Overclocking Audience in United States
Overclocking has an estimated audience of 261,807 people in United States. 17.6% are female, 82.4% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, UniFi, Google Maps, Counter-Strike: Global Offensive, Indeed.com.
The average Overclocking fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, UniFi, Google Maps, with strongest over-indexing on Micro Center (105.4× the country average). Demographically, the Overclocking audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Overclocking fans
| Metric | Value |
|---|---|
| Female | 17.6% |
| Male | 82.4% |
| Average age | 28.6 |
| Estimated audience size | 261,807 |
Audience persona
The typical Overclocking fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,945 | 1.25× |
| Texas | 26,089 | 1.16× |
| Florida | 20,319 | 1.15× |
| New York | 19,152 | 1.31× |
| Pennsylvania | 8,782 | 1× |
| Georgia | 8,708 | 1.08× |
| Illinois | 8,658 | 0.99× |
| North Carolina | 8,372 | 1.06× |
| Ohio | 7,663 | 0.95× |
| Washington | 7,647 | 1.46× |
| Virginia | 7,571 | 1.19× |
| New Jersey | 6,995 | 1.05× |
| Michigan | 6,822 | 1× |
| Massachusetts | 5,616 | 1.09× |
| Maryland | 5,144 | 1.14× |
| Arizona | 5,118 | 0.96× |
| Indiana | 4,848 | 1.01× |
| Tennessee | 4,748 | 0.9× |
| Colorado | 4,086 | 0.99× |
| Missouri | 4,025 | 0.95× |
| Oregon | 3,895 | 1.3× |
| Wisconsin | 3,744 | 0.95× |
| South Carolina | 3,442 | 0.87× |
| Minnesota | 3,435 | 0.92× |
| Kentucky | 3,392 | 1.03× |
| Louisiana | 3,187 | 0.94× |
| Alabama | 3,164 | 0.87× |
| Oklahoma | 2,865 | 0.99× |
| Nevada | 2,588 | 1.02× |
| Connecticut | 2,416 | 0.92× |
| Utah | 2,354 | 1× |
| Kansas | 1,968 | 0.95× |
| Iowa | 1,937 | 0.9× |
| Arkansas | 1,826 | 0.85× |
| Mississippi | 1,816 | 0.84× |
| Washington, District of Columbia | 1,522 | 1.93× |
| Idaho | 1,275 | 0.97× |
| New Mexico | 1,267 | 0.96× |
| Hawaii | 1,183 | 1.05× |
| Nebraska | 1,082 | 0.82× |
| West Virginia | 947 | 0.78× |
| New Hampshire | 910 | 0.88× |
| Maine | 753 | 0.8× |
| Alaska | 591 | 1.05× |
| Delaware | 590 | 0.82× |
| Rhode Island | 534 | 0.64× |
| North Dakota | 495 | 0.92× |
| Montana | 481 | 0.66× |
| South Dakota | 474 | 0.78× |
| Wyoming | 415 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Micro Center | 105.4× | Shopping |
| UniFi | 190.56× | Technology & Electronics |
| Google Maps | 8.85× | Internet & Social Media |
| Counter-Strike: Global Offensive | 17.31× | Games |
| Indeed.com | 6.37× | Business & Career |
| Kia Sportage | 30.79× | Cars & Mobility |
| Solid-state drive | 23.34× | Technology & Electronics |
| Capital One | 5.19× | Business & Career |
| League of Legends | 9.82× | Games |
| GameStop | 6.33× | Games |
| Electronic sports | 10.95× | Sports |
| Battlefield 4 | 34.68× | Games |
| Call of Duty | 8× | Games |
| Case modding | 79.72× | Technology & Electronics |
| Computer hardware | 6.29× | Technology & Electronics |
| Apple Store | 7.98× | Shopping |
| Linux | 6.23× | Technology & Electronics |
| World of Warcraft | 7.3× | Games |
| DeviantArt | 6.05× | Internet & Social Media |
| Google News | 5.02× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.08 |
| Price Sensitivity | PREMIUM | 1.96 |
| Need for Security | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.38 |
| Convenience Orientation | PREMIUM | 1.36 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 13.6% |
| Spain | 7.2% |
See Overclocking audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Overclocking have in United States?
Overclocking has an estimated audience of 261,807 people in United States, concentrated in California and Texas.
What is the gender split and age of Overclocking fans?
17.6% of Overclocking fans are female, 82.4% are male, with an average age of 28.6 years.
Which brands do Overclocking fans like most?
Overclocking fans show strongest brand affinity for Micro Center (105.4×), UniFi (190.56×), and Google Maps (8.85×) over the country average.
Where do Overclocking fans live in United States?
Overclocking fans in United States are most concentrated in California (reach 35,945), Texas (reach 26,089), and Florida (reach 20,319). These three regions account for the largest share of the active audience.
What other brands do Overclocking fans also like?
Beyond Overclocking itself, the audience over-indexes on UniFi (190.56×), Google Maps (8.85×), Counter-Strike: Global Offensive (17.31×), and Indeed.com (6.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Overclocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.