A data profile of the people who buy, follow and care about NBA in Mexico — modelled from more than twelve digital signal sources. NBA has an estimated audience of 5,681,522 people in Mexico.
NBA has an estimated audience of 5,681,522 people in Mexico. 25.7% are female, 74.3% are male, average age 31.1. Top brand affinities: Creative Commons, Michael Jordan, LeBron James, Duolingo, Los Angeles Lakers.
Top brand affinities include Creative Commons, Michael Jordan, LeBron James, with strongest over-indexing on Creative Commons (1.68× the country average).
Demographically, the NBA audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical NBA fan in Mexico is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the NBA profile in Mexico.
25.7% are female, 74.3% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 31.1 |
| Estimated audience size | 5,681,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide NBA audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.9% |
| China | 5.3% |
| Philippines | 4.8% |
The strongest cross-interests of the NBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portland Trail Blazers | Sports | 2.92× | ||
| 02 | Giannis Antetokounmpo | Sports | 2.72× | ||
| 03 | Payment card | Fashion & Accessoires | 2.67× | ||
| 04 | Indiana Pacers | Sports | 2.59× | ||
| 05 | Michael Jordan | Sports | 2.51× | ||
| 06 | Dallas Mavericks | Sports | 2.49× | ||
| 07 | LeBron James | Sports | 2.38× | ||
| 08 | United Airlines | Travel & Leisure | 2.24× | ||
| 09 | Los Angeles Lakers | Sports | 2.14× | ||
| 10 | Shaquille O'Neal | Sports | 2.13× | ||
| 11 | Stephen Curry | Sports | 2.05× | ||
| 12 | NBA Finals | Sports | 2.04× | ||
| 13 | NBA playoffs | Sports | 1.96× | ||
| 14 | Boston Celtics | Sports | 1.95× | ||
| 15 | Chicago Bulls | Sports | 1.73× | ||
| 16 | Creative Commons | Technology & Electronics | 1.68× | ||
| 17 | Jessica Alba | Movies & TV | 1.68× | ||
| 18 | American Airlines | Travel & Leisure | 1.63× | ||
| 19 | Duolingo | Business & Career | 1.55× | ||
| 20 | CONCACAF Champions Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Individualism | JOY | 1.04× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.