Rascasse Audience Intelligence

Briggs & Riley Target Market in United States

A data profile of the people who buy, follow and care about Briggs & Riley in United States — modelled from more than twelve digital signal sources. Briggs & Riley has an estimated audience of 566,586 people in United States.

#3502among Brand in United States#481in Shopping

The average Briggs & Riley fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tumi, China Airlines, Travelpro, with strongest over-indexing on Tumi (52.47× the country average).

Demographically, the Briggs & Riley audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Briggs & Riley fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Tumi.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Briggs & Riley profile in United States.

Audience size
567K
in United States
Gender
60.7%♀
39.3% male
Age
42.7
average years
Country rank
#34023
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Briggs & Riley

60.7% are female, 39.3% are male, average age 42.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Briggs & Riley audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.7
Estimated audience size566,586
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Briggs & Riley audience in United States
Age bracketShare%
16-1920%
20-2910%
30-3914%
40-4922%
50+32%
Fig. 04

Worldwide distribution

62.4%

of the worldwide Briggs & Riley audience comes from United States.

Worldwide audience distribution share by country for Briggs & Riley
CountryShare
United States62.4%
United Kingdom6.6%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Briggs & Riley audience in United States is strongest.

Fig. 05

Top regions by affinity

Briggs & Riley customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.28×
02Hawaii~4K1.84×
03California~90K1.56×
04Colorado~10K1.55×
05New York~50K1.50×
06Washington~20K1.50×
07Virginia~20K1.33×
08Nevada~7K1.32×
09Georgia~20K1.31×
10Massachusetts~10K1.26×
11Illinois~20K1.22×
12Utah~6K1.22×
13Alaska~1K1.20×
14Oregon~7K1.17×
15Maryland~10K1.15×
16Arizona~10K1.13×
17Florida~40K1.11×
18Minnesota~9K1.11×
19Texas~50K1.10×
20Connecticut~6K1.08×
21New Jersey~10K1.04×
22Tennessee~10K0.98×
23New Mexico~3K0.98×
24North Carolina~20K0.96×
25Kansas~4K0.93×
26Maine~2K0.91×
27Montana~1K0.91×
28Idaho~2K0.90×
29New Hampshire~2K0.90×
30Vermont<1K0.89×
31Missouri~8K0.87×
32Michigan~10K0.86×
33South Carolina~7K0.84×
34Louisiana~6K0.81×
35Pennsylvania~10K0.80×
36Delaware~1K0.79×
37Rhode Island~1K0.77×
38Kentucky~5K0.76×
39Oklahoma~5K0.76×
40Arkansas~3K0.76×
41Nebraska~2K0.75×
42North Dakota<1K0.75×
43Ohio~10K0.74×
44Wisconsin~6K0.73×
45Indiana~7K0.70×
46Alabama~5K0.69×
47South Dakota<1K0.68×
48Iowa~3K0.66×
49West Virginia~2K0.60×
50Mississippi~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Briggs & Riley, United States
0.57×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Briggs & Riley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Briggs & Riley audience
#·InterestCategoryAffinity×
01TumiFashion & Accessoires52.47×
02TravelproCars & Mobility45.81×
03China AirlinesTravel & Leisure36.25×
04Cathay PacificTravel & Leisure20.00×
05Malaysia AirlinesTravel & Leisure20.00×
06Airport loungeTravel & Leisure20.00×
07OspreyFashion & Accessoires18.17×
08Singapore AirlinesTravel & Leisure17.29×
09All Nippon AirwaysTravel & Leisure16.99×
10Turkish AirlinesTravel & Leisure10.07×
11Air FranceTravel & Leisure10.05×
12EmiratesTravel & Leisure9.15×
13SolitaireGames6.66×
14Discount TireShopping4.86×
15American ExpressBusiness & Career4.76×
16Spirit AirlinesTravel & Leisure4.68×
17Non-alcoholic beverageFood & Beverages4.62×
18InnovationBusiness & Career3.15×
19Nordstrom rackFashion & Accessoires2.98×
20ExpediaTravel & Leisure2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Briggs & Riley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Briggs & Riley audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.75×
Design AffinityPREMIUM2.09×
SpiritualityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Briggs & Riley audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Pet OwnershipJOY0.74×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Briggs & Riley's target market in United States?

Briggs & Riley's target market in United States covers an estimated 566,586 people, concentrated in California and Texas.

02

What is the gender split and age of Briggs & Riley customers?

60.7% of the Briggs & Riley audience are female, 39.3% are male, with an average age of 42.7 years.

03

Which brands do Briggs & Riley fans like most?

Briggs & Riley fans show strongest brand affinity for Tumi (52.47×), China Airlines (36.25×), and Travelpro (45.81×) over the country average.

04

Where do Briggs & Riley fans live in United States?

Briggs & Riley fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Briggs & Riley fans also like?

Beyond Briggs & Riley itself, the audience over-indexes on China Airlines (36.25×), Travelpro (45.81×), Cathay Pacific (20×), and All Nippon Airways (16.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Briggs & Riley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Briggs & Riley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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