Terms of Endearment Audience in United States

Terms of Endearment logo

Terms of Endearment has an estimated audience of 665,534 people in United States. 73.2% are female, 26.8% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Horeca, Elsword, JDSU, Nebraska Cornhuskers football, Alaska.

The average Terms of Endearment fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horeca, Elsword, JDSU, with strongest over-indexing on Horeca (32.94× the country average). Demographically, the Terms of Endearment audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Terms of Endearment fans

Demographic split for Terms of Endearment audience in United States
MetricValue
Female73.2%
Male26.8%
Average age39.3
Estimated audience size665,534

Audience persona

The typical Terms of Endearment fan in United States is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Terms of Endearment in United States
RegionReachAffinity
California77,3741.06×
Texas57,7461.01×
New York41,5681.12×
Florida38,8790.86×
Illinois23,8201.07×
Pennsylvania23,0541.03×
Ohio20,3520.99×
North Carolina18,8090.94×
Michigan18,5711.07×
Georgia18,1960.89×
New Jersey17,1601.01×
Virginia16,0240.99×
Massachusetts14,2431.09×
Washington13,7711.03×
Tennessee13,0800.98×
Arizona12,7170.94×
Missouri12,1411.13×
Indiana11,7870.97×
Wisconsin11,4801.15×
Maryland10,4050.91×
Kentucky10,1811.22×
Minnesota9,9851.05×
Colorado9,8560.94×
Oklahoma8,9701.21×
South Carolina8,8850.89×
Louisiana8,5000.99×
Alabama8,2920.89×
Oregon8,2551.08×
Connecticut7,1281.07×
Kansas5,6921.09×
Arkansas5,5561.01×
Iowa5,5301.01×
Nevada5,4710.85×
Utah5,4250.91×
Nebraska5,3651.61×
Mississippi4,8680.89×
Idaho3,5611.07×
New Mexico3,2980.99×
West Virginia2,9280.94×
New Hampshire2,7991.07×
Maine2,4291.02×
Montana2,1481.16×
Hawaii2,1460.75×
Rhode Island2,0290.96×
Washington, District of Columbia1,8680.93×
Delaware1,6310.89×
South Dakota1,2150.79×
Vermont1,2131.04×
North Dakota1,1980.88×
Alaska1,1330.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terms of Endearment audience
BrandAffinityCategory
Horeca32.94×Travel & Leisure
Elsword19.88×Games
JDSU3.37×Business & Career
Nebraska Cornhuskers football3.82×Sports
Alaska1.73×Travel & Leisure
Whataburger1.71×Food & Beverages
Pai gow20×Games
Jeep Jamboree20×Cars & Mobility
Pendleton, Oregon13.39×Travel & Leisure
Cleveland Clinic4.83×Health
Home equity1.58×Home & Garden
Google Photos1.55×Technology & Electronics
Nipsey Hussle2.86×Music & Radio
Hocus Pocus2.18×Movies & TV
Fairy godmother3.37×Literature
Noodle (Gorillaz)1.55×Music & Radio
Home staging2.25×Home & Garden
Figure painting (hobby)2.05×Arts & Culture
Gloria3.09×Music & Radio
Kāhala, Hawaii7.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terms of Endearment audience
TraitClusterScore
SpiritualityBALANCE1.32
ExtroversionTHRILL1.28
TraditionCONSERVATISM1.28
Community OrientationOPEN1.21
MindfulnessBALANCE1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Terms of Endearment
CountryShare
United States48.8%
United Kingdom7.8%
Italy3.5%

See Terms of Endearment audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Terms of Endearment have in United States?

Terms of Endearment has an estimated audience of 665,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Terms of Endearment fans?

73.2% of Terms of Endearment fans are female, 26.8% are male, with an average age of 39.3 years.

Which brands do Terms of Endearment fans like most?

Terms of Endearment fans show strongest brand affinity for Horeca (32.94×), Elsword (19.88×), and JDSU (3.37×) over the country average.

Where do Terms of Endearment fans live in United States?

Terms of Endearment fans in United States are most concentrated in California (reach 77,374), Texas (reach 57,746), and New York (reach 41,568). These three regions account for the largest share of the active audience.

What other brands do Terms of Endearment fans also like?

Beyond Terms of Endearment itself, the audience over-indexes on Elsword (19.88×), JDSU (3.37×), Nebraska Cornhuskers football (3.82×), and Alaska (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terms of Endearment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.