Neckline Audience in Germany
Neckline has an estimated audience of 674,079 people in Germany. 64.6% are female, 35.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, KLIX (AM), Cachorro, Home Delivery, Mothercare.
The average Neckline fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, KLIX (AM), Cachorro, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the Neckline audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Neckline fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 39.9 |
| Estimated audience size | 674,079 |
Audience persona
The typical Neckline fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,605 | 1.08× |
| Bayern | 123,392 | 1.14× |
| Baden-Württemberg | 102,998 | 1.12× |
| Hessen | 68,165 | 1.33× |
| Niedersachsen | 64,838 | 0.99× |
| Rheinland-Pfalz | 36,455 | 1.08× |
| Berlin | 36,058 | 1.2× |
| Sachsen | 31,454 | 0.95× |
| Schleswig-Holstein | 26,237 | 1.08× |
| Brandenburg | 16,323 | 0.78× |
| Hamburg | 14,848 | 0.97× |
| Thüringen | 13,518 | 0.79× |
| Sachsen-Anhalt | 12,488 | 0.71× |
| Mecklenburg-Vorpommern | 9,575 | 0.74× |
| Saarland | 8,119 | 0.98× |
| Bremen | 6,044 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.91× | Pets & Animals |
| KLIX (AM) | 4.71× | Music & Radio |
| Cachorro | 3.28× | Pets & Animals |
| Home Delivery | 2.46× | Food & Beverages |
| Mothercare | 1.71× | Kids & Family |
| Howth | 6.62× | Travel & Leisure |
| Business English | 2.09× | Business & Career |
| Bank account | 2.12× | Business & Career |
| Emil Nolde | 3.06× | Arts & Culture |
| Jersey (fabric) | 3.01× | Fashion & Accessoires |
| Emirdağ | 6.09× | Travel & Leisure |
| Celtic mythology | 3× | Arts & Culture |
| Janitor | 3.49× | Home & Garden |
| Stamp collecting | 2.92× | Home & Garden |
| Jaguar F-Pace | 3.56× | Cars & Mobility |
| Jason Clarke (actor) | 2.62× | Movies & TV |
| Information sensitivity | 2.81× | Technology & Electronics |
| Homesteading | 3.15× | Home & Garden |
| Fatteh | 5.14× | Food & Beverages |
| Pordenone | 5.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.3 |
| Creativity | OPEN | 2.07 |
| Sustainability | BALANCE | 1.78 |
| Quality Awareness | PREMIUM | 1.66 |
| Career Orientation | POWER | 1.56 |
| Pet Ownership | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 6.7% |
| Thailand | 5.1% |
See Neckline audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Neckline have in Germany?
Neckline has an estimated audience of 674,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neckline fans?
64.6% of Neckline fans are female, 35.4% are male, with an average age of 39.9 years.
Which brands do Neckline fans like most?
Neckline fans show strongest brand affinity for Dog breed (1.91×), KLIX (AM) (4.71×), and Cachorro (3.28×) over the country average.
Where do Neckline fans live in Germany?
Neckline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,605), Bayern (reach 123,392), and Baden-Württemberg (reach 102,998). These three regions account for the largest share of the active audience.
What other brands do Neckline fans also like?
Beyond Neckline itself, the audience over-indexes on KLIX (AM) (4.71×), Cachorro (3.28×), Home Delivery (2.46×), and Mothercare (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neckline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.