Lucky Brand Audience in United States

Lucky Brand logo

Lucky Brand has an estimated audience of 1,549,645 people in United States. 77.2% are female, 22.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mothercare, Iowa River, Arco Iris, JC Whitney.

The average Lucky Brand fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mothercare, Iowa River, with strongest over-indexing on Lulu 黃路梓茵 (10.15× the country average). Demographically, the Lucky Brand audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Lucky Brand fans

Demographic split for Lucky Brand audience in United States
MetricValue
Female77.2%
Male22.8%
Average age40.0
Estimated audience size1,549,645

Audience persona

The typical Lucky Brand fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Lucky Brand in United States
RegionReachAffinity
California312,3461.83×
Texas148,7961.12×
Florida116,8201.11×
New York113,8801.32×
New Jersey71,2471.81×
Pennsylvania70,7581.36×
North Carolina58,0301.24×
Georgia55,4651.16×
Illinois49,0220.95×
Massachusetts46,7621.53×
Arizona42,6421.35×
Virginia36,6820.97×
Tennessee36,0341.16×
Michigan33,6830.83×
Maryland32,5161.22×
Washington32,2821.04×
Colorado31,6461.3×
Ohio28,8060.6×
South Carolina28,0741.2×
Connecticut26,0031.67×
Indiana22,2180.78×
Oregon21,1041.19×
Alabama20,0370.93×
Nevada19,6661.31×
Missouri18,4570.74×
Minnesota18,4460.83×
Wisconsin16,0270.69×
Kentucky14,0810.72×
Oklahoma12,3730.72×
Louisiana10,8430.54×
Utah10,5220.76×
Arkansas10,4660.82×
New Mexico9,7111.25×
Mississippi9,5160.75×
Iowa8,9500.7×
Kansas8,3520.68×
New Hampshire8,1551.34×
Rhode Island6,6411.35×
Nebraska6,4330.83×
Idaho5,5270.71×
Hawaii5,3840.81×
Maine5,3800.97×
Delaware5,2391.23×
West Virginia5,1520.71×
Washington, District of Columbia3,8540.83×
Montana3,4680.81×
Vermont2,5260.93×
South Dakota2,0100.56×
Alaska1,9840.6×
North Dakota1,6350.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucky Brand audience
BrandAffinityCategory
Lulu 黃路梓茵10.15×Movies & TV
Mothercare6.91×Kids & Family
Iowa River30.58×Travel & Leisure
Arco Iris21.44×Music & Radio
JC Whitney17.16×Shopping
Natural rubber2.01×Cars & Mobility
Collectable1.52×Kids & Family
Home equity1.82×Home & Garden
Alaska1.52×Travel & Leisure
Regional styles of Mexican music2.07×Music & Radio
Historic site3.06×Arts & Culture
Bank account1.72×Business & Career
edureka25.34×Business & Career
JDSU2×Business & Career
Vocal harmony2.93×Music & Radio
Certified diabetes educator8.42×Business & Career
Janitor4×Home & Garden
Cachorro3.34×Pets & Animals
Iowa Lottery6.07×Games
Casa.it31.09×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucky Brand audience
TraitClusterScore
SustainabilityBALANCE2.58
Design AffinityPREMIUM2.21
Luxury OrientationPREMIUM2.07
LGBTQ+ IdentityOPEN1.72
IndulgenceJOY1.53
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Lucky Brand
CountryShare
United States90.7%
Canada3.1%
Germany1.0%

See Lucky Brand audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Lucky Brand have in United States?

Lucky Brand has an estimated audience of 1,549,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucky Brand fans?

77.2% of Lucky Brand fans are female, 22.8% are male, with an average age of 40.0 years.

Which brands do Lucky Brand fans like most?

Lucky Brand fans show strongest brand affinity for Lulu 黃路梓茵 (10.15×), Mothercare (6.91×), and Iowa River (30.58×) over the country average.

Where do Lucky Brand fans live in United States?

Lucky Brand fans in United States are most concentrated in California (reach 312,346), Texas (reach 148,796), and Florida (reach 116,820). These three regions account for the largest share of the active audience.

What other brands do Lucky Brand fans also like?

Beyond Lucky Brand itself, the audience over-indexes on Mothercare (6.91×), Iowa River (30.58×), Arco Iris (21.44×), and JC Whitney (17.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucky Brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.