Briggs & Riley Audience in United States
Briggs & Riley has an estimated audience of 548,944 people in United States. 60.7% are female, 39.3% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Historic site, Israel, Home equity, Pantsuit, Kendra Scott.
The average Briggs & Riley fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Israel, Home equity, with strongest over-indexing on Historic site (7.57× the country average). Demographically, the Briggs & Riley audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Briggs & Riley fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.7 |
| Estimated audience size | 548,944 |
Audience persona
The typical Briggs & Riley fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,803 | 1.7× |
| Texas | 54,080 | 1.15× |
| New York | 49,225 | 1.6× |
| Florida | 41,442 | 1.12× |
| Illinois | 23,940 | 1.31× |
| Georgia | 22,869 | 1.35× |
| Virginia | 18,723 | 1.4× |
| Washington | 17,555 | 1.59× |
| North Carolina | 16,612 | 1.01× |
| Pennsylvania | 15,301 | 0.83× |
| New Jersey | 15,229 | 1.09× |
| Massachusetts | 14,299 | 1.32× |
| Colorado | 13,616 | 1.57× |
| Ohio | 13,050 | 0.77× |
| Michigan | 12,565 | 0.88× |
| Arizona | 12,444 | 1.11× |
| Maryland | 11,255 | 1.19× |
| Tennessee | 10,555 | 0.96× |
| Minnesota | 8,517 | 1.08× |
| Oregon | 7,702 | 1.22× |
| Missouri | 7,577 | 0.86× |
| Nevada | 6,988 | 1.32× |
| Indiana | 6,923 | 0.69× |
| South Carolina | 6,900 | 0.84× |
| Connecticut | 6,224 | 1.13× |
| Utah | 5,902 | 1.2× |
| Wisconsin | 5,847 | 0.71× |
| Louisiana | 5,404 | 0.76× |
| Kentucky | 5,007 | 0.73× |
| Alabama | 4,621 | 0.6× |
| Hawaii | 4,360 | 1.85× |
| Oklahoma | 4,280 | 0.7× |
| Kansas | 4,134 | 0.96× |
| Washington, District of Columbia | 4,112 | 2.49× |
| Arkansas | 3,247 | 0.72× |
| Iowa | 2,733 | 0.6× |
| New Mexico | 2,716 | 0.99× |
| Idaho | 2,255 | 0.82× |
| Mississippi | 2,009 | 0.44× |
| Nebraska | 1,856 | 0.67× |
| New Hampshire | 1,765 | 0.82× |
| Maine | 1,544 | 0.79× |
| Alaska | 1,322 | 1.13× |
| Rhode Island | 1,247 | 0.71× |
| Montana | 1,218 | 0.8× |
| Delaware | 1,057 | 0.7× |
| West Virginia | 1,017 | 0.4× |
| Vermont | 724 | 0.75× |
| North Dakota | 585 | 0.52× |
| South Dakota | 565 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 7.57× | Arts & Culture |
| Israel | 3.45× | Travel & Leisure |
| Home equity | 3.14× | Home & Garden |
| Pantsuit | 14.48× | Fashion & Accessoires |
| Kendra Scott | 3.73× | Fashion & Accessoires |
| Elsword | 20× | Games |
| Natural rubber | 2.14× | Cars & Mobility |
| Jeep Wagoneer | 5.91× | Cars & Mobility |
| OpenJDK | 20× | |
| JDSU | 2.84× | Business & Career |
| Nationality | 1.92× | Politics & Society |
| Cam Ward | 3.42× | Sports |
| Litter box | 1.57× | Pets & Animals |
| Home staging | 3.7× | Home & Garden |
| Public speaking | 2.76× | Politics & Society |
| Nebraska | 1.75× | Travel & Leisure |
| Kansas | 1.6× | Travel & Leisure |
| Women's empowerment | 2.59× | Politics & Society |
| Sub Zero (Official) | 6× | Literature |
| Neiva, Huila | 8.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.89 |
| Design Affinity | PREMIUM | 2.61 |
| Sustainability | BALANCE | 1.93 |
| Quality Awareness | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.64 |
| Creativity | OPEN | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.3% |
| United Kingdom | 6.6% |
| Canada | 6.3% |
See Briggs & Riley audiences in other countries
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Frequently asked questions
How many fans does Briggs & Riley have in United States?
Briggs & Riley has an estimated audience of 548,944 people in United States, concentrated in California and Texas.
What is the gender split and age of Briggs & Riley fans?
60.7% of Briggs & Riley fans are female, 39.3% are male, with an average age of 42.7 years.
Which brands do Briggs & Riley fans like most?
Briggs & Riley fans show strongest brand affinity for Historic site (7.57×), Israel (3.45×), and Home equity (3.14×) over the country average.
Where do Briggs & Riley fans live in United States?
Briggs & Riley fans in United States are most concentrated in California (reach 102,803), Texas (reach 54,080), and New York (reach 49,225). These three regions account for the largest share of the active audience.
What other brands do Briggs & Riley fans also like?
Beyond Briggs & Riley itself, the audience over-indexes on Israel (3.45×), Home equity (3.14×), Pantsuit (14.48×), and Kendra Scott (3.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Briggs & Riley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.