Rascasse Audience Intelligence

Stream Audience in Germany

A data profile of the people who buy, follow and care about Stream in Germany — modelled from more than twelve digital signal sources. Stream has an estimated audience of 522,617 people in Germany.

#4569among Topic in Germany#160in Internet & Social Media

The average Stream fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Google Drive, Tagesschau, with strongest over-indexing on Google Maps (4.56× the country average).

Demographically, the Stream audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stream fan in Germany is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stream profile in Germany.

Audience size
523K
in Germany
Gender
46.4%♀
53.6% male
Age
39.4
average years
Country rank
#11335
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stream fans

46.4% are female, 53.6% are male, average age 39.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Stream audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age39.4
Estimated audience size522,617
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Stream audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Stream audience comes from Germany.

Worldwide audience distribution share by country for Stream
CountryShare
United States38.7%
United Kingdom4.8%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stream audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stream fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.45×
02Berlin~20K1.05×
03Bremen~5K1.03×
04Brandenburg~20K1.02×
05Nordrhein-Westfalen~100K1.01×
06Hessen~40K1.01×
07Niedersachsen~50K0.99×
08Thüringen~10K0.99×
09Mecklenburg-Vorpommern~10K0.97×
10Rheinland-Pfalz~20K0.95×
11Schleswig-Holstein~20K0.94×
12Hamburg~10K0.94×
13Sachsen~20K0.93×
14Baden-Württemberg~70K0.92×
15Saarland~6K0.91×
16Bayern~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Stream, Germany
0.89×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stream audience
#·InterestCategoryAffinity×
01Jet skiSports8.65×
02Digital printingArts & Culture7.20×
03Google DriveTechnology & Electronics7.19×
04Sandra BullockMovies & TV5.96×
05Non-alcoholic beverageFood & Beverages5.88×
06Adventure parkKids & Family5.54×
07Frauke LudowigMovies & TV5.33×
08Unter UnsMovies & TV5.31×
09Alles was zähltMovies & TV4.94×
10Google MapsInternet & Social Media4.56×
11Tom CruiseMovies & TV4.32×
12TransfermarktSports2.85×
13Public transportCars & Mobility2.68×
14TagesschauMovies & TV2.59×
15RedditInternet & Social Media2.58×
16Solar energyHome & Garden2.53×
17LivemusicMusic & Radio2.51×
18Online newspaperNews2.37×
19PostbankBusiness & Career2.20×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stream audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Convenience OrientationPREMIUM1.63×
ExtroversionTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stream audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
SustainabilityBALANCE0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stream have in Germany?

Stream has an estimated audience of 522,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stream fans?

46.4% of Stream fans are female, 53.6% are male, with an average age of 39.4 years.

03

Which brands do Stream fans like most?

Stream fans show strongest brand affinity for Google Maps (4.56×), Google Drive (7.19×), and Tagesschau (2.59×) over the country average.

04

Where do Stream fans live in Germany?

Stream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Stream fans also like?

Beyond Stream itself, the audience over-indexes on Google Drive (7.19×), Tagesschau (2.59×), Alles was zählt (4.94×), and Transfermarkt (2.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Stream audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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