NBA Audience in Mexico
NBA has an estimated audience of 5,387,521 people in Mexico. 25.7% are female, 74.3% are male, average age 31.1. Top brand affinities: Creative Commons, Michael Jordan, LeBron James, Duolingo, Los Angeles Lakers.
Top brand affinities include Creative Commons, Michael Jordan, LeBron James, with strongest over-indexing on Creative Commons (1.68× the country average). Demographically, the NBA audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.1 |
| Estimated audience size | 5,387,521 |
Audience persona
The typical NBA fan in Mexico is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
Top brand affinities of NBA fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creative Commons | 1.68× | Technology & Electronics |
| Michael Jordan | 2.51× | Sports |
| LeBron James | 2.38× | Sports |
| Duolingo | 1.55× | Business & Career |
| Los Angeles Lakers | 2.14× | Sports |
| United Airlines | 2.24× | Travel & Leisure |
| American Airlines | 1.63× | Travel & Leisure |
| Payment card | 2.67× | Fashion & Accessoires |
| NBA Finals | 2.04× | Sports |
| NBA playoffs | 1.96× | Sports |
| CONCACAF Champions Cup | 1.53× | Sports |
| Stephen Curry | 2.05× | Sports |
| Jessica Alba | 1.68× | Movies & TV |
| Giannis Antetokounmpo | 2.72× | Sports |
| Dallas Mavericks | 2.49× | Sports |
| Boston Celtics | 1.95× | Sports |
| Portland Trail Blazers | 2.92× | Sports |
| Shaquille O'Neal | 2.13× | Sports |
| Indiana Pacers | 2.59× | Sports |
| Chicago Bulls | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Individualism | JOY | 1.04 |
| Spirituality | BALANCE | 1.01 |
| Tradition | CONSERVATISM | 1.01 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| China | 5.3% |
| Philippines | 4.8% |
See NBA audiences in other countries
More Basketball audiences in Mexico
- Denver Nuggets (1,309,510)
- Golden State Warriors (992,637)
- Michael Jordan (951,050)
- Los Angeles Lakers (932,682)
- LeBron James (873,899)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.