Rascasse Audience Intelligence

Neckline Audience in Germany

A data profile of the people who buy, follow and care about Neckline in Germany — modelled from more than twelve digital signal sources. Neckline has an estimated audience of 674,079 people in Germany.

#3945among Topic in Germany#461in Fashion & Accessoires

The average Neckline fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oblivion (2013 film), Longchamp, Golden Goose, with strongest over-indexing on Oblivion (2013 film) (11.88× the country average).

Demographically, the Neckline audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neckline fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Oblivion (2013 film).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neckline profile in Germany.

Audience size
674K
in Germany
Gender
64.6%♀
35.4% male
Age
39.9
average years
Country rank
#9129
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neckline fans

64.6% are female, 35.4% are male, average age 39.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Neckline audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age39.9
Estimated audience size674,079
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Neckline audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4925%
50+17%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Neckline audience comes from Germany.

Worldwide audience distribution share by country for Neckline
CountryShare
United States35.1%
United Kingdom6.7%
Thailand5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neckline audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neckline fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.20×
02Berlin~30K1.12×
03Bremen~6K1.12×
04Saarland~9K1.10×
05Bayern~100K1.05×
06Baden-Württemberg~100K1.05×
07Rheinland-Pfalz~30K1.03×
08Schleswig-Holstein~20K1.02×
09Nordrhein-Westfalen~100K1.01×
10Hamburg~10K0.98×
11Mecklenburg-Vorpommern~10K0.97×
12Niedersachsen~60K0.95×
13Thüringen~20K0.95×
14Sachsen~30K0.94×
15Brandenburg~20K0.94×
16Sachsen-Anhalt~20K0.94×
Fig. 06

Affinity by region

Affinity by region — Neckline, Germany
0.94×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neckline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neckline audience
#·InterestCategoryAffinity×
01Michael RookerMovies & TV17.81×
02Bellagio (resort)Travel & Leisure17.81×
03Golden GooseFashion & Accessoires13.17×
04Las Vegas StripTravel & Leisure12.28×
05Oblivion (2013 film)Movies & TV11.88×
06Reiss (brand)Fashion & Accessoires11.42×
07LongchampFashion & Accessoires10.31×
08Idris ElbaMovies & TV8.42×
09Gal GadotFashion & Accessoires7.98×
10Progressive jackpotGames7.45×
11Mytheresa.comShopping7.31×
12David HarbourMovies & TV7.01×
13Social shoppingShopping5.19×
14Kelly OsbourneMusic & Radio4.83×
15Window blindHome & Garden4.82×
16KnittingHome & Garden3.71×
17C&AShopping2.23×
18HermèsFashion & Accessoires2.11×
19TagesschauMovies & TV1.90×
20H&MShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neckline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neckline audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.11×
CreativityOPEN1.93×
Career OrientationPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neckline audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Social Media UsageJOY1.00×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neckline have in Germany?

Neckline has an estimated audience of 674,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neckline fans?

64.6% of Neckline fans are female, 35.4% are male, with an average age of 39.9 years.

03

Which brands do Neckline fans like most?

Neckline fans show strongest brand affinity for Oblivion (2013 film) (11.88×), Longchamp (10.31×), and Golden Goose (13.17×) over the country average.

04

Where do Neckline fans live in Germany?

Neckline fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Neckline fans also like?

Beyond Neckline itself, the audience over-indexes on Longchamp (10.31×), Golden Goose (13.17×), Knitting (3.71×), and David Harbour (7.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Neckline audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neckline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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