Rascasse Audience Intelligence

Long underwear Audience in Germany

A data profile of the people who buy, follow and care about Long underwear in Germany — modelled from more than twelve digital signal sources. Long underwear has an estimated audience of 323,210 people in Germany.

#5922among Topic in Germany#780in Fashion & Accessoires

The average Long underwear fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Lingerie, H&M, with strongest over-indexing on Deichmann (3.83× the country average).

Demographically, the Long underwear audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Long underwear fan in Germany is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Deichmann.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long underwear profile in Germany.

Audience size
323K
in Germany
Gender
76.7%♀
23.3% male
Age
41.1
average years
Country rank
#16439
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long underwear fans

76.7% are female, 23.3% are male, average age 41.1.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Long underwear audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age41.1
Estimated audience size323,210
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Long underwear audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4921%
50+22%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Long underwear audience comes from Germany.

Worldwide audience distribution share by country for Long underwear
CountryShare
United States32.3%
Italy13.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long underwear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long underwear fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.26×
02Saarland~4K1.13×
03Hamburg~7K1.02×
04Mecklenburg-Vorpommern~6K1.02×
05Thüringen~8K1.00×
06Sachsen-Anhalt~8K0.99×
07Brandenburg~10K0.98×
08Rheinland-Pfalz~20K0.95×
09Schleswig-Holstein~10K0.95×
10Sachsen~10K0.93×
11Berlin~10K0.93×
12Hessen~20K0.91×
13Niedersachsen~30K0.90×
14Baden-Württemberg~40K0.83×
15Nordrhein-Westfalen~60K0.82×
16Bayern~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Long underwear, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long underwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long underwear audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires6.35×
02LingerieFashion & Accessoires4.58×
03SwimsuitFashion & Accessoires4.46×
04BrassiereFood & Beverages4.46×
05BikiniFashion & Accessoires4.40×
06BershkaShopping4.09×
07DeichmannShopping3.83×
08LeggingsFashion & Accessoires3.75×
09TchiboShopping3.05×
10H&MShopping2.48×
11Men's clothingFashion & Accessoires2.46×
12HermèsFashion & Accessoires2.37×
13IKEAHome & Garden1.93×
14ShoesFashion & Accessoires1.91×
15TagesschauMovies & TV1.77×
16InstagramInternet & Social Media1.71×
17SoftwareTechnology & Electronics1.67×
18Politics and social issuesPolitics & Society1.62×
19ComputersTechnology & Electronics1.57×
20PetsPets & Animals1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long underwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long underwear audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
MindfulnessBALANCE1.72×
CreativityOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long underwear audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Career OrientationPOWER1.02×
Urban LifestyleOPEN1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long underwear have in Germany?

Long underwear has an estimated audience of 323,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Long underwear fans?

76.7% of Long underwear fans are female, 23.3% are male, with an average age of 41.1 years.

03

Which brands do Long underwear fans like most?

Long underwear fans show strongest brand affinity for Deichmann (3.83×), Lingerie (4.58×), and H&M (2.48×) over the country average.

04

Where do Long underwear fans live in Germany?

Long underwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Long underwear fans also like?

Beyond Long underwear itself, the audience over-indexes on Lingerie (4.58×), H&M (2.48×), Swimsuit (4.46×), and Bikini (4.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Long underwear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Long underwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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