A data profile of the people who buy, follow and care about NBA in France — modelled from more than twelve digital signal sources. NBA has an estimated audience of 5,035,271 people in France.
The average NBA fan in France is 34.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include UEFA Champions League, Nike, Foot Mercato, with strongest over-indexing on UEFA Champions League (1.59× the country average).
Demographically, the NBA audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical NBA fan in France is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the NBA profile in France.
31.4% are female, 68.6% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 34.3 |
| Estimated audience size | 5,035,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide NBA audience comes from France.
| Country | Share |
|---|---|
| United States | 28.9% |
| China | 5.3% |
| Philippines | 4.8% |
Where the NBA audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.55× | |
| 02 | Pays de la Loire | ~300K | 1.22× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.14× | |
| 04 | Brittany | ~300K | 1.08× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.06× | |
| 06 | Occitanie | ~400K | 1.02× | |
| 07 | Grand Est | ~400K | 1.02× | |
| 08 | Centre-Val de Loire | ~200K | 0.98× | |
| 09 | Normandy | ~200K | 0.96× | |
| 10 | Hauts-de-France | ~400K | 0.90× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.90× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.81× | |
| 13 | Corsica | ~9K | 0.38× |
The strongest cross-interests of the NBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NBA Finals | Sports | 2.73× | ||
| 02 | NBA playoffs | Sports | 2.73× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 2.10× | ||
| 04 | FC Bayern Munich | Sports | 2.00× | ||
| 05 | Manchester City F.C. | Sports | 1.85× | ||
| 06 | Serie A | Sports | 1.82× | ||
| 07 | UEFA Europa League | Sports | 1.78× | ||
| 08 | Afrobeat | Music & Radio | 1.74× | ||
| 09 | Premier League | Sports | 1.72× | ||
| 10 | Manchester United F.C. | Sports | 1.72× | ||
| 11 | Nike | Fashion & Accessoires | 1.69× | ||
| 12 | Arsenal F.C. | Sports | 1.67× | ||
| 13 | Twitch | Games | 1.64× | ||
| 14 | Lace wig | Beauty & Wellness | 1.64× | ||
| 15 | Foot Mercato | Sports | 1.62× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.60× | ||
| 17 | UEFA Champions League | Sports | 1.59× | ||
| 18 | Fortnite | Games | 1.54× | ||
| 19 | New Balance | Fashion & Accessoires | 1.53× | ||
| 20 | Alternative hip hop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.76× | |
| Community Orientation | OPEN | 0.79× |
NBA has an estimated audience of 5,035,271 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.4% of NBA fans are female, 68.6% are male, with an average age of 34.3 years.
NBA fans show strongest brand affinity for UEFA Champions League (1.59×), Nike (1.69×), and Foot Mercato (1.62×) over the country average.
NBA fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond NBA itself, the audience over-indexes on Nike (1.69×), Foot Mercato (1.62×), FC Bayern Munich (2×), and Premier League (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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