Popularity ranking · Brazil

The 100 most popular Sports audiences in Brazil

This curated ranking covers the 100 largest sports audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 21k sports audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Sociedade Esportiva Palmeiras, Santos FC and Seleção Brasileira lead the list with a combined estimated audience of 163M people. Across all 100 entries the average audience size is 14M, and the largest, Sociedade Esportiva Palmeiras, reaches around 71M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Manchester City F.C. 9.6M 33.2 31.4% Soccer
52 Al Nassr FC 9.3M 37.1 45.3% Soccer
53 Manchester United F.C. 9.1M 33.0 28.8% Soccer
54 La Liga 8.9M 35.5 43.1% Soccer
55 American football 8.9M 36.8 46.1% Sport
56 Volleyball 8.9M 37.9 47.5% Sport
57 Smart Fit 8.8M 37.5 69.1%
58 Baseball 8.5M 36.4 51.0% Sport
59 Serie B 8.2M 36.7 49.4% Soccer
60 Swimming 8M 43.3 55.9% Sport
61 Associação Chapecoense de Futebol 7.7M 34.5 41.5% Soccer
62 Criciúma Esporte Clube 7.6M 34.6 70.7% Soccer
63 Rodeo 7.6M 38.8 57.1%
64 Muscle & Fitness 7.5M 39.9 62.7%
65 SporTV 7.1M 39.3 48.3%
66 Memphis Depay 7.1M 43.5 65.6% Soccer
67 Gymnastics 7.1M 40.0 64.7% Sport
68 Yoga 6.9M 42.0 72.1% Sport
69 Juventus F.C. 6.9M 32.7 29.6% Soccer
70 Golf 6.8M 41.8 48.1% Sport
71 UEFA Europa League 6.6M 36.5 46.7% Soccer
72 Aerobic exercise 6.5M 40.9 69.6%
73 Female bodybuilding 6.5M 37.5 64.7%
74 Team sport 6.5M
75 Men's Fitness 6.3M 39.2 55.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular sports audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in Brazil?

Sociedade Esportiva Palmeiras currently leads with an estimated audience of 71M people in Brazil.

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