Long underwear Audience in Germany
Long underwear has an estimated audience of 323,210 people in Germany. 76.7% are female, 23.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Lingerie, H&M, Swimsuit, Bikini.
The average Long underwear fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Lingerie, H&M, with strongest over-indexing on Deichmann (3.83× the country average). Demographically, the Long underwear audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Long underwear fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 41.1 |
| Estimated audience size | 323,210 |
Audience persona
The typical Long underwear fan in Germany is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,258 | 0.74× |
| Bayern | 35,075 | 0.68× |
| Baden-Württemberg | 29,071 | 0.66× |
| Niedersachsen | 24,367 | 0.78× |
| Hessen | 19,969 | 0.81× |
| Rheinland-Pfalz | 13,475 | 0.83× |
| Berlin | 12,391 | 0.86× |
| Sachsen | 11,725 | 0.74× |
| Brandenburg | 9,275 | 0.93× |
| Schleswig-Holstein | 9,111 | 0.79× |
| Thüringen | 8,014 | 0.97× |
| Hamburg | 7,994 | 1.09× |
| Sachsen-Anhalt | 7,783 | 0.93× |
| Mecklenburg-Vorpommern | 6,757 | 1.09× |
| Saarland | 6,717 | 1.69× |
| Bremen | 6,678 | 2.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 3.83× | Shopping |
| Lingerie | 4.58× | Fashion & Accessoires |
| H&M | 2.48× | Shopping |
| Swimsuit | 4.46× | Fashion & Accessoires |
| Bikini | 4.4× | Fashion & Accessoires |
| Oysho | 6.35× | Fashion & Accessoires |
| Tchibo | 3.05× | Shopping |
| 1.71× | Internet & Social Media | |
| Brassiere | 4.46× | Food & Beverages |
| Tagesschau | 1.77× | Movies & TV |
| Gala | 2.16× | News |
| IKEA | 1.93× | Home & Garden |
| Shoes | 1.91× | Fashion & Accessoires |
| Men's clothing | 2.46× | Fashion & Accessoires |
| Computers | 1.57× | Technology & Electronics |
| Software | 1.67× | Technology & Electronics |
| Hermès | 2.37× | Fashion & Accessoires |
| Politics and social issues | 1.62× | Politics & Society |
| Bershka | 4.09× | Shopping |
| Pets | 1.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Extroversion | THRILL | 1.74 |
| Early Adopter Mentality | POWER | 1.63 |
| Quality Awareness | PREMIUM | 1.43 |
| Pet Ownership | JOY | 1.36 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Italy | 13.3% |
| United Kingdom | 7.6% |
See Long underwear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Long underwear have in Germany?
Long underwear has an estimated audience of 323,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long underwear fans?
76.7% of Long underwear fans are female, 23.3% are male, with an average age of 41.1 years.
Which brands do Long underwear fans like most?
Long underwear fans show strongest brand affinity for Deichmann (3.83×), Lingerie (4.58×), and H&M (2.48×) over the country average.
Where do Long underwear fans live in Germany?
Long underwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,258), Bayern (reach 35,075), and Baden-Württemberg (reach 29,071). These three regions account for the largest share of the active audience.
What other brands do Long underwear fans also like?
Beyond Long underwear itself, the audience over-indexes on Lingerie (4.58×), H&M (2.48×), Swimsuit (4.46×), and Bikini (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long underwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.