrated circuit fans are female, 55.9% are male, with an average age of 38.9 years.

03

Which brands do Integrated circuit fans like most?

Integrated circuit fans show strongest brand affinity for Micro Center (40.03×), AutoZone (2.37×), and O'Reilly Auto Parts (2.61×) over the country average.

04

Where do Integrated circuit fans live in United States?

Integrated circuit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Integrated circuit fans also like?

Beyond Integrated circuit itself, the audience over-indexes on AutoZone (2.37×), O'Reilly Auto Parts (2.61×), Advance Auto Parts (2.5×), and 5G (5.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Integrated circuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Integrated circuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →