Boden (clothing) Audience in United States

Boden (clothing) logo

Boden (clothing) has an estimated audience of 341,585 people in United States. 77.9% are female, 22.1% are male, average age 38.9. Top regions: California, New York, Texas. Top brand affinities: Cath Kidston, J.Crew Factory, Habitat (retailer), Order (business), COS.

The average Boden (clothing) fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cath Kidston, J.Crew Factory, Habitat (retailer), with strongest over-indexing on Cath Kidston (15.4× the country average). Demographically, the Boden (clothing) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Boden (clothing) fans

Demographic split for Boden (clothing) audience in United States
MetricValue
Female77.9%
Male22.1%
Average age38.9
Estimated audience size341,585

Audience persona

The typical Boden (clothing) fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Cath Kidston.

Top regions in United States

Top regions ranked by reach for Boden (clothing) in United States
RegionReachAffinity
California31,5770.84×
New York25,7331.35×
Texas18,9210.64×
Massachusetts14,5972.17×
Pennsylvania13,8061.2×
Virginia13,2581.59×
Illinois12,4721.1×
North Carolina12,0251.17×
Florida11,9730.52×
New Jersey10,7491.24×
Georgia9,7380.93×
Washington8,5941.25×
Ohio8,4410.8×
Maryland7,9221.35×
Michigan7,8040.87×
Minnesota6,6051.35×
Connecticut5,9591.74×
Tennessee5,9170.86×
Colorado5,8791.09×
South Carolina5,7481.12×
Wisconsin5,5111.07×
Oregon4,6231.18×
Missouri4,3030.78×
Indiana4,2210.68×
Alabama3,9780.83×
Kentucky3,7620.88×
Arizona3,4850.5×
Utah3,4031.11×
Louisiana2,5080.57×
Washington, District of Columbia2,1912.13×
Maine2,1281.74×
Iowa2,0440.73×
Oklahoma1,9820.52×
New Hampshire1,9401.44×
Kansas1,7810.66×
Rhode Island1,6131.48×
Arkansas1,6010.57×
Idaho1,4230.83×
Mississippi1,3600.48×
Vermont1,3192.2×
Nebraska1,3020.76×
Nevada1,1630.35×
New Mexico9260.54×
Montana8630.91×
West Virginia8480.53×
Delaware8120.86×
Alaska8011.1×
Hawaii7420.51×
North Dakota4870.69×
South Dakota4340.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boden (clothing) audience
BrandAffinityCategory
Cath Kidston15.4×Fashion & Accessoires
J.Crew Factory8.79×Shopping
Habitat (retailer)18.22×Home & Garden
Order (business)3.38×Business & Career
COS9.32×Shopping
Childbirth2.88×Kids & Family
Aerie (American Eagle Outfitters)4.44×
Old Navy2.21×Fashion & Accessoires
Kohl's2.1×Shopping
Laurell K. Hamilton41.98×Literature
Fashion Nova2.8×Shopping
Hobby Lobby2.03×Home & Garden
Yahoo!ショッピング2.34×
Marshalls2.22×Fashion & Accessoires
Offspring2.62×Home & Garden
1080i2.26×Technology & Electronics
T.J.Maxx2.34×Shopping
Primark5.07×Shopping
Nordstrom rack2.19×Fashion & Accessoires
Reiss (brand)11.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boden (clothing) audience
TraitClusterScore
SustainabilityBALANCE2.13
Urban LifestyleOPEN1.89
Luxury OrientationPREMIUM1.82
Family OrientationCONSERVATISM1.62
Design AffinityPREMIUM1.62
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Boden (clothing)
CountryShare
United Kingdom37.6%
United States22.7%
Germany9.7%

See Boden (clothing) audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Boden (clothing) have in United States?

Boden (clothing) has an estimated audience of 341,585 people in United States, concentrated in California and New York.

What is the gender split and age of Boden (clothing) fans?

77.9% of Boden (clothing) fans are female, 22.1% are male, with an average age of 38.9 years.

Which brands do Boden (clothing) fans like most?

Boden (clothing) fans show strongest brand affinity for Cath Kidston (15.4×), J.Crew Factory (8.79×), and Habitat (retailer) (18.22×) over the country average.

Where do Boden (clothing) fans live in United States?

Boden (clothing) fans in United States are most concentrated in California (reach 31,577), New York (reach 25,733), and Texas (reach 18,921). These three regions account for the largest share of the active audience.

What other brands do Boden (clothing) fans also like?

Beyond Boden (clothing) itself, the audience over-indexes on J.Crew Factory (8.79×), Habitat (retailer) (18.22×), Order (business) (3.38×), and COS (9.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boden (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.