Rascasse Audience Intelligence

Lucky Brand Target Market in United States

A data profile of the people who buy, follow and care about Lucky Brand in United States — modelled from more than twelve digital signal sources. Lucky Brand has an estimated audience of 1,558,254 people in United States.

#9among Mainstream fashion in United States#1792among Brand in United States#763in Fashion & Accessoires

The average Lucky Brand fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tissot, QVC, Discount stores, with strongest over-indexing on Tissot (18.84× the country average).

Demographically, the Lucky Brand audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lucky Brand fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Tissot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucky Brand profile in United States.

Audience size
1.6M
in United States
Gender
77.2%♀
22.8% male
Age
40.0
average years
Country rank
#17249
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lucky Brand

77.2% are female, 22.8% are male, average age 40.0.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Lucky Brand audience in United States
MetricValue
Female77.2%
Male22.8%
Average age40.0
Estimated audience size1,558,254
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Lucky Brand audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3925%
40-4930%
50+13%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Lucky Brand audience comes from United States.

Worldwide audience distribution share by country for Lucky Brand
CountryShare
United States90.4%
Canada3.1%
Germany1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucky Brand audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucky Brand customers by region in United States
#RegionReachAffinity×
01New Jersey~70K1.85×
02California~300K1.75×
03Connecticut~30K1.66×
04Massachusetts~50K1.59×
05Nevada~20K1.55×
06New Hampshire~9K1.41×
07Rhode Island~7K1.38×
08Delaware~6K1.38×
09Arizona~40K1.33×
10Colorado~30K1.30×
11New York~100K1.29×
12Pennsylvania~70K1.29×
13New Mexico~10K1.29×
14North Carolina~60K1.26×
15Maryland~30K1.25×
16South Carolina~30K1.23×
17Florida~100K1.18×
18Tennessee~40K1.15×
19Oregon~20K1.14×
20Georgia~50K1.12×
21Texas~100K1.05×
22Washington~30K1.01×
23Maine~6K1.01×
24Virginia~40K0.99×
25Vermont~3K0.98×
26Illinois~50K0.93×
27Alabama~20K0.85×
28Arkansas~10K0.84×
29Hawaii~6K0.83×
30Washington, District of Columbia~4K0.83×
31Montana~4K0.83×
32Michigan~30K0.80×
33Minnesota~20K0.80×
34Utah~10K0.80×
35Nebraska~6K0.80×
36Mississippi~10K0.78×
37Indiana~20K0.77×
38West Virginia~6K0.77×
39Alaska~3K0.77×
40Missouri~20K0.76×
41Idaho~6K0.75×
42Oklahoma~10K0.72×
43Kentucky~10K0.71×
44Kansas~9K0.71×
45Iowa~9K0.70×
46Wisconsin~20K0.68×
47South Dakota~2K0.65×
48North Dakota~2K0.62×
49Ohio~30K0.58×
50Louisiana~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Lucky Brand, United States
0.56×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucky Brand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucky Brand audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires18.84×
02Hunter BootsFashion & Accessoires18.37×
03BiodermaBeauty & Wellness13.32×
04Bonnaroo Music FestivalMusic & Radio11.02×
05NiveaBeauty & Wellness10.82×
06Tom FordFashion & Accessoires7.52×
07QVCMovies & TV5.98×
08BoxingSports5.39×
09PoshmarkShopping4.35×
10Discount storesShopping4.14×
11ULTA BeautyBeauty & Wellness4.05×
12Drop shippingShopping3.50×
13Shopping mallsShopping2.74×
14CVS PharmacyShopping2.68×
15Trader Joe'sShopping2.65×
16Target CorporationShopping2.63×
17IKEAHome & Garden2.33×
18PinterestInternet & Social Media2.26×
19AirbnbTravel & Leisure2.14×
20FurnitureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucky Brand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucky Brand audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.06×
Convenience OrientationPREMIUM1.87×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucky Brand audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.78×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lucky Brand's target market in United States?

Lucky Brand's target market in United States covers an estimated 1,558,254 people, concentrated in California and Texas.

02

What is the gender split and age of Lucky Brand customers?

77.2% of the Lucky Brand audience are female, 22.8% are male, with an average age of 40.0 years.

03

Which brands do Lucky Brand fans like most?

Lucky Brand fans show strongest brand affinity for Tissot (18.84×), QVC (5.98×), and Discount stores (4.14×) over the country average.

04

Where do Lucky Brand fans live in United States?

Lucky Brand fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lucky Brand fans also like?

Beyond Lucky Brand itself, the audience over-indexes on QVC (5.98×), Discount stores (4.14×), ULTA Beauty (4.05×), and Target Corporation (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Lucky Brand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucky Brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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