NBA Audience in Mexico
NBA has an estimated audience of 5,387,521 people in Mexico. 25.7% are female, 74.3% are male, average age 31.1. Top brand affinities: Freeware, Liga MX, Broadcasting of sports events, Sarcasm, Dentistry.
Top brand affinities include Freeware, Liga MX, Broadcasting of sports events, with strongest over-indexing on Freeware (5.45× the country average). Demographically, the NBA audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.1 |
| Estimated audience size | 5,387,521 |
Audience persona
The typical NBA fan in Mexico is more male, around 31.1 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.45× | Technology & Electronics |
| Liga MX | 1.54× | Sports |
| Broadcasting of sports events | 5.81× | Movies & TV |
| Sarcasm | 3.85× | Politics & Society |
| Dentistry | 4.48× | Business & Career |
| Cruz Azul | 1.6× | Sports |
| Pedro Pascal | 3.32× | Movies & TV |
| Club América | 1.54× | Sports |
| Civil service | 6.57× | Politics & Society |
| Game consoles | 2.4× | Technology & Electronics |
| Travel agency | 3.01× | Travel & Leisure |
| Catholic Church | 2.42× | Politics & Society |
| MSN | 2.58× | News |
| Shellfish | 5.55× | Food & Beverages |
| Public administration | 5.06× | Business & Career |
| Breastfeeding | 4.06× | Kids & Family |
| Bruce Willis | 3.28× | Movies & TV |
| Real estate broker | 4.38× | Home & Garden |
| Office 365 | 2.88× | Technology & Electronics |
| Essay | 5.91× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.21 |
| Risk Appetite | THRILL | 1.55 |
| Spirituality | BALANCE | 1.19 |
| Travelling | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 0.96 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| China | 5.5% |
| Philippines | 5.0% |
See NBA audiences in other countries
More Basketball audiences in Mexico
- Denver Nuggets (1,309,510)
- Golden State Warriors (992,637)
- Michael Jordan (951,050)
- Los Angeles Lakers (932,682)
- LeBron James (873,899)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.