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Top 100 Sports audiences in Brazil

This curated ranking covers the 100 largest sports audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 19k sports audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Sociedade Esportiva Palmeiras, Botafogo and Real Madrid C.F. lead the list with a combined estimated audience of 173M people. Across all 100 entries the average audience size is 15M, and the largest, Sociedade Esportiva Palmeiras, reaches around 73M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Fortaleza Esporte Clube 19M 35.9 34.2% Soccer
27 UEFA Champions League 18M 37.4 46.3% Soccer
28 Cristiano Ronaldo 17M 35.4 41.8% Soccer
29 Esporte Clube Bahia 17M 32.6 38.2% Soccer
30 Campeonato Brasileiro Série A 17M 37.3 49.6% Soccer
31 Mark Williams (snooker player) 16M Pool
32 Training 15M 39.2 64.5%
33 Basketball 15M 36.9 47.2% Sport
34 Weight training 14M 41.3 62.0%
35 Brazil national football team 14M 37.5 51.2% Soccer
36 Serie A 14M 35.4 42.0% Soccer
37 CR Flamengo 14M 35.8 44.0% Soccer
38 Swimming pool 13M 40.6 66.9%
39 Sport Club do Recife 13M 39.4 43.7%
40 Premier League 13M 36.9 44.6% Soccer
41 NBA 13M 35.5 45.5% Basketball
42 Copa do Brasil 12M 36.3 38.3% Soccer
43 Sofascore 12M 36.2 40.9% Soccer
44 Copa Libertadores 12M 37.9 48.9% Soccer
45 Ceará Sporting Club 12M 36.3 47.2% Soccer
46 Strength training 12M 41.6 60.5%
47 Esporte Clube Juventude 11M 36.9 65.3% Soccer
48 Sportingbet 11M 35.3 40.3%
49 Clube do Remo 11M 36.7 63.9% Soccer
50 Fitness and figure competition 11M 40.6 67.6%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in Brazil?

Sociedade Esportiva Palmeiras currently leads with an estimated audience of 73M people in Brazil.

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