Popularity ranking · Brazil

The 100 most popular Sports audiences in Brazil

This curated ranking covers the 100 largest sports audiences in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 21k sports audiences tracked in Brazil, the 100 ranked here account for the largest measured audience reach. Sociedade Esportiva Palmeiras, Santos FC and Seleção Brasileira lead the list with a combined estimated audience of 163M people. Across all 100 entries the average audience size is 14M, and the largest, Sociedade Esportiva Palmeiras, reaches around 71M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Esporte Clube Bahia 17M 32.6 38.2% Soccer
27 Training 15M 39.2 64.5%
28 Basketball 15M 36.9 47.2% Sport
29 Weight training 14M 41.3 62.0%
30 Brazil national football team 14M 37.5 51.2% Soccer
31 Serie A 14M 35.4 42.0% Soccer
32 CR Flamengo 14M 35.8 44.0% Soccer
33 Premier League 14M 36.9 44.6% Soccer
34 Swimming pool 13M 40.6 66.9%
35 Coritiba Foot Ball Club 13M 41.1 48.8% Soccer
36 Sofascore 13M 34.7 37.1% Soccer
37 Copa do Brasil 12M 36.3 38.3% Soccer
38 Clube do Remo 12M 36.7 63.9% Soccer
39 Sport Club do Recife 12M 39.4 43.7%
40 NBA 12M 35.5 45.5% Basketball
41 Copa Libertadores 12M 37.9 48.9% Soccer
42 Ceará Sporting Club 12M 36.3 47.2% Soccer
43 Strength training 12M 41.6 60.5%
44 Fitness and figure competition 11M 40.6 67.6%
45 São Paulo FC 11M 35.7 44.9% Soccer
46 Sportingbet 10M 35.3 40.3%
47 Endrick 10M 33.3 42.3% Soccer
48 Esporte Clube Juventude 10M 36.9 65.3% Soccer
49 Ultimate Fighting Championship 10M 37.3 22.2% Martial art
50 FC Barcelona 9.8M 33.7 40.2% Soccer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular sports audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in Brazil?

Sociedade Esportiva Palmeiras currently leads with an estimated audience of 71M people in Brazil.

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