A data profile of the people who buy, follow and care about Florentino Pérez in Spain — modelled from more than twelve digital signal sources. Florentino Pérez has an estimated audience of 2,160,858 people in Spain.
Florentino Pérez has an estimated audience of 2,160,858 people in Spain. 6.5% are female, 93.5% are male, average age 42.5. Top brand affinities: FIFA World Cup, Toni Kroos, Real Madrid C.F., UEFA Champions League, La Liga.
Top brand affinities include FIFA World Cup, Toni Kroos, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (4.31× the country average).
Demographically, the Florentino Pérez audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Florentino Pérez fan in Spain is more male, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Florentino Pérez profile in Spain.
6.5% are female, 93.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 6.5% |
| Male | 93.5% |
| Average age | 42.5 |
| Estimated audience size | 2,160,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Florentino Pérez audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 71.1% |
| United States | 6.9% |
| Brazil | 5.1% |
The strongest cross-interests of the Florentino Pérez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leroy Sané | Sports | 42.25× | ||
| 02 | Paul Pogba | Sports | 26.36× | ||
| 03 | Toni Kroos | Sports | 21.32× | ||
| 04 | SailGP | Sports | 15.38× | ||
| 05 | America's Cup | Sports | 15.38× | ||
| 06 | Karim Benzema | Sports | 15.22× | ||
| 07 | Robert Lewandowski | Sports | 12.76× | ||
| 08 | Jürgen Klopp | Sports | 12.40× | ||
| 09 | Marc-André ter Stegen | Sports | 7.04× | ||
| 10 | FIFA World Cup | Sports | 4.31× | ||
| 11 | Tesla Motors | Cars & Mobility | 3.11× | ||
| 12 | UEFA Champions League | Sports | 3.00× | ||
| 13 | Premier League | Sports | 2.96× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.48× | ||
| 15 | LaSexta | Movies & TV | 2.32× | ||
| 16 | La Liga | Sports | 2.29× | ||
| 17 | Sevilla FC | Sports | 2.08× | ||
| 18 | Golf | Sports | 1.85× | ||
| 19 | Real Madrid C.F. | Sports | 1.82× | ||
| 20 | SUVs | Cars & Mobility | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.31× | |
| Pet Ownership | JOY | 0.52× | |
| Early Adopter Mentality | POWER | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Florentino Pérez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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