Advance health care directive Audience in United States

Advance health care directive has an estimated audience of 1,207,198 people in United States. 70.2% are female, 29.8% are male, average age 53.6. Top regions: California, Hawaii, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Autism Awareness.

The average Advance health care directive fan in United States is 53.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (6.63× the country average). Demographically, the Advance health care directive audience skews more female with an average age of 53.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Advance health care directive fans

Demographic split for Advance health care directive audience in United States
MetricValue
Female70.2%
Male29.8%
Average age53.6
Estimated audience size1,207,198

Audience persona

The typical Advance health care directive fan in United States is more female, around 53.6 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Advance health care directive in United States
RegionReachAffinity
California309,5942.33×
Hawaii42,7808.24×
Florida15,4570.19×
Texas15,3680.15×
New York12,6140.19×
Pennsylvania12,1210.3×
North Carolina10,6830.29×
Washington9,0940.38×
Mississippi9,0370.91×
Georgia9,0070.24×
Tennessee8,3130.34×
Louisiana8,0350.52×
Arkansas8,0290.81×
Oklahoma7,8520.59×
Kentucky7,7270.51×
Arizona7,6090.31×
Minnesota7,5300.44×
Alabama7,4800.44×
West Virginia7,4611.33×
Alaska7,4452.88×
Iowa7,0870.71×
South Carolina7,0750.39×
Ohio6,9150.19×
Indiana6,8930.31×
Kansas6,8910.72×
Idaho6,8901.14×
Virginia6,7900.23×
New Jersey6,7390.22×
Missouri6,6760.34×
Illinois6,6320.16×
Montana6,4901.94×
New Mexico6,4871.07×
South Dakota6,4062.3×
Michigan6,3550.2×
Utah6,3460.59×
Wisconsin6,3210.35×
North Dakota6,2382.52×
New Hampshire6,1471.29×
Wyoming6,0353.37×
Nebraska6,0200.99×
Connecticut6,0110.5×
Nevada5,9690.51×
Rhode Island5,9361.54×
Maine5,9321.37×
Colorado5,8950.31×
Oregon5,8930.43×
Vermont5,8382.75×
Maryland5,7900.28×
Massachusetts5,5900.24×
Delaware5,3161.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advance health care directive audience
BrandAffinityCategory
Capital One6.63×Business & Career
Google Maps5.76×Internet & Social Media
Indeed.com5.63×Business & Career
CarGurus5.72×Cars & Mobility
Autism Awareness8.98×Health
Diabetes mellitus awareness6.19×Health
Kia Sportage18.71×Cars & Mobility
Circle K6.09×Shopping
Enterprise Rent-A-Car5.08×Cars & Mobility
Google News4.9×News
DeviantArt5.55×Internet & Social Media
Home insurance5.15×Business & Career
Beetlejuice3.67×Movies & TV
Singer-songwriter3.04×Music & Radio
Diane Keaton4.53×Movies & TV
7-Eleven3.9×Shopping
Microblogging6.26×Technology & Electronics
AccuWeather4.45×Home & Garden
Honda HR-V17.38×Cars & Mobility
Khan Academy5.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advance health care directive audience
TraitClusterScore
Family OrientationCONSERVATISM1.71
Price SensitivityPREMIUM1.29
TravellingTHRILL1.27
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.25
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Advance health care directive
CountryShare
Germany50.0%
United States46.3%
Canada2.1%

See Advance health care directive audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Advance health care directive have in United States?

Advance health care directive has an estimated audience of 1,207,198 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Advance health care directive fans?

70.2% of Advance health care directive fans are female, 29.8% are male, with an average age of 53.6 years.

Which brands do Advance health care directive fans like most?

Advance health care directive fans show strongest brand affinity for Capital One (6.63×), Google Maps (5.76×), and Indeed.com (5.63×) over the country average.

Where do Advance health care directive fans live in United States?

Advance health care directive fans in United States are most concentrated in California (reach 309,594), Hawaii (reach 42,780), and Florida (reach 15,457). These three regions account for the largest share of the active audience.

What other brands do Advance health care directive fans also like?

Beyond Advance health care directive itself, the audience over-indexes on Google Maps (5.76×), Indeed.com (5.63×), CarGurus (5.72×), and Autism Awareness (8.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advance health care directive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.