Rascasse Audience Intelligence

Neckline Audience in United States

A data profile of the people who buy, follow and care about Neckline in United States — modelled from more than twelve digital signal sources. Neckline has an estimated audience of 9,094,221 people in United States.

#2481among Topic in United States#200in Fashion & Accessoires

The average Neckline fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Jumpsuit, Britney Spears, with strongest over-indexing on Discount stores (2.38× the country average).

Demographically, the Neckline audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neckline fan in United States is more female, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neckline profile in United States.

Audience size
9.1M
in United States
Gender
67.0%♀
33.0% male
Age
40.8
average years
Country rank
#3933
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neckline fans

67.0% are female, 33.0% are male, average age 40.8.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Neckline audience in United States
MetricValue
Female67.0%
Male33.0%
Average age40.8
Estimated audience size9,094,221
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Neckline audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Neckline audience comes from United States.

Worldwide audience distribution share by country for Neckline
CountryShare
United States35.1%
United Kingdom6.7%
Thailand5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neckline audience in United States is strongest.

Fig. 05

Top regions by affinity

Neckline fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.17×
02Utah~90K1.14×
03New York~600K1.13×
04Virginia~200K1.12×
05Minnesota~100K1.12×
06Hawaii~40K1.11×
07Iowa~80K1.10×
08Texas~900K1.09×
09Washington~200K1.09×
10Maryland~200K1.09×
11Massachusetts~200K1.08×
12Oregon~100K1.08×
13New Jersey~200K1.05×
14Kansas~70K1.04×
15South Dakota~20K1.04×
16North Dakota~20K1.04×
17Wisconsin~100K1.02×
18Illinois~300K1.01×
19Connecticut~90K1.01×
20Idaho~50K1.01×
21Alaska~20K1.01×
22Georgia~300K1.00×
23Nebraska~50K1.00×
24Vermont~20K1.00×
25Indiana~200K0.99×
26Louisiana~100K0.99×
27Oklahoma~100K0.99×
28Arkansas~70K0.99×
29New Hampshire~40K0.99×
30Rhode Island~30K0.99×
31Delaware~20K0.99×
32Arizona~200K0.98×
33Maine~30K0.98×
34Washington, District of Columbia~30K0.98×
35Montana~20K0.98×
36Pennsylvania~300K0.97×
37Michigan~200K0.97×
38Missouri~100K0.97×
39Tennessee~200K0.96×
40Kentucky~100K0.96×
41Florida~600K0.95×
42North Carolina~300K0.95×
43Alabama~100K0.95×
44Colorado~100K0.94×
45Mississippi~70K0.94×
46Nevada~80K0.93×
47West Virginia~40K0.92×
48New Mexico~40K0.91×
49Ohio~300K0.89×
50South Carolina~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Neckline, United States
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neckline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neckline audience
#·InterestCategoryAffinity×
01JumpsuitFashion & Accessoires4.47×
02Formal wearFashion & Accessoires3.29×
03Non-alcoholic beverageFood & Beverages2.92×
04Microwave ovenHome & Garden2.63×
05Valentine's DayKids & Family2.39×
06Discount storesShopping2.38×
07Britney SpearsMusic & Radio2.34×
08Cyber MondayShopping2.23×
09KnittingHome & Garden2.18×
10Boho-chicFashion & Accessoires2.15×
11Children's clothingFashion & Accessoires2.13×
12Real propertyHome & Garden1.94×
13Black Friday (shopping)Shopping1.87×
14LingerieFashion & Accessoires1.79×
15Subscription business modelShopping1.62×
16BeachesTravel & Leisure1.60×
17GeneticsKids & Family1.58×
18Shopping mallsShopping1.56×
19TMZInternet & Social Media1.53×
20HandbagsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neckline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neckline audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.64×
CreativityOPEN1.45×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neckline audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
Early Adopter MentalityPOWER0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neckline have in United States?

Neckline has an estimated audience of 9,094,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Neckline fans?

67.0% of Neckline fans are female, 33.0% are male, with an average age of 40.8 years.

03

Which brands do Neckline fans like most?

Neckline fans show strongest brand affinity for Discount stores (2.38×), Jumpsuit (4.47×), and Britney Spears (2.34×) over the country average.

04

Where do Neckline fans live in United States?

Neckline fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Neckline fans also like?

Beyond Neckline itself, the audience over-indexes on Jumpsuit (4.47×), Britney Spears (2.34×), Microwave oven (2.63×), and Beaches (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Neckline audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neckline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →