Cost of living Audience in United States

Cost of living has an estimated audience of 2,233,136 people in United States. 53.3% are female, 46.7% are male, average age 50.7. Top regions: California, Texas, Florida. Top brand affinities: Retirement, Fox News Channel, Home insurance, Life insurance, Made in USA.

The average Cost of living fan in United States is 50.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Retirement, Fox News Channel, Home insurance, with strongest over-indexing on Retirement (5.19× the country average). Demographically, the Cost of living audience skews balanced with an average age of 50.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Cost of living fans

Demographic split for Cost of living audience in United States
MetricValue
Female53.3%
Male46.7%
Average age50.7
Estimated audience size2,233,136

Audience persona

The typical Cost of living fan in United States is balanced, around 50.7 years old, with strong Need for Security tendencies and a notable affinity for Retirement.

Top regions in United States

Top regions ranked by reach for Cost of living in United States
RegionReachAffinity
California186,7600.76×
Texas164,8710.86×
Florida158,1611.05×
New York89,9290.72×
Ohio77,3951.13×
Pennsylvania76,1921.01×
North Carolina70,2981.05×
Georgia69,7281.01×
Michigan65,7621.13×
Illinois64,5080.87×
Virginia52,7340.97×
Tennessee51,4111.15×
Arizona49,9131.09×
Indiana48,4471.19×
Missouri45,1261.25×
Washington42,5010.95×
New Jersey41,2010.73×
Alabama40,8501.31×
South Carolina38,7701.15×
Kentucky35,1111.25×
Maryland34,8640.91×
Wisconsin34,6861.03×
Massachusetts33,0710.75×
Oklahoma32,8941.33×
Colorado31,8070.9×
Louisiana30,5161.06×
Minnesota27,7250.87×
Mississippi25,6231.39×
Arkansas24,4101.33×
Oregon24,3570.95×
Nevada22,2451.03×
Iowa20,4761.11×
Kansas19,8981.13×
Connecticut16,7720.75×
Utah14,9030.75×
New Mexico14,1631.26×
West Virginia13,7771.32×
Idaho11,9771.07×
Nebraska10,5540.94×
Hawaii8,1020.84×
Maine7,9450.99×
New Hampshire7,2930.83×
Montana6,0290.97×
Delaware5,9490.97×
Rhode Island5,6690.8×
South Dakota4,5890.89×
Alaska4,3610.91×
Washington, District of Columbia4,3100.64×
North Dakota3,7230.81×
Vermont3,2890.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cost of living audience
BrandAffinityCategory
Retirement5.19×Business & Career
Fox News Channel1.83×Movies & TV
Home insurance4.15×Business & Career
Life insurance3.46×Business & Career
Made in USA3.19×Business & Career
Chase (bank)2.54×Business & Career
Retirement planning4.64×Business & Career
Dentistry2.82×Business & Career
Robert Redford3.74×Movies & TV
Retirement community4.04×Kids & Family
Multiple myeloma awareness6.9×Health
Bank of America2×Business & Career
Singer-songwriter2×Music & Radio
Dollar General1.91×Shopping
Local news2.03×News
Politico4.45×Politics & Society
Real property2.51×Home & Garden
Wells Fargo1.82×Business & Career
Diabetes mellitus awareness3.1×Health
Health care1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cost of living audience
TraitClusterScore
Need for SecurityCONSERVATISM1.5
Quality AwarenessPREMIUM1.49
PatriotismCONSERVATISM1.43
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.22
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Cost of living
CountryShare
United States69.9%
Ireland8.3%
United Kingdom4.1%

See Cost of living audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Cost of living have in United States?

Cost of living has an estimated audience of 2,233,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Cost of living fans?

53.3% of Cost of living fans are female, 46.7% are male, with an average age of 50.7 years.

Which brands do Cost of living fans like most?

Cost of living fans show strongest brand affinity for Retirement (5.19×), Fox News Channel (1.83×), and Home insurance (4.15×) over the country average.

Where do Cost of living fans live in United States?

Cost of living fans in United States are most concentrated in California (reach 186,760), Texas (reach 164,871), and Florida (reach 158,161). These three regions account for the largest share of the active audience.

What other brands do Cost of living fans also like?

Beyond Cost of living itself, the audience over-indexes on Fox News Channel (1.83×), Home insurance (4.15×), Life insurance (3.46×), and Made in USA (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cost of living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.