Diario AS Audience in Germany
Diario AS has an estimated audience of 435,599 people in Germany. 1.6% are female, 98.4% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Litter box, Natural rubber, Eindhoven, Panama, Minestrone.
The average Diario AS fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Litter box, Natural rubber, Eindhoven, with strongest over-indexing on Litter box (2.33× the country average). Demographically, the Diario AS audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Diario AS fans
| Metric | Value |
|---|---|
| Female | 1.6% |
| Male | 98.4% |
| Average age | 36.1 |
| Estimated audience size | 435,599 |
Audience persona
The typical Diario AS fan in Germany is more male, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,554 | 1.34× |
| Baden-Württemberg | 164,770 | 1.34× |
| Bayern | 164,748 | 1.14× |
| Hessen | 118,458 | 1.73× |
| Berlin | 72,288 | 1.8× |
| Niedersachsen | 70,587 | 0.81× |
| Rheinland-Pfalz | 45,343 | 1.01× |
| Hamburg | 31,298 | 1.54× |
| Sachsen | 27,436 | 0.62× |
| Schleswig-Holstein | 24,767 | 0.77× |
| Brandenburg | 17,331 | 0.62× |
| Saarland | 11,319 | 1.03× |
| Thüringen | 9,941 | 0.43× |
| Sachsen-Anhalt | 9,491 | 0.41× |
| Bremen | 7,913 | 1.03× |
| Mecklenburg-Vorpommern | 6,572 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.33× | Pets & Animals |
| Natural rubber | 1.91× | Cars & Mobility |
| Eindhoven | 1.65× | Travel & Leisure |
| Panama | 3.55× | Travel & Leisure |
| Minestrone | 1.75× | Food & Beverages |
| Davos | 4.54× | Travel & Leisure |
| Buzzword bingo | 14.17× | Business & Career |
| IPKO | 2.66× | Business & Career |
| The Boomtown Rats | 9.11× | Music & Radio |
| Prozis | 1.97× | Shopping |
| Dzień Dobry TVN | 4.95× | Movies & TV |
| Chili con carne | 3.1× | Food & Beverages |
| IS (Infinite Stratos) | 1.64× | Literature |
| Silverpoint | 3.03× | |
| Hebe | 1.65× | Home & Garden |
| Isabela (province) | 9.48× | |
| The Ocean Race | 2.79× | Sports |
| Stomp box | 8.18× | Music & Radio |
| BumBum | 3.54× | Sports |
| Hypothec | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.93 |
| Early Adopter Mentality | POWER | 1.68 |
| Career Orientation | POWER | 1.36 |
| Travelling | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 28.0% |
| China | 5.9% |
| Philippines | 5.3% |
See Diario AS audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Diario AS have in Germany?
Diario AS has an estimated audience of 435,599 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Diario AS fans?
1.6% of Diario AS fans are female, 98.4% are male, with an average age of 36.1 years.
Which brands do Diario AS fans like most?
Diario AS fans show strongest brand affinity for Litter box (2.33×), Natural rubber (1.91×), and Eindhoven (1.65×) over the country average.
Where do Diario AS fans live in Germany?
Diario AS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,554), Baden-Württemberg (reach 164,770), and Bayern (reach 164,748). These three regions account for the largest share of the active audience.
What other brands do Diario AS fans also like?
Beyond Diario AS itself, the audience over-indexes on Natural rubber (1.91×), Eindhoven (1.65×), Panama (3.55×), and Minestrone (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.