Rascasse Audience Intelligence

Terms of Endearment Audience in United States

A data profile of the people who buy, follow and care about Terms of Endearment in United States — modelled from more than twelve digital signal sources. Terms of Endearment has an estimated audience of 734,350 people in United States.

#2427among Movie / TV Show / Series in United States#5387in Movies & TV

The average Terms of Endearment fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Casey Affleck, QVC, Jason Segel, with strongest over-indexing on Casey Affleck (174.45× the country average).

Demographically, the Terms of Endearment audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Terms of Endearment fan in United States is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Casey Affleck.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terms of Endearment profile in United States.

Audience size
734K
in United States
Gender
73.2%♀
26.8% male
Age
39.3
average years
Country rank
#29028
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terms of Endearment viewers

73.2% are female, 26.8% are male, average age 39.3.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Terms of Endearment audience in United States
MetricValue
Female73.2%
Male26.8%
Average age39.3
Estimated audience size734,350
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Terms of Endearment audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Terms of Endearment audience comes from United States.

Worldwide audience distribution share by country for Terms of Endearment
CountryShare
United States48.3%
United Kingdom7.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terms of Endearment audience in United States is strongest.

Fig. 05

Top regions by affinity

Terms of Endearment fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~5K1.52×
02Oklahoma~9K1.15×
03Kentucky~10K1.14×
04Montana~2K1.11×
05Maine~3K1.09×
06Missouri~10K1.08×
07Wisconsin~10K1.08×
08New Hampshire~3K1.08×
09Vermont~1K1.07×
10New York~40K1.06×
11Kansas~6K1.06×
12Massachusetts~10K1.05×
13Minnesota~10K1.05×
14Oregon~8K1.05×
15Connecticut~7K1.05×
16Iowa~6K1.05×
17New Mexico~4K1.05×
18Illinois~20K1.04×
19Idaho~3K1.04×
20Ohio~20K1.03×
21Michigan~20K1.03×
22Arkansas~6K1.03×
23West Virginia~3K1.03×
24Pennsylvania~20K1.02×
25Texas~60K1.01×
26Louisiana~9K1.00×
27Rhode Island~2K1.00×
28Tennessee~10K0.99×
29Indiana~10K0.99×
30California~70K0.98×
31Washington~10K0.98×
32New Jersey~20K0.96×
33Virginia~20K0.96×
34Arizona~10K0.96×
35South Dakota~1K0.95×
36Colorado~10K0.94×
37Mississippi~5K0.94×
38Washington, District of Columbia~2K0.94×
39Maryland~10K0.93×
40Alabama~9K0.93×
41North Dakota~1K0.93×
42North Carolina~20K0.91×
43Delaware~2K0.91×
44Alaska~1K0.91×
45South Carolina~9K0.90×
46Utah~5K0.89×
47Georgia~20K0.85×
48Nevada~5K0.85×
49Florida~40K0.84×
50Hawaii~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Terms of Endearment, United States
0.79×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terms of Endearment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terms of Endearment audience
#·InterestCategoryAffinity×
01Casey AffleckMovies & TV174.45×
02Jason SegelMovies & TV43.88×
03QVCMovies & TV42.15×
04Rain ManMovies & TV41.94×
05American Beauty (1999 film)Movies & TV27.00×
06Punch-Drunk LoveMovies & TV24.85×
07Michelle MonaghanMovies & TV21.90×
08Isla FisherMovies & TV20.00×
09Armageddon (1998 film)Movies & TV20.00×
10Mars Attacks!Movies & TV20.00×
11Dakota JohnsonMovies & TV17.08×
12Seth GreenMovies & TV13.28×
13Star TrekMovies & TV12.97×
14Sophia BushMovies & TV12.48×
15Sharon OsbourneMovies & TV12.26×
16CanvaTechnology & Electronics6.99×
17Sustainable energyHome & Garden4.62×
18FedExBusiness & Career4.46×
19Renewable energyBusiness & Career4.07×
20Mortgage loansBusiness & Career3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terms of Endearment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terms of Endearment audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
Convenience OrientationPREMIUM1.72×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terms of Endearment audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Risk AppetiteTHRILL0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terms of Endearment have in United States?

Terms of Endearment has an estimated audience of 734,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Terms of Endearment viewers?

73.2% of Terms of Endearment fans are female, 26.8% are male, with an average age of 39.3 years.

03

Which brands do Terms of Endearment fans like most?

Terms of Endearment fans show strongest brand affinity for Casey Affleck (174.45×), QVC (42.15×), and Jason Segel (43.88×) over the country average.

04

Where do Terms of Endearment fans live in United States?

Terms of Endearment fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Terms of Endearment fans also like?

Beyond Terms of Endearment itself, the audience over-indexes on QVC (42.15×), Jason Segel (43.88×), Dakota Johnson (17.08×), and Rain Man (41.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Terms of Endearment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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