Diario AS Audience in United States

Diario AS logo

Diario AS has an estimated audience of 796,097 people in United States. 8.1% are female, 91.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Dental hygienist, Home construction, Warminster Township, Bucks County, Pennsylvania, Penn & Teller, Minnesota.

The average Diario AS fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dental hygienist, Home construction, Warminster Township, Bucks County, Pennsylvania, with strongest over-indexing on Dental hygienist (12.34× the country average). Demographically, the Diario AS audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

Demographics of Diario AS fans

Demographic split for Diario AS audience in United States
MetricValue
Female8.1%
Male91.9%
Average age34.9
Estimated audience size796,097

Audience persona

The typical Diario AS fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Dental hygienist.

Top regions in United States

Top regions ranked by reach for Diario AS in United States
RegionReachAffinity
California110,6071.26×
Texas93,0101.36×
Florida87,0961.62×
New York60,3051.36×
Georgia30,6761.25×
Illinois28,8751.09×
North Carolina27,0681.13×
Pennsylvania24,7090.92×
New Jersey24,3941.2×
Virginia23,3021.2×
Ohio22,8050.93×
Michigan20,4230.98×
Tennessee18,8001.18×
Massachusetts18,2981.17×
Maryland18,0451.32×
Arizona15,7640.97×
Washington15,4100.96×
Indiana14,6011×
South Carolina12,2141.02×
Louisiana12,1651.18×
Alabama11,9201.07×
Colorado11,7060.93×
Missouri11,7030.91×
Minnesota9,9000.87×
Kentucky9,8860.99×
Oklahoma9,0721.03×
Wisconsin9,0660.76×
Connecticut8,9401.12×
Nevada8,7201.13×
Oregon8,6080.94×
Utah7,6231.07×
Mississippi7,3811.13×
Arkansas6,5571×
Kansas5,4150.86×
Iowa5,3430.81×
Hawaii3,7581.1×
Washington, District of Columbia3,6701.53×
New Mexico3,4860.87×
Nebraska3,1040.78×
West Virginia3,0720.83×
Idaho3,0650.77×
New Hampshire2,2860.73×
Rhode Island2,1680.86×
Maine2,1270.75×
Delaware1,7650.8×
Montana1,5290.69×
Alaska1,5030.88×
South Dakota1,2480.68×
North Dakota1,0850.66×
Vermont9820.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diario AS audience
BrandAffinityCategory
Dental hygienist12.34×Health
Home construction2.13×Home & Garden
Warminster Township, Bucks County, Pennsylvania45.3×Travel & Leisure
Penn & Teller9.56×Movies & TV
Minnesota1.74×Travel & Leisure
Mackenzie Foy7.16×Fashion & Accessoires
Panama3.27×Travel & Leisure
Yoga Journal15.79×Sports
Warning sign10.07×Cars & Mobility
Dzień Dobry TVN40.91×Movies & TV
LaMarcus Aldridge15.68×Sports
Sears2.37×Shopping
Stop Bullying9.3×Politics & Society
El Palomar, Buenos Aires24.88×Travel & Leisure
Sam Bush11.46×Music & Radio
bumGenius17.06×Kids & Family
Italian Market, Philadelphia4.96×
The Boomtown Rats17.66×Music & Radio
Bustos, Bulacan14.68×Travel & Leisure
Toros de Tijuana7.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diario AS audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Need for SecurityCONSERVATISM1.19
Urban LifestyleOPEN1.07
Risk AppetiteTHRILL1
Social Media UsageJOY0.89
TravellingTHRILL0.85

Worldwide distribution

Worldwide audience distribution share by country for Diario AS
CountryShare
Spain28.0%
China5.9%
Philippines5.3%

See Diario AS audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Diario AS have in United States?

Diario AS has an estimated audience of 796,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Diario AS fans?

8.1% of Diario AS fans are female, 91.9% are male, with an average age of 34.9 years.

Which brands do Diario AS fans like most?

Diario AS fans show strongest brand affinity for Dental hygienist (12.34×), Home construction (2.13×), and Warminster Township, Bucks County, Pennsylvania (45.3×) over the country average.

Where do Diario AS fans live in United States?

Diario AS fans in United States are most concentrated in California (reach 110,607), Texas (reach 93,010), and Florida (reach 87,096). These three regions account for the largest share of the active audience.

What other brands do Diario AS fans also like?

Beyond Diario AS itself, the audience over-indexes on Home construction (2.13×), Warminster Township, Bucks County, Pennsylvania (45.3×), Penn & Teller (9.56×), and Minnesota (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.