Diario AS Audience in United States

Diario AS has an estimated audience of 796,097 people in United States. 8.1% are female, 91.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Real Madrid C.F., FC Barcelona, Juventus F.C., Manchester United F.C., Paris Saint-Germain.

The average Diario AS fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real Madrid C.F., FC Barcelona, Juventus F.C., with strongest over-indexing on Real Madrid C.F. (7.86× the country average). Demographically, the Diario AS audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

Demographics of Diario AS fans

Demographic split for Diario AS audience in United States
MetricValue
Female8.1%
Male91.9%
Average age34.9
Estimated audience size796,097

Audience persona

The typical Diario AS fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Diario AS in United States
RegionReachAffinity
California110,6071.26×
Texas93,0101.36×
Florida87,0961.62×
New York60,3051.36×
Georgia30,6761.25×
Illinois28,8751.09×
North Carolina27,0681.13×
Pennsylvania24,7090.92×
New Jersey24,3941.2×
Virginia23,3021.2×
Ohio22,8050.93×
Michigan20,4230.98×
Tennessee18,8001.18×
Massachusetts18,2981.17×
Maryland18,0451.32×
Arizona15,7640.97×
Washington15,4100.96×
Indiana14,6011×
South Carolina12,2141.02×
Louisiana12,1651.18×
Alabama11,9201.07×
Colorado11,7060.93×
Missouri11,7030.91×
Minnesota9,9000.87×
Kentucky9,8860.99×
Oklahoma9,0721.03×
Wisconsin9,0660.76×
Connecticut8,9401.12×
Nevada8,7201.13×
Oregon8,6080.94×
Utah7,6231.07×
Mississippi7,3811.13×
Arkansas6,5571×
Kansas5,4150.86×
Iowa5,3430.81×
Hawaii3,7581.1×
Washington, District of Columbia3,6701.53×
New Mexico3,4860.87×
Nebraska3,1040.78×
West Virginia3,0720.83×
Idaho3,0650.77×
New Hampshire2,2860.73×
Rhode Island2,1680.86×
Maine2,1270.75×
Delaware1,7650.8×
Montana1,5290.69×
Alaska1,5030.88×
South Dakota1,2480.68×
North Dakota1,0850.66×
Vermont9820.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diario AS audience
BrandAffinityCategory
Real Madrid C.F.7.86×Sports
FC Barcelona7.16×Sports
Juventus F.C.14.68×Sports
Manchester United F.C.8.28×Sports
Paris Saint-Germain13.33×Sports
Inter Milan13.55×Sports
Atlético Madrid17.66×Sports
Neymar15.68×Sports
Karim Benzema45.3×Sports
Arsenal F.C.10.94×Sports
Cristiano Ronaldo8.52×Sports
Mohamed Salah24.88×Sports
Manchester City F.C.7.37×Sports
A.C. Milan9.68×Sports
Tottenham Hotspur F.C.11.22×Sports
Toni Kroos40.91×Sports
Lionel Messi10.07×Sports
Real Betis20.06×Sports
Liverpool F.C.6.6×Sports
Los Angeles FC11.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diario AS audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Need for SecurityCONSERVATISM1.19
Urban LifestyleOPEN1.07
Risk AppetiteTHRILL1
Social Media UsageJOY0.89
TravellingTHRILL0.85

Worldwide distribution

Worldwide audience distribution share by country for Diario AS
CountryShare
Spain28.0%
China5.9%
Philippines5.3%

See Diario AS audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Diario AS have in United States?

Diario AS has an estimated audience of 796,097 people in United States, concentrated in California and Texas.

What is the gender split and age of Diario AS fans?

8.1% of Diario AS fans are female, 91.9% are male, with an average age of 34.9 years.

Which brands do Diario AS fans like most?

Diario AS fans show strongest brand affinity for Real Madrid C.F. (7.86×), FC Barcelona (7.16×), and Juventus F.C. (14.68×) over the country average.

Where do Diario AS fans live in United States?

Diario AS fans in United States are most concentrated in California (reach 110,607), Texas (reach 93,010), and Florida (reach 87,096). These three regions account for the largest share of the active audience.

What other brands do Diario AS fans also like?

Beyond Diario AS itself, the audience over-indexes on FC Barcelona (7.16×), Juventus F.C. (14.68×), Manchester United F.C. (8.28×), and Paris Saint-Germain (13.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.