Briggs & Riley Audience in United States

Briggs & Riley logo

Briggs & Riley has an estimated audience of 548,944 people in United States. 60.7% are female, 39.3% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Tumi, MSN, Gerard Butler, Jennifer Love Hewitt, Alyssa Milano.

The average Briggs & Riley fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tumi, MSN, Gerard Butler, with strongest over-indexing on Tumi (48.17× the country average). Demographically, the Briggs & Riley audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Briggs & Riley fans

Demographic split for Briggs & Riley audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.7
Estimated audience size548,944

Audience persona

The typical Briggs & Riley fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Tumi.

Top regions in United States

Top regions ranked by reach for Briggs & Riley in United States
RegionReachAffinity
California102,8031.7×
Texas54,0801.15×
New York49,2251.6×
Florida41,4421.12×
Illinois23,9401.31×
Georgia22,8691.35×
Virginia18,7231.4×
Washington17,5551.59×
North Carolina16,6121.01×
Pennsylvania15,3010.83×
New Jersey15,2291.09×
Massachusetts14,2991.32×
Colorado13,6161.57×
Ohio13,0500.77×
Michigan12,5650.88×
Arizona12,4441.11×
Maryland11,2551.19×
Tennessee10,5550.96×
Minnesota8,5171.08×
Oregon7,7021.22×
Missouri7,5770.86×
Nevada6,9881.32×
Indiana6,9230.69×
South Carolina6,9000.84×
Connecticut6,2241.13×
Utah5,9021.2×
Wisconsin5,8470.71×
Louisiana5,4040.76×
Kentucky5,0070.73×
Alabama4,6210.6×
Hawaii4,3601.85×
Oklahoma4,2800.7×
Kansas4,1340.96×
Washington, District of Columbia4,1122.49×
Arkansas3,2470.72×
Iowa2,7330.6×
New Mexico2,7160.99×
Idaho2,2550.82×
Mississippi2,0090.44×
Nebraska1,8560.67×
New Hampshire1,7650.82×
Maine1,5440.79×
Alaska1,3221.13×
Rhode Island1,2470.71×
Montana1,2180.8×
Delaware1,0570.7×
West Virginia1,0170.4×
Vermont7240.75×
North Dakota5850.52×
South Dakota5650.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Briggs & Riley audience
BrandAffinityCategory
Tumi48.17×Fashion & Accessoires
MSN6.61×News
Gerard Butler19.51×Movies & TV
Jennifer Love Hewitt16.36×Movies & TV
Alyssa Milano24.01×Movies & TV
Google Flights7.57×Travel & Leisure
Helena Bonham Carter21.07×Movies & TV
Travelpro57.47×Cars & Mobility
Staples (Canada)5.59×Business & Career
China Airlines35.95×Travel & Leisure
Kia Sportage20×Cars & Mobility
Great Clips5.62×Beauty & Wellness
Osprey20.2×Fashion & Accessoires
Cathay Pacific20×Travel & Leisure
Singapore Airlines17.45×Travel & Leisure
All Nippon Airways14.46×Travel & Leisure
Malaysia Airlines20×Travel & Leisure
James Franco9.17×Movies & TV
Planet Fitness2.76×Sports
Turkish Airlines10.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Briggs & Riley audience
TraitClusterScore
TravellingTHRILL4.89
Design AffinityPREMIUM2.61
SustainabilityBALANCE1.93
Quality AwarenessPREMIUM1.67
Luxury OrientationPREMIUM1.64
CreativityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Briggs & Riley
CountryShare
United States62.3%
United Kingdom6.6%
Canada6.3%

See Briggs & Riley audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Briggs & Riley have in United States?

Briggs & Riley has an estimated audience of 548,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Briggs & Riley fans?

60.7% of Briggs & Riley fans are female, 39.3% are male, with an average age of 42.7 years.

Which brands do Briggs & Riley fans like most?

Briggs & Riley fans show strongest brand affinity for Tumi (48.17×), MSN (6.61×), and Gerard Butler (19.51×) over the country average.

Where do Briggs & Riley fans live in United States?

Briggs & Riley fans in United States are most concentrated in California (reach 102,803), Texas (reach 54,080), and New York (reach 49,225). These three regions account for the largest share of the active audience.

What other brands do Briggs & Riley fans also like?

Beyond Briggs & Riley itself, the audience over-indexes on MSN (6.61×), Gerard Butler (19.51×), Jennifer Love Hewitt (16.36×), and Alyssa Milano (24.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Briggs & Riley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.