Rascasse Audience Intelligence

Advance health care directive Audience in United States

A data profile of the people who buy, follow and care about Advance health care directive in United States — modelled from more than twelve digital signal sources. Advance health care directive has an estimated audience of 1,207,198 people in United States.

#8050among Topic in United States#656in Health

The average Advance health care directive fan in United States is 53.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Sustainable energy, Vehicle insurance, with strongest over-indexing on Mortgage loans (7.87× the country average).

Demographically, the Advance health care directive audience skews more female with an average age of 53.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Advance health care directive fan in United States is more female, around 53.6 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage loans.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advance health care directive profile in United States.

Audience size
1.2M
in United States
Gender
70.2%♀
29.8% male
Age
53.6
average years
Country rank
#20804
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advance health care directive fans

70.2% are female, 29.8% are male, average age 53.6.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Advance health care directive audience in United States
MetricValue
Female70.2%
Male29.8%
Average age53.6
Estimated audience size1,207,198
Fig. 03

Age distribution

Ø 53.6
average years
Age distribution of the Advance health care directive audience in United States
Age bracketShare%
16-193%
20-293%
30-396%
40-4922%
50+67%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Advance health care directive audience comes from United States.

Worldwide audience distribution share by country for Advance health care directive
CountryShare
Germany69.1%
United States28.6%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advance health care directive audience in United States is strongest.

Fig. 05

Top regions by affinity

Advance health care directive fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.67×
02California~300K2.35×
03Alaska~3K1.24×
04Vermont~3K1.18×
05Delaware~4K1.08×
06South Dakota~3K1.08×
07Montana~4K1.07×
08North Dakota~3K1.07×
09Maine~5K1.05×
10Rhode Island~4K1.04×
11New Mexico~6K1.03×
12Idaho~6K1.02×
13New Hampshire~5K1.02×
14West Virginia~6K1.01×
15Mississippi~10K1.00×
16Washington, District of Columbia~4K1.00×
17Nebraska~6K0.98×
18Utah~10K0.97×
19Arkansas~10K0.97×
20Iowa~10K0.97×
21Kansas~9K0.97×
22Oklahoma~10K0.96×
23Louisiana~10K0.95×
24Kentucky~10K0.95×
25Connecticut~10K0.95×
26Nevada~10K0.95×
27South Carolina~20K0.94×
28Alabama~20K0.94×
29Oregon~10K0.94×
30Missouri~20K0.93×
31Wisconsin~20K0.93×
32Tennessee~20K0.92×
33Indiana~20K0.92×
34Minnesota~20K0.92×
35Maryland~20K0.91×
36Colorado~20K0.91×
37Michigan~30K0.90×
38Arizona~20K0.90×
39Washington~20K0.90×
40Massachusetts~20K0.90×
41Virginia~30K0.89×
42New Jersey~30K0.88×
43Georgia~30K0.87×
44Ohio~30K0.87×
45North Carolina~30K0.87×
46Pennsylvania~30K0.86×
47Illinois~30K0.86×
48New York~50K0.79×
49Florida~60K0.78×
50Texas~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Advance health care directive, United States
0.75×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advance health care directive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advance health care directive audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility18.71×
02Elderly careHealth18.40×
03Sustainable energyHome & Garden11.31×
04Online bankingBusiness & Career10.33×
05QVCMovies & TV10.05×
06LotteryGames9.72×
07Vehicle insuranceCars & Mobility9.08×
08FedExBusiness & Career8.47×
09Renewable energyBusiness & Career8.08×
10Mortgage loansBusiness & Career7.87×
11Home insuranceBusiness & Career7.67×
12Weather forecastingHome & Garden6.96×
13Life insuranceBusiness & Career6.56×
14Solar energyHome & Garden5.58×
15Health insuranceBusiness & Career5.42×
16Discount storesShopping5.12×
17PinterestInternet & Social Media4.79×
18Shopping mallsShopping3.89×
19McDonald'sFood & Beverages3.39×
20AirbnbTravel & Leisure3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advance health care directive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advance health care directive audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.96×
SustainabilityBALANCE2.96×
Convenience OrientationPREMIUM2.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advance health care directive audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.89×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advance health care directive have in United States?

Advance health care directive has an estimated audience of 1,207,198 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Advance health care directive fans?

70.2% of Advance health care directive fans are female, 29.8% are male, with an average age of 53.6 years.

03

Which brands do Advance health care directive fans like most?

Advance health care directive fans show strongest brand affinity for Mortgage loans (7.87×), Sustainable energy (11.31×), and Vehicle insurance (9.08×) over the country average.

04

Where do Advance health care directive fans live in United States?

Advance health care directive fans in United States are most concentrated in California (reach ~300K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Advance health care directive fans also like?

Beyond Advance health care directive itself, the audience over-indexes on Sustainable energy (11.31×), Vehicle insurance (9.08×), FedEx (8.47×), and Pinterest (4.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Advance health care directive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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