Rascasse Audience Intelligence

Cost of living Audience in United States

A data profile of the people who buy, follow and care about Cost of living in United States — modelled from more than twelve digital signal sources. Cost of living has an estimated audience of 2,233,136 people in United States.

#5970among Topic in United States#833in Politics & Society

The average Cost of living fan in United States is 50.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home insurance, Life insurance, Retirement, with strongest over-indexing on Home insurance (6.91× the country average).

Demographically, the Cost of living audience skews balanced with an average age of 50.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cost of living fan in United States is balanced, around 50.7 years old, with strong Patriotism tendencies and a notable affinity for Home insurance.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cost of living profile in United States.

Audience size
2.2M
in United States
Gender
53.3%♀
46.7% male
Age
50.7
average years
Country rank
#13038
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cost of living fans

53.3% are female, 46.7% are male, average age 50.7.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Cost of living audience in United States
MetricValue
Female53.3%
Male46.7%
Average age50.7
Estimated audience size2,233,136
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the Cost of living audience in United States
Age bracketShare%
16-194%
20-299%
30-3912%
40-4917%
50+59%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Cost of living audience comes from United States.

Worldwide audience distribution share by country for Cost of living
CountryShare
United States69.8%
Ireland8.4%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cost of living audience in United States is strongest.

Fig. 05

Top regions by affinity

Cost of living fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.33×
02West Virginia~10K1.27×
03Arkansas~20K1.25×
04Oklahoma~30K1.24×
05Alabama~40K1.23×
06New Mexico~10K1.23×
07Missouri~40K1.19×
08Wyoming~4K1.19×
09Kentucky~30K1.18×
10Kansas~20K1.14×
11Indiana~50K1.13×
12Iowa~20K1.12×
13South Carolina~40K1.10×
14Michigan~60K1.08×
15Tennessee~50K1.08×
16Ohio~70K1.06×
17Idaho~10K1.06×
18Arizona~50K1.04×
19Louisiana~30K1.03×
20North Carolina~70K1.02×
21Wisconsin~30K1.01×
22Nevada~20K1.00×
23Maine~8K1.00×
24Montana~6K1.00×
25Florida~100K0.99×
26Alaska~5K0.99×
27Pennsylvania~70K0.98×
28Nebraska~10K0.98×
29Delaware~6K0.98×
30Georgia~70K0.97×
31Virginia~50K0.97×
32Oregon~20K0.97×
33Washington~40K0.96×
34South Dakota~5K0.96×
35Maryland~40K0.95×
36Washington, District of Columbia~6K0.94×
37North Dakota~4K0.94×
38Hawaii~9K0.93×
39Colorado~30K0.92×
40New Hampshire~8K0.91×
41Minnesota~30K0.87×
42Rhode Island~6K0.86×
43Illinois~60K0.85×
44Utah~20K0.85×
45Texas~200K0.83×
46Connecticut~20K0.82×
47Massachusetts~30K0.79×
48California~200K0.75×
49New Jersey~40K0.73×
50New York~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Cost of living, United States
0.72×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cost of living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cost of living audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career7.51×
02Home insuranceBusiness & Career6.91×
03RetirementBusiness & Career6.40×
04Life insuranceBusiness & Career6.06×
05Robert RedfordMovies & TV5.86×
06Retirement communityKids & Family5.30×
07Efficient energy useTechnology & Electronics5.25×
08Health insuranceBusiness & Career5.03×
09NostalgiaHome & Garden3.42×
10PharmacyBusiness & Career3.35×
11Health careBusiness & Career3.10×
12American AirlinesTravel & Leisure3.02×
13TraditionPolitics & Society2.95×
14Nonprofit organizationPolitics & Society2.67×
15Local newsNews2.59×
16BankingBusiness & Career2.45×
17InsuranceBusiness & Career2.38×
18Donald TrumpPolitics & Society2.36×
19CNNMovies & TV2.22×
20RecipesFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cost of living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cost of living audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
Quality AwarenessPREMIUM2.21×
Need for SecurityCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cost of living audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.27×
Luxury OrientationPREMIUM0.68×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cost of living have in United States?

Cost of living has an estimated audience of 2,233,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cost of living fans?

53.3% of Cost of living fans are female, 46.7% are male, with an average age of 50.7 years.

03

Which brands do Cost of living fans like most?

Cost of living fans show strongest brand affinity for Home insurance (6.91×), Life insurance (6.06×), and Retirement (6.4×) over the country average.

04

Where do Cost of living fans live in United States?

Cost of living fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cost of living fans also like?

Beyond Cost of living itself, the audience over-indexes on Life insurance (6.06×), Retirement (6.4×), Health care (3.1×), and Retirement planning (7.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Cost of living audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cost of living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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