Rascasse Audience Intelligence

Diario AS Audience in Germany

A data profile of the people who buy, follow and care about Diario AS in Germany — modelled from more than twelve digital signal sources. Diario AS has an estimated audience of 890,008 people in Germany.

#184among Soccer in Germany#252among Website / Newspaper / Magazine in Germany#574in Sports

The average Diario AS fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include La Liga, Real Betis, Atlético Madrid, with strongest over-indexing on La Liga (9.33× the country average).

Demographically, the Diario AS audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diario AS fan in Germany is more male, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for La Liga.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diario AS profile in Germany.

Audience size
890K
in Germany
Gender
1.6%♀
98.4% male
Age
36.1
average years
Country rank
#7196
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Diario AS

1.6% are female, 98.4% are male, average age 36.1.

Fig. 02

Gender split

1.6%
Female
98.4%
Male
Demographic split for Diario AS audience in Germany
MetricValue
Female1.6%
Male98.4%
Average age36.1
Estimated audience size890,008
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Diario AS audience in Germany
Age bracketShare%
16-1916%
20-2932%
30-3925%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Diario AS audience comes from Germany.

Worldwide audience distribution share by country for Diario AS
CountryShare
Spain27.3%
China5.7%
Philippines5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diario AS audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diario AS fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.70×
02Berlin~70K1.68×
03Hamburg~30K1.61×
04Nordrhein-Westfalen~300K1.30×
05Baden-Württemberg~200K1.28×
06Bayern~200K1.14×
07Saarland~10K1.10×
08Bremen~8K1.08×
09Rheinland-Pfalz~40K0.99×
10Niedersachsen~80K0.87×
11Schleswig-Holstein~20K0.76×
12Brandenburg~20K0.67×
13Sachsen~30K0.61×
14Thüringen~10K0.51×
15Sachsen-Anhalt~10K0.47×
16Mecklenburg-Vorpommern~7K0.43×
Fig. 06

Affinity by region

Affinity by region — Diario AS, Germany
0.43×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diario AS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diario AS audience
#·InterestCategoryAffinity×
01Real BetisSports28.48×
02Sevilla FCSports17.48×
03Real SociedadSports17.14×
04Copa LibertadoresSports13.45×
05Atlético MadridSports12.12×
06Mohamed SalahSports9.44×
07Beach soccerSports9.43×
08La LigaSports9.33×
09Paris Saint-GermainSports6.79×
10Tottenham Hotspur F.C.Sports6.02×
11Alexander ZverevSports4.42×
12EA Sports FCGames4.08×
13FIFA (video game series)Games4.08×
14Online newspaperNews3.09×
15Real Madrid C.F.Sports2.50×
16FC BarcelonaSports2.44×
17ReligionBusiness & Career2.18×
18SV Werder BremenSports2.06×
19FIFA World CupSports2.00×
20UEFA Champions LeagueSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diario AS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diario AS audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
Early Adopter MentalityPOWER1.63×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diario AS audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.30×
MindfulnessBALANCE0.42×
IndulgenceJOY0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diario AS have in Germany?

Diario AS has an estimated audience of 890,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diario AS fans?

1.6% of Diario AS fans are female, 98.4% are male, with an average age of 36.1 years.

03

Which brands do Diario AS fans like most?

Diario AS fans show strongest brand affinity for La Liga (9.33×), Real Betis (28.48×), and Atlético Madrid (12.12×) over the country average.

04

Where do Diario AS fans live in Germany?

Diario AS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diario AS fans also like?

Beyond Diario AS itself, the audience over-indexes on Real Betis (28.48×), Atlético Madrid (12.12×), Paris Saint-Germain (6.79×), and Alexander Zverev (4.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Diario AS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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