Rascasse Audience Intelligence

Travelpro Target Market in United States

A data profile of the people who buy, follow and care about Travelpro in United States — modelled from more than twelve digital signal sources. Travelpro has an estimated audience of 376,958 people in United States.

#4444among Brand in United States#1162in Cars & Mobility

The average Travelpro fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caggioni Travel Luggage, Whitsunday Islands, Hamilton Island, with strongest over-indexing on Caggioni Travel Luggage (257.81× the country average).

Demographically, the Travelpro audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travelpro fan in United States is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Caggioni Travel Luggage.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travelpro profile in United States.

Audience size
377K
in United States
Gender
53.7%♀
46.3% male
Age
40.5
average years
Country rank
#42938
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Travelpro

53.7% are female, 46.3% are male, average age 40.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Travelpro audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.5
Estimated audience size376,958
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Travelpro audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Travelpro audience comes from United States.

Worldwide audience distribution share by country for Travelpro
CountryShare
United States49.7%
Japan6.6%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travelpro audience in United States is strongest.

Fig. 05

Top regions by affinity

Travelpro customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.98×
02Washington, District of Columbia~2K1.67×
03Colorado~8K1.46×
04Washington~10K1.45×
05Massachusetts~10K1.37×
06California~50K1.31×
07New York~30K1.30×
08Georgia~10K1.27×
09Florida~30K1.25×
10Oregon~5K1.25×
11Minnesota~6K1.23×
12Virginia~10K1.20×
13New Hampshire~2K1.19×
14Illinois~10K1.16×
15New Jersey~10K1.15×
16Alaska<1K1.11×
17Nevada~4K1.09×
18Maryland~7K1.08×
19Connecticut~4K1.08×
20North Carolina~10K1.06×
21Utah~3K1.04×
22Arizona~8K1.03×
23Texas~30K1.01×
24Vermont<1K1.00×
25Rhode Island~1K0.95×
26Maine~1K0.94×
27South Carolina~5K0.91×
28Idaho~2K0.91×
29Montana<1K0.91×
30New Mexico~2K0.90×
31Pennsylvania~10K0.88×
32Tennessee~6K0.88×
33Wisconsin~5K0.87×
34Michigan~8K0.86×
35Missouri~5K0.86×
36Nebraska~2K0.86×
37Kansas~2K0.84×
38Delaware<1K0.83×
39North Dakota<1K0.82×
40Iowa~2K0.81×
41Ohio~9K0.77×
42Indiana~5K0.77×
43Kentucky~4K0.77×
44South Dakota<1K0.76×
45Louisiana~4K0.75×
46Arkansas~2K0.73×
47Alabama~4K0.72×
48Oklahoma~3K0.72×
49West Virginia~1K0.66×
50Mississippi~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Travelpro, United States
0.63×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travelpro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travelpro audience
#·InterestCategoryAffinity×
01Hamilton IslandTravel & Leisure416.96×
02Whitsunday IslandsTravel & Leisure316.87×
03Caggioni Travel LuggageTopic257.81×
04Paula FernandesMusic & Radio179.41×
05Blenheim Horse TrialsPets & Animals139.46×
06Easyriders MagazineCars & Mobility115.59×
07ixigoTravel & Leisure98.53×
08DelseyFashion & Accessoires93.26×
09Jeff DanielsMovies & TV80.44×
10Globe-TrotterFashion & Accessoires78.00×
11Antler LuggageFashion & Accessoires65.36×
12Briggs & RileyShopping45.81×
13RimowaFashion & Accessoires43.26×
14American TouristerFashion & Accessoires31.07×
15AirAsiaTravel & Leisure30.45×
16Ollie's Bargain OutletShopping29.18×
17Korean AirTravel & Leisure22.04×
18SamsoniteFashion & Accessoires21.38×
19Japan AirlinesTravel & Leisure19.51×
20TumiFashion & Accessoires19.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travelpro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travelpro audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.12×
Luxury OrientationPREMIUM2.21×
Design AffinityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travelpro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
SpiritualityBALANCE0.69×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Travelpro's target market in United States?

Travelpro's target market in United States covers an estimated 376,958 people, concentrated in California and Texas.

02

What is the gender split and age of Travelpro customers?

53.7% of the Travelpro audience are female, 46.3% are male, with an average age of 40.5 years.

03

Which brands do Travelpro fans like most?

Travelpro fans show strongest brand affinity for Caggioni Travel Luggage (257.81×), Whitsunday Islands (316.87×), and Hamilton Island (416.96×) over the country average.

04

Where do Travelpro fans live in United States?

Travelpro fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Travelpro fans also like?

Beyond Travelpro itself, the audience over-indexes on Whitsunday Islands (316.87×), Hamilton Island (416.96×), Jeff Daniels (80.44×), and Ollie's Bargain Outlet (29.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Travelpro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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